The India household cleaners market size reached US$ 7,537 Million in 2022. Looking forward, the analyst expects the market to reach US$ 21,950 Million by 2028, exhibiting a CAGR of 19.5% during 2022-2028.
Household cleaners refer to a diverse range of cleaning products that help in removing dirt, germs, and other contaminants from different surfaces across homes. They can be widely categorized into laundry cleaners, dishwashing liquids, surface cleaners, toilet bowl cleaners, window cleaners, glass cleaners, etc. Furthermore, based on ingredients, household cleaners are also bifurcated into builders, solvents, surfactants, antimicrobials, etc. These products are highly effective against dust, clay, grease, soap scum, oil, hard water marks, limescale, microbial growth, etc. Household cleaners are commonly available in triggered sprays, aerosol cans, pouches, in-pump actuated bottles, etc.
India Household Cleaners Market Trends:
The growing consumer awareness towards household cleanliness and hygiene is one of the primary factors driving the market for household cleaners in India. In line with this, the elevating levels of urbanization, coupled with the improving consumer living standards, are further augmenting the product demand. Moreover, the wide product availability and the expansion of organized retail stores, especially across tier 2 and tier 3 cities, are also proliferating the sales of household cleaners in the country. Additionally, the launch of numerous awareness programs by the Indian government for promoting the need for proper hygiene and cleanliness across the residential and commercial spaces is acting as a significant growth-inducing factor. Apart from this, growing consumer inclination towards specialized cleaners that can be used on glass, mirrored surfaces, stainless steel, wood, etc., is positively influencing the regional market. Furthermore, with the increasing consumer concerns towards the negative impact of chemical cleaners, several product manufacturers are focusing on the development of natural ingredients-based variants. The introduction of safer and clean-label products, including vegetable oils, alcohol, baking soda, oxygen bleach, corn starch, washing soda, citrus solvents, etc., will continue to drive the India household cleaners market in the coming years.
Key Market Segmentation:
The analyst provides an analysis of the key trends in each sub-segment of the India household cleaners market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product, ingredient, distribution channel, income group, application and premiumization.
Breakup by Product:
- Laundry
- Dishwashing
- Surface Cleaner
- Toilet Bowl Cleaner
- Window Cleaner
- Glass Cleaner
- Scourers
- Others
Breakup by Ingredient:
- Builders
- Solvents
- Surfactants
- Antimicrobials
- Others
Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Online
- Others
Breakup by Income Group:
- Middle (INR 2.5 lacs- INR 27.5 lacs)
- Low (Less than INR 2.5 Lacs)
- High (Greater than INR 27.5 lacs)
Breakup by Application:
- Fabric
- Kitchen
- Bathroom
- Floor
- Others
Breakup by Premiumization:
- Economy
- Mid-Size
- Premium
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) and Pitambari Products Private Limited.
Key Questions Answered in This Report
1. What was the size of the India household cleaners market in 2022?
2. What is the expected growth rate of the India household cleaners market during 2023-2028?
3. What has been the impact of COVID-19 on the India household cleaners market?
4. What are the key factors driving the India household cleaners market?
5. What is the breakup of the India household cleaners market based on the product?
6. What is the breakup of the India household cleaners market based on the ingredient?
7. What is the breakup of the India household cleaners market based on the distribution channel?
8. What is the breakup of the India household cleaners market based on the income group?
9. What is the breakup of the India household cleaners market based on the application?
10. What is the breakup of the India household cleaners market based on the premiumization?
11. What are the key regions in the India household cleaners market?
12. Who are the key players/companies in the India household cleaners market?
Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Household Cleaners Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Ingredient
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Income Group
5.8 Market Breakup by Application
5.9 Market Breakup by Premiumization
5.10 Market Breakup by Region
5.11 Market Forecast
6 Market Breakup by Product
6.1 Laundry
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Dishwashing
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Surface Cleaner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Toilet Bowl Cleaner
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Window Cleaner
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Glass Cleaner
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Scourers
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Others
6.8.1 Market Trends
6.8.2 Market Forecast
7 Market Breakup by Ingredients
7.1 Builders
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Solvents
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Surfactants
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Antimicrobials
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Convenience Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets/Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Income Group
9.1 Middle (INR 2.5 lacs- INR 27.5 lacs)
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low (Less than INR 2.5 Lacs)
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 High (Greater than INR 27.5 lacs)
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Application
10.1 Fabric
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Kitchen
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Bathroom
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Floor
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Premiumization
11.1 Economy
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Mid-Sized
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Premium
11.3.1 Market Trends
11.3.2 Market Forecast
12 Market Breakup by Region
12.1 North India
12.1.1 Market Trends
12.1.2 Market Breakup by States
12.1.3 Market Forecast
12.2 West and Central India
12.2.1 Market Trends
12.2.2 Market Breakup by States
12.2.3 Market Forecast
12.3 South India
12.3.1 Market Trends
12.3.2 Market Breakup by States
12.3.3 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Breakup by States
12.4.3 Market Forecast
13 SWOT Analysis
13.1 Strengths
13.2 Weaknesses
13.3 Opportunities
13.4 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profile of Key Players
17.3.1 Hindustan Unilever Limited (Unilever)
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.2 Rohit Surfactants Private Limited
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.4 Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.5 Jyothy Labs Limited
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.5.3 Financials
17.3.6 Nirma Limited
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Financials
17.3.7 Fena (P) Limited
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.8 Dabur India Limited
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.9 S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.10 Pitambari Products Private Limited
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
List of Figures
Figure 1: India: Household Cleaners Market: Major Drivers and Challenges
Figure 2: India: Household Cleaners Market: Sales Value (in Million US$), 2017-2022
Figure 3: India: Household Cleaners Market: Breakup by Product (in %), 2022
Figure 4: India: Household Cleaners Market: Breakup by Ingredient (in %), 2022
Figure 5: India: Household Cleaners Market: Breakup by Distribution Channel (in %), 2022
Figure 6: India: Household Cleaners Market: Breakup by Income Group (in %), 2022
Figure 7: India: Household Cleaners Market: Breakup by Application (in %), 2022
Figure 8: India: Household Cleaners Market: Breakup by Premiumization (in %), 2022
Figure 9: India: Household Cleaners Market: Breakup by Region (in %), 2022
Figure 10: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: India: Household Cleaners (Laundry) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: India: Household Cleaners (Laundry) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: India: Household Cleaners (Dishwashing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: India: Household Cleaners (Dishwashing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: India: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: India: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: India: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: India: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: India: Household Cleaners (Window Cleaner) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: India: Household Cleaners (Window Cleaner) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: India: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: India: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: India: Household Cleaners (Scourers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: India: Household Cleaners (Scourers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: India: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: India: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: India: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: India: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: India: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: India: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: India: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: India: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: India: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: India: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: India: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: India: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: India: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: India: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: India: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: India: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: India: Household Cleaners (Online) Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: India: Household Cleaners (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: India: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: India: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: India: Household Cleaners (Middle (INR 2.5 lacs- INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: India: Household Cleaners (Low (Less than INR 2.5 Lacs)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: India: Household Cleaners (High (Greater than INR 27.5 lacs)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: India: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: India: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: India: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: India: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: India: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: India: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: India: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: India: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: India: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: India: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: India: Household Cleaners (Economy) Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: India: Household Cleaners (Economy) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: India: Household Cleaners (Mid-Sized) Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: India: Household Cleaners (Mid-Sized) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: India: Household Cleaners (Premium) Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: India: Household Cleaners (Premium) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: North India: Household Cleaners Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: North India: Household Cleaners Market: Breakup by States (in %), 2022
Figure 69: North India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: West and Central India: Household Cleaners Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: West and Central India: Household Cleaners Market: Breakup by States (in %), 2022
Figure 72: West and Central India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: South India: Household Cleaners Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: South India: Household Cleaners Market: Breakup by States (in %), 2022
Figure 75: South India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: East India: Household Cleaners Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: East India: Household Cleaners Market: Breakup by States (in %), 2022
Figure 78: East India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: India: Household Cleaners Industry: SWOT Analysis
Figure 80: India: Household Cleaners Industry: Value Chain Analysis
Figure 81: India: Household Cleaners Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Household Cleaners Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Household Cleaners Market: Breakup by Product (in Million US$), 2017 & 2022
Table 3: India: Household Cleaners Market Forecast: Breakup by Product (in Million US$), 2023-2028
Table 4: India: Household Cleaners Market: Breakup by Ingredient (in Million US$), 2017 & 2022
Table 5: India: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2023-2028
Table 6: India: Household Cleaners Market: Breakup by Distribution Channel (in Million US$), 2017 & 2022
Table 7: India: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 8: India: Household Cleaners Market: Breakup by Income Group (in Million US$), 2017 & 2022
Table 9: India: Household Cleaners Market Forecast: Breakup by Income Group (in Million US$), 2023-2028
Table 10: India: Household Cleaners Market: Breakup by Application (in Million US$), 2017 & 2022
Table 11: India: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 12: India: Household Cleaners Market: Breakup by Premiumization (in Million US$), 2017 & 2022
Table 13: India: Household Cleaners Market Forecast: Breakup by Premiumization (in Million US$), 2023-2028
Table 14: India: Household Cleaners Market: Breakup by Region (in Million US$), 2017 & 2022
Table 15: India: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 16: India: Household Cleaners Market: Key Price Indicators
Table 17: India: Household Cleaners Market: Market Structure
Table 18: India: Household Cleaners Market: Key Players
Companies Mentioned
- Hindustan Unilever Limited (Unilever)
- Rohit Surfactants Private Limited
- Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
- Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
- Jyothy Labs Limited
- Nirma Limited
- Fena (P) Limited
- Dabur India Limited
- S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
- Pitambari Products Private Limited
Methodology
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