Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Western Europe. This report explores the types of travelers that visit the country as well as a SWOT analysis.
Key Highlights
- Western Europe is one of the busiest and diverse regions for tourism globally. Western Europe is a global attraction with a myriad of beaches destinations, ski resorts, and city destinations.
- After a record-breaking year in 2019, the tourism industry plummeted significantly due to the pandemic, creating one of the most challenging times in the industry's history. Many countries have changed marketing strategies, focusing on domestic markets, while others have attempted to capitalize on a successful vaccination program.
Scope
- This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Western Europe.
Reasons to Buy
- Obtain a clear and detailed insight into new developments in a popular tourist destination.
- Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
- Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Table of Contents
- Overview
- Key Trends COVID-19 Impact on Western Europe
- Projects and Developments
- Source Markets
- Types of Tourism
- Destination Focus: Italy & Greece
- Regional Risk and SWOT analysis
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ryanair
- easyJet
- Norwegian Air
- Thomas Cook
- TUI
- Jet2
- Iberostar
