Fermented Tea Market Size, Share & Trends Analysis Report by Product (Kombucha, Pu-Erh), by Distribution Channel (Online, Offline Channel), by Region (North America, Europe, Asia Pacific), and Segment Forecasts, 2021-2028

The global fermented tea market size is expected to reach USD 12.6 billion by 2028. The market is expected to expand at a CAGR of 15.8% from 2021 to 2028. The presence of online channels for purchasing sparkling drinks and fermented teas is a major factor driving the demand for fermented teas. Companies in the market are increasingly utilizing social media platforms to stay afloat during the pandemic.

The pandemic has disrupted the supply chain in several industries due to the difficulty in obtaining raw materials. The closure of several businesses and cafes has decreased the sales revenue for companies in the industry. However, the pandemic has shifted the focus of customers towards healthier lifestyles and increased consumption of immunity-rich food and beverages which is acting as an opportunity for the players in the industry.

During the pandemic, several businesses turned towards online retail channels to run their business. Factors such as high consumer engagement and the ability to penetrate several demographics are boosting the sales of fermented tea. Consumers may seek organic products which are free of any artificial ingredients thereby encouraging key players in the industry to launch newer flavors using raw ingredients. Additionally, the spike in sales for hard kombucha and exotic teas such as pu-erh and heicha among younger consumers is facilitating the market growth.

Fermented Tea Market Report Highlights

Based on product, the market is categorized into kombucha, pu-erh, and other dark teas. The kombucha segment held a majority of the revenue share in 2020 due to the wide availability of emerging brands for kombucha in the market
Based on distribution channel, the market is characterized into online and offline channels. The offline segment held the majority of the revenue share in 2020. Supermarkets and local stores offer customers a wide range of brands and flavors. For example, Whole Foods in New York has collaborated with local sellers for providing flavors such as watermelon basil kombucha on tap
In 2020, Asia Pacific held a majority of the revenue share owing to an increase in middle-class population and growing demand for probiotic foods and beverages in the region
Asia Pacific is anticipated to witness the fastest growth over the forecast period from 2021 to 2028. Increasing awareness about health benefits and concerns about ingredients present in the products are driving the market. Additionally, the rise in internet penetration is also garnering demand for healthy beverages in the region

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Frequently Asked Questions about the Global Fermented Tea Market

What is the estimated value of the Global Fermented Tea Market?

The Global Fermented Tea Market was estimated to be valued at $4.5 Billion in 2021.

What is the growth rate of the Global Fermented Tea Market?

The growth rate of the Global Fermented Tea Market is 15.8%, with an estimated value of $12.6 Billion by 2028.

What is the forecasted size of the Global Fermented Tea Market?

The Global Fermented Tea Market is estimated to be worth $12.6 Billion by 2028.

Who are the key companies in the Global Fermented Tea Market?

Key companies in the Global Fermented Tea Market include GT’s Living Foods, KeVita, Live Soda LLC, Humm Kombucha, Menghai Tea Factory, Buddha Teas, Earth Therapeutics, TaeTea Group and Mandala Tea.

Report Attribute	Details
No. of Pages	70
Published	January 2022
Forecast Period	2021 - 2028
Estimated Market Value ( USD ) in 2021	$ 4.5 Billion
Forecasted Market Value ( USD ) by 2028	$ 12.6 Billion
Compound Annual Growth Rate	15.8%
Regions Covered	Global
No. of Companies Mentioned	10

Chapter 1 Methodology & Scope

1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 Secondary Sources and Third-Party Perspectives
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.4.2 Market Formulation & Data Visualization
1.5 Data Validation & Publishing

Chapter 2 Executive Summary

2.1 Market Outlook
2.2 Product Outlook
2.3 Distribution Channel Outlook
2.4 Regional Outlook

Chapter 3 Market Variables, Trends & Scope

3.1 Market Introduction
3.2 Impact of COVID-19 on Fermented Tea Market
3.3 Industry Value Chain Analysis
3.4 Market Dynamics
3.4.1 Driver Impact Analysis
3.4.1.1 Rise in consumption of functional beverages
3.4.1.2 Rise in number of cafes
3.4.2 Restraint Impact Analysis
3.4.2.1 Stringent regulations
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5 Business Environment Analysis
3.5.1 Industry Analysis: Porter’s Five Forces
3.6 Roadmap of Fermented Tea Market
3.7 Market Entry Strategies
3.8 Penetration & Growth Prospect Mapping

Chapter 4 Consumer Behavior Analysis

4.1 Consumer Trends & Preferences
4.2 Factors Affecting Buying Decision
4.3 Consumer Product Adoption
4.4 Observations & Recommendations

Chapter 5 Fermented Tea Market: Product Analysis and Estimates

5.1 Product Analysis & Market Share, 2020 & 2028
5.2 Kombucha
5.2.1 Kombucha Market Estimates and Forecast, 2016 - 2028 (USD Million)
5.3 Pu-Erh
5.3.1 Pu-Erh Market Estimates and Forecast, 2016 - 2028 (USD Million)
5.4 Other Dark Teas
5.4.1 Other Dark Teas Market Estimates and Forecast, 2016 - 2028 (USD Million)

Chapter 6 Fermented Tea Market: Distribution Channel Analysis and Estimates

6.1 Distribution Channel Analysis & Market Share, 2020 & 2028
6.2 Online
6.2.1 Online Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.3 Offline
6.3.1 Offline Market Estimates and Forecast, 2016 - 2028 (USD Million)

Chapter 7 Fermented Tea Market: Regional Estimates & Trend Analysis

7.1 Regional Movement Analysis & Market Share, 2020 & 2028
7.2 North America
7.2.1 North America Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.2 North America Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.2.3 North America Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.2.4 U.S.
7.2.4.1 U.S. Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.4.2 U.S. Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.2.4.3 U.S. Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.3 Europe
7.3.1 Europe Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.2 Europe Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.3 Europe Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.3.4 U.K.
7.3.4.1 U.K. Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.4.2 U.K. Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.4.3 U.K. Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.3.5 Germany
7.3.5.1 Germany Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.5.2 Germany Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.5.3 Germany Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.4 Asia Pacific
7.4.1 Asia Pacific Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.2 Asia Pacific Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.3 Asia Pacific Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.4.4 China
7.4.4.1 China Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.4.2 China Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.4.3 China Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.4.5 India
7.4.5.1 India Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.5.2 India Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.5.3 India Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.5 Central and South America
7.5.1 Central and South America Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.2 Central and South America Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.5.3 Central and South America Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.5.4 Brazil
7.5.4.1 Brazil Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.4.2 Brazil Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.5.4.3 Brazil Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.6 Middle East & Africa
7.6.1 Middle East & Africa Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.2 Middle East & Africa Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.6.3 Middle East & Africa Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)
7.6.4 Saudi Arabia
7.6.4.1 Saudi Arabia Fermented Tea Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.4.2 Saudi Arabia Fermented Tea Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.6.4.3 Saudi Arabia Fermented Tea Market Estimates and Forecast,by Distribution Channel, 2016 - 2028 (USD Million)

Chapter 8 Competitive & Vendor Landscape

8.1 Key Global Players, Recent Developments, & their Impact on the Industry
8.2 Key Company Categorization
8.3 Vendor Landscape
8.3.1 Key company market position analysis, 2020

Chapter 9 Company Profiles

9.1 GT’s Living Foods
9.1.1 Company Overview
9.1.2 Product Benchmarking
9.1.3 Strategic Initiatives
9.2 KeVita
9.2.1 Company Overview
9.2.2 Product Benchmarking
9.3 Live Soda LLC
9.3.1 Company Overview
9.3.2 Product Benchmarking
9.3.3 Strategic Initiatives
9.4 Humm Kombucha
9.4.1 Company Overview
9.4.2 Product Benchmarking
9.5 Menghai Tea Factory
9.5.1 Company Overview
9.5.2 Product benchmarking
9.5.3 Strategic Initiatives
9.6 Buddha Teas
9.6.1 Company Overview
9.6.2 Product benchmarking
9.7 Earth Therapeutics
9.7.1 Company Overview
9.7.2 Product Benchmarking
9.8 TaeTea Group
9.8.1 Company Overview
9.8.2 Product Benchmarking
9.9 Hunan Provincial Baishaxi Tea Industry Co.,ltd
9.9.1 Company Overview
9.9.2 Product Benchmarking
9.10 Mandala Tea
9.10.1 Company Overview
9.10.2 Product Benchmarking

List of Tables

Table 1 Global Fermented Tea Market - Driving factor market analysis
Table 2 Global Fermented Tea Market - Restraint factor market analysis
Table 3 Kombucha market estimates and forecast, 2016 - 2028 (USD Million)
Table 4 Pu-Erh Tea market estimates and forecast, 2016 - 2028 (USD Million)
Table 5 Other Dark Tea market estimates and forecast, 2016 - 2028 (USD Million)
Table 6 Online market estimates and forecast, 2016 - 2028 (USD Million)
Table 7 Offline market estimates and forecast, 2016 - 2028 (USD Million)
Table 8 North America Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 9 North America Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 10 North America Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 11 U.S. Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 12 U.S. Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 13 U.S. Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 14 Europe Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 15 Europe Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 16 Europe Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 17 U.K. Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 18 U.K. Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 19 U.K. Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 20 Germany Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 21 Germany Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 22 Germany Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 23 Asia Pacific Fermented Tea Market estimates and forecast, 2016-2028, (USD Million)
Table 24 Asia Pacific Fermented Tea Market estimates and forecast, by product, 2016-2028, (USD Million)
Table 25 Asia Pacific Fermented Tea Market estimates and forecasts, by distribution channel, 2016-2028, (USD Million)
Table 26 China Fermented Tea Market estimates and forecasts, 2016 - 2028 (USD Million)
Table 27 China Fermented Tea Market estimates and forecasts, by product, 2016 - 2028 (USD Million)
Table 28 China Fermented Tea Market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 29 India Fermented Tea Market estimates and forecast, 2016-2028, (USD Million)
Table 30 India Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 31 India Fermented Tea Market estimates and forecast, by distribution channel, 2016-2028, (USD Million)
Table 32 Central and South America Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 33 Central and South America Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 34 Central and South America Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 35 Brazil Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 36 Brazil Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 37 Brazil Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 38 Middle East & Africa Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 39 Middle East & Africa Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 40 Middle East & Africa Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 41 Saudi Arabia Fermented Tea Market estimates and forecast, 2016 - 2028 (USD Million)
Table 42 Saudi Arabia Fermented Tea Market estimates and forecast, by product, 2016 - 2028 (USD Million)
Table 43 Saudi Arabia Fermented Tea Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Table 44 Company categorization

List of Figures

Fig. 1 Fermented Tea Market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Global fermented tea market - Product penetration & growth prospect mapping
Fig. 7 Global fermented tea market - Value chain analysis
Fig. 8 Global fermented tea market - Profit margin analysis
Fig. 9 Fermented tea market : Porter’s Five Forces analysis
Fig. 10 Roadmap of global fermented tea market
Fig. 11 Fermented tea market: Product share (%) analysis, 2020 & 2028
Fig. 12 Fermented tea market :Distribution Channel share (%) analysis, 2020 & 2028
Fig. 13 Fermented tea market : Regional share (%) analysis, 2020 & 2028
Fig. 14 Fermented tea market : Estimated company market position analysis, 2020