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Global Fitness Tracker Market 2023-2027

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    Report

  • 175 Pages
  • April 2023
  • Region: Global
  • TechNavio
  • ID: 5531041
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The fitness tracker market is forecast to grow by USD 44,314.14 million during 2022-2027, accelerating at a CAGR of 16.14% during the forecast period. This report on the fitness tracker market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing markets in emerging countries, growing adoption of wearable devices, and increasing awareness about the benefits of a healthy lifestyle.

The analyst's fitness tracker market is segmented as below:

By Application

  • Running
  • Cycling
  • Heart rate tracking
  • Stress management
  • Others

By Distribution Channel

  • Online
  • Offline

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the new product launches as one of the prime reasons driving the fitness tracker market growth during the next few years. Also, increasing the number of M and A and collaborations and increasing use of wearable devices in sports analytics will lead to sizable demand in the market.

This report on the fitness tracker market covers the following areas:

  • Fitness tracker market sizing
  • Fitness tracker market forecast
  • Fitness tracker market industry analysis
The analyst's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fitness tracker market vendors that include Alphabet Inc., Apple Inc., DO Technology Co. Ltd., Garmin Ltd., Hexoskin, Huawei Technologies Co. Ltd., Lenovo Group Ltd., Mensa Brand Technologies Pte Ltd., Moov Inc., Nike Inc., NURVV Ltd., Oura Health Oy, Samsung Electronics Co. Ltd., Sensoria Inc., Shenzhen Beienda Technology Co. Ltd., Sony Group Corp., Withings France SA, Xiaomi Communications Co. Ltd., Zepp Health Corp., and Fossil Group Inc. Also, the fitness tracker market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The analyst's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
  • Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Exhibit 07: Executive Summary - Chart on Incremental Growth
  • Exhibit 08: Executive Summary - Data Table on Incremental Growth
  • Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
  • Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global fitness tracker market 2017 - 2021
  • Exhibit 18: Historic Market Size - Data Table on Global fitness tracker market 2017 - 2021 ($ million)
4.2 Application Segment Analysis 2017 - 2021
  • Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ million)
4.3 Distribution Channel Segment Analysis 2017 - 2021
  • Exhibit 20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
4.4 Geography Segment Analysis 2017 - 2021
  • Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.5 Country Segment Analysis 2017 - 2021
  • Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Application
6.1 Market segments
  • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
  • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
6.2 Comparison by Application
  • Exhibit 32: Chart on Comparison by Application
  • Exhibit 33: Data Table on Comparison by Application
6.3 Running - Market size and forecast 2022-2027
  • Exhibit 34: Chart on Running - Market size and forecast 2022-2027 ($ million)
  • Exhibit 35: Data Table on Running - Market size and forecast 2022-2027 ($ million)
  • Exhibit 36: Chart on Running - Year-over-year growth 2022-2027 (%)
  • Exhibit 37: Data Table on Running - Year-over-year growth 2022-2027 (%)
6.4 Cycling - Market size and forecast 2022-2027
  • Exhibit 38: Chart on Cycling - Market size and forecast 2022-2027 ($ million)
  • Exhibit 39: Data Table on Cycling - Market size and forecast 2022-2027 ($ million)
  • Exhibit 40: Chart on Cycling - Year-over-year growth 2022-2027 (%)
  • Exhibit 41: Data Table on Cycling - Year-over-year growth 2022-2027 (%)
6.5 Heart rate tracking - Market size and forecast 2022-2027
  • Exhibit 42: Chart on Heart rate tracking - Market size and forecast 2022-2027 ($ million)
  • Exhibit 43: Data Table on Heart rate tracking - Market size and forecast 2022-2027 ($ million)
  • Exhibit 44: Chart on Heart rate tracking - Year-over-year growth 2022-2027 (%)
  • Exhibit 45: Data Table on Heart rate tracking - Year-over-year growth 2022-2027 (%)
6.6 Stress management - Market size and forecast 2022-2027
  • Exhibit 46: Chart on Stress management - Market size and forecast 2022-2027 ($ million)
  • Exhibit 47: Data Table on Stress management - Market size and forecast 2022-2027 ($ million)
  • Exhibit 48: Chart on Stress management - Year-over-year growth 2022-2027 (%)
  • Exhibit 49: Data Table on Stress management - Year-over-year growth 2022-2027 (%)
6.7 Others - Market size and forecast 2022-2027
  • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
  • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.8 Market opportunity by Application
  • Exhibit 54: Market opportunity by Application ($ million)
  • Exhibit 55: Data Table on Market opportunity by Application ($ million)
7 Market Segmentation by Distribution Channel
7.1 Market segments
  • Exhibit 56: Chart on Distribution Channel - Market share 2022-2027 (%)
  • Exhibit 57: Data Table on Distribution Channel - Market share 2022-2027 (%)
7.2 Comparison by Distribution Channel
  • Exhibit 58: Chart on Comparison by Distribution Channel
  • Exhibit 59: Data Table on Comparison by Distribution Channel
7.3 Online - Market size and forecast 2022-2027
  • Exhibit 60: Chart on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibit 61: Data Table on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibit 62: Chart on Online - Year-over-year growth 2022-2027 (%)
  • Exhibit 63: Data Table on Online - Year-over-year growth 2022-2027 (%)
7.4 Offline - Market size and forecast 2022-2027
  • Exhibit 64: Chart on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibit 65: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibit 66: Chart on Offline - Year-over-year growth 2022-2027 (%)
  • Exhibit 67: Data Table on Offline - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Distribution Channel
  • Exhibit 68: Market opportunity by Distribution Channel ($ million)
  • Exhibit 69: Data Table on Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
8.1 Customer landscape overview
  • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
  • Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
  • Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
  • Exhibit 73: Chart on Geographic comparison
  • Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
  • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
  • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
  • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
  • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
  • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
  • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa - Market size and forecast 2022-2027
  • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.7 South America - Market size and forecast 2022-2027
  • Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
  • Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
  • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
  • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 France - Market size and forecast 2022-2027
  • Exhibit 99: Chart on France - Market size and forecast 2022-2027 ($ million)
  • Exhibit 100: Data Table on France - Market size and forecast 2022-2027 ($ million)
  • Exhibit 101: Chart on France - Year-over-year growth 2022-2027 (%)
  • Exhibit 102: Data Table on France - Year-over-year growth 2022-2027 (%)
9.10 China - Market size and forecast 2022-2027
  • Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
  • Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
  • Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
  • Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 Japan - Market size and forecast 2022-2027
  • Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
  • Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
  • Exhibit 115: Market opportunity By Geographical Landscape ($ million)
  • Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
  • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
  • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
  • Exhibit 119: Overview on factors of disruption
11.4 Industry risks
  • Exhibit 120: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
  • Exhibit 121: Vendors covered
12.2 Market positioning of vendors
  • Exhibit 122: Matrix on vendor position and classification
12.3 Alphabet Inc.
  • Exhibit 123: Alphabet Inc. - Overview
  • Exhibit 124: Alphabet Inc. - Business segments
  • Exhibit 125: Alphabet Inc. - Key news
  • Exhibit 126: Alphabet Inc. - Key offerings
  • Exhibit 127: Alphabet Inc. - Segment focus
12.4 Apple Inc.
  • Exhibit 128: Apple Inc. - Overview
  • Exhibit 129: Apple Inc. - Business segments
  • Exhibit 130: Apple Inc. - Key news
  • Exhibit 131: Apple Inc. - Key offerings
  • Exhibit 132: Apple Inc. - Segment focus
12.5 DO Technology Co. Ltd.
  • Exhibit 133: DO Technology Co. Ltd. - Overview
  • Exhibit 134: DO Technology Co. Ltd. - Product / Service
  • Exhibit 135: DO Technology Co. Ltd. - Key offerings
12.6 Fossil Group Inc.
  • Exhibit 136: Fossil Group Inc. - Overview
  • Exhibit 137: Fossil Group Inc. - Business segments
  • Exhibit 138: Fossil Group Inc. - Key offerings
  • Exhibit 139: Fossil Group Inc. - Segment focus
12.7 Garmin Ltd.
  • Exhibit 140: Garmin Ltd. - Overview
  • Exhibit 141: Garmin Ltd. - Business segments
  • Exhibit 142: Garmin Ltd. - Key offerings
  • Exhibit 143: Garmin Ltd. - Segment focus
12.8 Huawei Technologies Co. Ltd.
  • Exhibit 144: Huawei Technologies Co. Ltd. - Overview
  • Exhibit 145: Huawei Technologies Co. Ltd. - Business segments
  • Exhibit 146: Huawei Technologies Co. Ltd. - Key news
  • Exhibit 147: Huawei Technologies Co. Ltd. - Key offerings
  • Exhibit 148: Huawei Technologies Co. Ltd. - Segment focus
12.9 Lenovo Group Ltd.
  • Exhibit 149: Lenovo Group Ltd. - Overview
  • Exhibit 150: Lenovo Group Ltd. - Business segments
  • Exhibit 151: Lenovo Group Ltd. - Key offerings
  • Exhibit 152: Lenovo Group Ltd. - Segment focus
12.10 Mensa Brand Technologies Pte Ltd.
  • Exhibit 153: Mensa Brand Technologies Pte Ltd. - Overview
  • Exhibit 154: Mensa Brand Technologies Pte Ltd. - Product / Service
  • Exhibit 155: Mensa Brand Technologies Pte Ltd. - Key offerings
12.11 Nike Inc.
  • Exhibit 156: Nike Inc. - Overview
  • Exhibit 157: Nike Inc. - Business segments
  • Exhibit 158: Nike Inc. - Key news
  • Exhibit 159: Nike Inc. - Key offerings
  • Exhibit 160: Nike Inc. - Segment focus
12.12 NURVV Ltd.
  • Exhibit 161: NURVV Ltd. - Overview
  • Exhibit 162: NURVV Ltd. - Product / Service
  • Exhibit 163: NURVV Ltd. - Key offerings
12.13 Samsung Electronics Co. Ltd.
  • Exhibit 164: Samsung Electronics Co. Ltd. - Overview
  • Exhibit 165: Samsung Electronics Co. Ltd. - Business segments
  • Exhibit 166: Samsung Electronics Co. Ltd. - Key news
  • Exhibit 167: Samsung Electronics Co. Ltd. - Key offerings
  • Exhibit 168: Samsung Electronics Co. Ltd. - Segment focus
12.14 Sony Group Corp.
  • Exhibit 169: Sony Group Corp. - Overview
  • Exhibit 170: Sony Group Corp. - Business segments
  • Exhibit 171: Sony Group Corp. - Key news
  • Exhibit 172: Sony Group Corp. - Key offerings
  • Exhibit 173: Sony Group Corp. - Segment focus
12.15 Withings France SA
  • Exhibit 174: Withings France SA - Overview
  • Exhibit 175: Withings France SA - Product / Service
  • Exhibit 176: Withings France SA - Key offerings
12.16 Xiaomi Communications Co. Ltd.
  • Exhibit 177: Xiaomi Communications Co. Ltd. - Overview
  • Exhibit 178: Xiaomi Communications Co. Ltd. - Business segments
  • Exhibit 179: Xiaomi Communications Co. Ltd. - Key news
  • Exhibit 180: Xiaomi Communications Co. Ltd. - Key offerings
  • Exhibit 181: Xiaomi Communications Co. Ltd. - Segment focus
12.17 Zepp Health Corp.
  • Exhibit 182: Zepp Health Corp. - Overview
  • Exhibit 183: Zepp Health Corp. - Business segments
  • Exhibit 184: Zepp Health Corp. - Key offerings
  • Exhibit 185: Zepp Health Corp. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
  • Exhibit 186: Inclusions checklist
  • Exhibit 187: Exclusions checklist
13.3 Currency conversion rates for US$
  • Exhibit 188: Currency conversion rates for US$
13.4 Research methodology
  • Exhibit 189: Research methodology
  • Exhibit 190: Validation techniques employed for market sizing
  • Exhibit 191: Information sources
13.5 List of abbreviations
  • Exhibit 192: List of abbreviations

Executive Summary

The analyst recognizes the following companies as the key players in the global fitness tracker market: Alphabet Inc., Apple Inc., DO Technology Co. Ltd., Garmin Ltd., Hexoskin, Huawei Technologies Co. Ltd., Lenovo Group Ltd., Mensa Brand Technologies Pte Ltd., Moov Inc., Nike Inc., NURVV Ltd., Oura Health Oy, Samsung Electronics Co. Ltd., Sensoria Inc., Shenzhen Beienda Technology Co. Ltd., Sony Group Corp., Withings France SA, Xiaomi Communications Co. Ltd., Zepp Health Corp., and Fossil Group Inc.

Commenting on the report, one of the analysts from the research team said: "The latest trend gaining momentum in the market is new product launches."

According to the report, one of the major drivers for this market is the growing markets in emerging countries.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alphabet Inc.
  • Apple Inc.
  • DO Technology Co. Ltd.
  • Garmin Ltd.
  • Hexoskin
  • Huawei Technologies Co. Ltd.
  • Lenovo Group Ltd.
  • Mensa Brand Technologies Pte Ltd.
  • Moov Inc.
  • Nike Inc.
  • NURVV Ltd.
  • Oura Health Oy
  • Samsung Electronics Co. Ltd.
  • Sensoria Inc.
  • Shenzhen Beienda Technology Co. Ltd.
  • Sony Group Corp.
  • Withings France SA
  • Xiaomi Communications Co. Ltd.
  • Zepp Health Corp.
  • Fossil Group Inc.