The increasing investments in the region’s fertilizer sector is a clear indication of the potassic fertilizer expansion in the years to come, thereby anticipating record relatively higher CAGR for potassic fertilizers at 7.4% as compared to other chemical fertilizers in the African region. As part of expansion activities, Ethiopia is even preparing to mine and export potash, which is likely to cap down the production costs of fertilizer, accompanied by the accruing raw material supply in the African region. The study clearly indicates that many countries, such as Kenya, Nigeria, Mali, and Burkina Faso, have recorded a very less potassic fertilizer usage, which is capping down the potassic fertilizer sales in the region. Hence, targeting these markets by improving the regulatory policies across the region may potentially enhance the market in the years to come.
Key Market Trends
Increasing Demand For Corn Cultivation
Agriculture plays a crucial role in the economic development of Africa. For instance, the area under farming grew by 2.8% from 310.5 million hectares in 2016 to 319.2 million hectares in 2018. Moreover, of the overall crop production, relatively higher demand for chloride is observed from specific crops, such as corn, which is accelerating the demand for potassic fertilizers in the region. The increasing demand for corn production in the region, coupled with the stagnated area under corn production, has significantly uplifted the inclusion of potassic fertilizers in cereal production, especially in the corn segment. For instance, over the period of 2016-18, the corn production in the region marked a negative trend of 0.8%, where the corn production in the region significantly rose by 8.3% over the same period. This significant uplift in the corn production was particularly attributed to the rising inclusion of potassic fertilizers in the region, as corn has high potassium requirements.
Increase in Investments in Africa Potash Sector
The current inclusion of potassic fertilizers across the African region is particularly hampered by the natural resource restrictions in the region. However, unlike other African countries, Morocco, in recent years had become a hotspot for the potassic fertilizer market, accompanied by the ongoing investments in the country’s fertilizer sector. As of 2016, Moroccan OCP Group (phosphate company) signed an agreement with Nigeria’s Sovereign Investment Authority, to build an NPK fertilizer plant in Ethiopia, which is likely to become operational during 2023-2024. The plant would be able to supply nearly 2.5 million metric tons of NPK fertilizer blends annually. Thus, these ongoing investments in the fertilizer sector in the region have become a part of the strategy to boost the fertilizer demand and supply, which is likely to accelerate the sales of potassic fertilizers over the forecast period.
The market is fragmented with a number of international and domestic players who are operating in this market. ICL Fertilizers, Haifa Group, Vallis Limited, and Arkema are some of the major players who are operating in this market. These players are launching potash fertilizer products that cater to the needs of farmers in this region.
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Table of Contents
1.2 Study Assumptions
1.3 Scope of the Study
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5.1.3 South Africa
5.1.7 Rest of Africa
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 ICL Fertilizers