The Europe Mild Hybrid Vehicles Market is anticipated to register a CAGR of about 3.6 % during the forecast period (2020 - 2025).
- Mild hybrid cars are also known as gasoline-electric vehicles. Benefits such as saving fuel by shutting off the engine when the car is stopped, braking or crushing, and electric motors improves the capacity to restart gas motor make this technology a must-have in all the cars.
- E.U. Parliament and the Council have started legislating targeted CO2 emissions post-2019. The parliament had earlier proposed a 30% reduction in CO2 emissions on light-duty vehicles between 2020 - 2025. But now parliament has voted to increase the reduction rate to 40%.
- However, unlike full hybrids, mild hybrid cars cannot propel the engines on its own. Europe sees a more significant growth towards pure electric or fully hybrid vehicles, and as a result, it would hinder the potential growth for Mild hybrid cars. Nevertheless, this is an alternative system that offers a stepping stone into an E.V. future.
Key Market Trends
HEV and PHEV Hinders the Market Growth
The significant benefits of the Mild Hybrid system are its smooth engine start-up, battery charging with kinetic energy, and short distances that can be covered on electric power along with reduced overall fuel consumption.
Fully hybrid cars are an evolving market with a growing dependency on E.V. types. However, mild hybrids still offer fuel efficiency between 10 and 15% compared to any conventional gasoline/diesel engine cars. Also, the production of Mild hybrid vehicles is placed at lower prices as they are not quite as sophisticated as to a full hybrid vehicle becoming less expensive to its counterpart. Several high-profile companies are still producing mild hybrid cars, and these include General Motors, BMW, Audi.
For instance, the Audi Q8 system’s 48-volt primary electrical system has two crucial components, a lithium-ion battery, and a belt alternator starter. As a result, during braking, it can recover up to 12 kW of power and feed it back into the battery. The MHEV technology also enables long coasting phases allowing the engine to deactivate and allow start-stop range beginning at 22km/h.
Italy Holds the Largest Market Share
European Automobile Manufacturers Association has around 250 million passenger cars and 30 million light commercial vehicles. Approximately 40 % of the passenger cars all light commercial vehicles remain diesel, and 56% are gasoline powered.
Organizations such as the New European Driving Cycle (NEDC) have now taken up the task to certify exhaust emissions of cars and light commercial vehicles, including NOx by themselves, instead of accepting third-party validation. A strict and defined laboratory test, using a chassis dynamometer, with well-defined ambient parameters for temperature and humidity.
48V Mild hybrid cars hit the European in 2017. Adoption of 48V mild-hybrid systems is the regulatory requirements placed on automaker fleets concerning CO2 emissions and improved fuel economy. The penalties imposed on OEMs that do not meet these legislated targets are severe. With relative low cost increment Germany recorder a reduce emissions by 10-15% in small vehicles and 15-20% in larger models since the adoption of 48V.
European Automotive OEMs are fully embracing the 48V power subsystem and have signaled their intentions with new car model developments underway. For instance, European OEMs, like Audi, announced a 48V system with its SQ7 TDI model and Mercedes Benz, who plans to introduce a 48V subsystem on its S-Class line to improve fuel economy. Several automakers have already publicly announced 48V mild hybrid vehicles.
The Europe Mild Hybrid Vehicles Market consolidated with an already existing player. The major players are Volkswagen, Audi, BMW, Toyota Motor, Nissan Motor Co. Ltd. To have the edge over its competitors, it is common for car manufacturers to make joint-ventures, partnerships, launching new products with advanced technology. For instance,
Since 2016, all Volkswagen Golf compact car has featured a mild hybrid system. The report claims a fuel efficiency of more than 8% compared to its previous model. Currently, all European brands such as Mercedes-Benz, Volvo, Audi, and Kia, the lower-tech mild hybrid systems, utilize a small 48-volt motor/generator in place of a conventional alternator.
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Table of Contents
1.2 Scope of the Study
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1.1 Less than 48V
5.1.3 above 48V
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicles
6.1.2 United Kingdom
6.1.5 Rest of Europe
7.2 Company Profiles
7.2.1 Volkswagen AG
7.2.2 Audi AG
7.2.3 BMW Group
7.2.4 Nissan Motors Co.
7.2.5 Toyota Motors
7.2.6 Diamler Ag
7.2.7 Hyundai Motor Company
7.2.8 Kia Motors Corporation
7.2.9 Volvo Group
7.2.10 Ford Motor Co.