The North America Mild Hybrid Vehicles Market is anticipated to register a CAGR of about 6.9% during the forecast period (2020 - 2025).
- Mild hybrid cars are also known as gasoline-electric vehicles. Benefits such as saving fuel by shutting off the engine when the vehicle is stopped, braking or crushing, and electric motors improves the capacity to restart gas motor make this technology a must-have in all the vehicles.
- In the United States, stringent emission standards and government incentives are further moving automakers to provide a Mild Hybrid installed, which could assist the existing gasoline/diesel engine.
- However, unlike full hybrids, mild hybrid cars cannot propel the engines on its own. The United States sees a more significant growth towards pure electric or fully hybrid vehicles, and as a result, it would hinder the potential growth for Mild hybrid cars. Nevertheless, this is ab alternative system that offers a stepping stone into an E.V. future.
Key Market Trends
Mild Hybrid Vehicles will face competition from HEV and PHEV
The significant benefits of the Mild Hybrid system are its smooth engine start-up, battery charging with kinetic energy, and short distances that can be covered on electric power along with reduced overall fuel consumption.
Fully hybrid cars are an evolving market with a growing dependency on E.V. types. However, mild hybrids still offer fuel efficiency between 10 and 15 percent compared to any conventional gasoline/diesel engine cars. Also, the production of Mild hybrid vehicles is placed at lower prices as they are not quite as sophisticated as to a full hybrid vehicle becoming less expensive to its counterpart. Several high-profile companies are still producing mild hybrid cars, and these include General Motors, BMW, Audi.
For instance, the Audi Q8 system’s 48-volt primary electrical system has two crucial components, a lithium-ion battery, and a belt alternator starter. As a result, during braking, it can recover up to 12 kW of power and feed it back into the battery. The MHEV technology also enables long coasting phases allowing the engine to deactivate and allow start-stop range beginning at 22km/h.
United States Remains the Largest Market
Driven by growing concerns on deteriorating air quality in the U.S., various government policies have been implemented to reduce the effects of diesel engine emissions on human health and the environment. Across the globe drastic measures are being taken to adopt and enforce tighter vehicular emission regulations. The main aim is to minimize unburned hydrocarbons, nitrogen oxides (NOx), and particulate matter (PM).
Mild hybrid technology was introduced in 2001 in the U.S. markets. Toyota Mild Hybrid System(THS-M) was the first car into mass production with dual voltage(42V/14V) . A recent study suggests 23% of U.S. customers will consider purchasing mild-hybrid engine types in the year 2019. This indicates that mild-hybrid has remained for almost 20 years in the U.S. markets and will continue to be so.
Even today, electric vehicles contribute to only 2.1% of total cars sold in cars. Due to the short battery range, high costs for purchase and maintenance, a large section of U.S. customers will continue purchasing gasoline engine cars. Moreover, with oil prices are seeing steep fall since the start of 2020, car owners could opt for a gasoline installed engine with a mild-hybrid motor instead of switching to E.V.
But this can’t remain the case in the future, especially in the U.S., as sales suggest an increase in the rise of the mild hybrid cars(MHEV). Still, at the same time, Hybrid electric vehicles(HEV) and Plug-in hybrid electric vehicles(PHEV) are seeing much more significant growth.
The North America Mild Hybrid Vehicles Market consolidated with an already existing player. The major players are Toyota Motor, General Motors, Ford Motors, Fiat, Audi AG, Nissan Motor Co. Ltd. To have the edge over its competitors, it is common for car manufacturers to make joint-ventures, partnerships, launching new products with advanced technology. For instance,
hybrid and plug-in hybrid tech through cars like the Toyota Prius and Mitsubishi Outlander, which use a combination of an internal combustion engine and a battery-powered electric motor to increase fuel economy and reduce emissions.
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Table of Contents
1.2 Scope of the Study
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1.1 Less than 48V
5.1.2 48V & Above
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicles
6.1.1 United States
6.1.3 Rest Of North America
7.2 Company Profiles
7.2.1 Toyota Motor Corp.
7.2.2 Nissan Motor Corp.
7.2.3 Honda Motor Corp.
7.2.4 Audi Ag
7.2.5 Suzuki Motor Corp
7.2.6 Volvo Group
7.2.7 BMW AG
7.2.8 Diamler Ag
7.2.9 Volkswagen Group