Bathroom fittings are also known as sanitary fittings are plumbing equipment or accessories installed in bathrooms. Bathroom fittings generally include sinks, towel hangers, taps, bathtubs, faucets, showers, showerheads, soap dispensers, towel paper machines, etc. The global bathroom fittings market will witness substantial growth in the forecast period owing to changes in lifestyles, an increase in disposable income, and rising competition in the hospitality sector. Bathroom fittings and accessories were limited in urban areas previously and penetration was low in rural areas, while the usage of bathroom accessories and fittings were limited in urban areas as well. The rising living standards supported by growing disposable incomes have a growing shift towards delicate and high-end household accessories, such as bathroom fittings.
Key Market Trends
Showers and Faucets Market is Growing
Showers in the bathroom market are going to have considerable growth in the world owing to the global pandemic that has led to hygiene a top priority among people. For killing the virus hand and bath hygiene are of utmost importance.
Towel rack/ring segment revenue is expected to gain popularity in the forecast period. Gaining popularity of heated towels in various colors and forms is expected to keep the market growth high over the coming years. For instance, Vogue UK introduced ‘Towel Warmers’ which dry wet napkins and towels. The warmer or heated rails keep the towel fabric soft during the drying process. Paper holders accounted for more a large market share. The increased visibility of paper holders as they constitute an integral part of a bathroom is expected to remain a key market driver.
North America is Key Market Whilst Asia-Pacific is Expected to Grow Fastest
North America is considered as the key market for this industry owing to the presence of many high priced hotels which provide world-class facilities with exquisite & expensive bathroom fittings to have a competitive edge, high disposable income, and changing lifestyle. European markets supposed to have a relatively slow growth rate for the forecast period. Most of the European countries are facing financial debt, leading to an economic downturn in Euro-Zone.
Rapid economic development in the economies, government initiatives, and the presence of manufacturing hubs and companies in the Asia-Pacific is projected to have significant growth for the market. China alone is expected to add USD 2.1 trillion to the global construction output by 2030 as a result of the rapid construction of healthcare facilities, business owned offices, and government building at a domestic level.
Competitive Landscape
The competition in bathroom accessories is highly fragmented with many organized and unorganized players. People are increasingly opting for branded bathroom accessories because of their quality and after-sales service. Both domestic and foreign manufacturers are supplying products in the Indian market. Foreign players either have established their own subsidiaries or have distribution partnerships with Indian players. Some of the key players in the market include Kohler Co., Roca Sanitario, S.A., and LIXIL Group Corporation.
In May 2019, LIXIL Group Corporation introduced new cutting-edge technology and differentiated designs through its portfolio of leading international brands, which include American Standard, GROHE, INAX, and LIXIL (Prefabricated Bathrooms).
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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