Social Assistance Market Report 2025

This Social Assistance market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The social assistance market size has grown strongly in recent years. It will grow from $1.68 trillion in 2024 to $1.79 trillion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to social welfare programs, economic factors, aging population, healthcare services.

The social assistance market size is expected to see strong growth in the next few years. It will grow to $2.29 trillion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to demographic shifts, economic recovery and resilience, mental health services, childcare services, substance abuse and addiction services. Major trends in the forecast period include digital transformation, mental health and wellness support, childcare and early childhood education, technology-enabled social assistance, community engagement and volunteerism.

Anticipated growth in the women's employment rate during the forecast period is projected to be a driving force for the social assistance market. For example, in the USA, it is expected that the proportion of women in the labor force will increase by 47.2% in 2024, leading to a heightened demand for on-site childcare facilities in corporate settings. The growth of the on-site childcare market is further bolstered by government initiatives aimed at encouraging women to participate in the workforce. These initiatives are expected to directly contribute to the expansion of the childcare market and subsequently drive the social assistance market.

The increasing geriatric population is expected to drive the growth of the social assistance market in the coming years. The geriatric population refers to individuals aged 65 or older. As this demographic expands, the demand for social assistance services, such as home healthcare and nursing homes, is anticipated to grow, as these services provide essential medical care and support for elderly individuals in their homes. For example, in January 2023, the United Nations Department of Economic and Social Affairs, a U.S.-based think tank of the UN, projected that the global population of people aged 65 or older will more than double, rising from 761 million in 2021 to 1.6 billion by 2050. Additionally, the population of individuals aged 80 and above is expected to grow at an even faster rate. As a result, the rise in the geriatric population is driving the demand for social assistance services.

Social assistance providers are increasingly adopting data-driven approaches, including big data and predictive analytics, to gain insights related to their services. Predictive analytics involves the use of data, statistical algorithms, and machine learning to identify the likelihood of future outcomes based on historical data. Big data analytics focuses on extracting hidden patterns and valuable information from large datasets. These approaches assist in reporting, detecting, and addressing non-compliance while monitoring the target population. For instance, Hillside Family of Agencies, which provides services for youth and families, uses predictive analytics to reduce high school dropout rates among youth. The Good Samaritan Society, a non-profit senior care provider, has partnered with IBM to leverage big data and analytics software for analyzing clinical and operational data related to patients.

Governments worldwide are increasingly focused on launching social assistance programs to improve public welfare. These programs aim to provide financial support to individuals and families in need, ensuring a minimum level of income for those living in poverty. For example, in July 2023, the United Nations International Children's Emergency Fund (UNICEF), a U.S.-based humanitarian organization, introduced a new comprehensive social protection system in the Sultanate of Oman. This initiative aligns with Oman Vision 2040, the 10th Five-Year Development Plan, and the sustainable development goals. The implementation of this system represents a significant shift towards a more integrated and holistic approach to social protection.

In January 2024, Acentra Health, a U.S.-based provider of clinical services and technology solutions, acquired EAP Consultants LLC for an undisclosed amount. This acquisition aims to enhance Acentra Health's leadership in employee wellness and support mental health initiatives within the workplace. EAP Consultants LLC is a U.S.-based provider of social assistance services, including employee assistance programs (EAP).

Social assistance refers to supportive services offered by public institutions, designed to complement or go beyond social security benefits, ensuring that individuals lacking sufficient resources have their basic needs met. The primary goal of social assistance is to support the poorest and most vulnerable populations, helping them achieve a minimum standard of living.

The primary categories within the social assistance sector include child daycare services and community and individual services. Child daycare services involve the care of infants or children, offered either in the child's home, the registered child caregiver's home, or in a child care center. These services can be accessed through various modes, including online and offline, and find applications in programs such as food stamp programs, disaster relief services, adoption services, and self-help initiatives.

The social assistance market research report is one of a series of new reports that provides social assistance market statistics, including social assistance industry global market size, regional shares, competitors with a social assistance market share, detailed social assistance market segments, market trends and opportunities, and any further data you may need to thrive in the social assistance industry. This social assistance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Major companies operating in the social assistance market include United Nations World Food Program, The Salvation Army International Trustee Co, United Nations International Children's Emergency Fund, Bright Horizons Family Solutions Inc., Sanctuary Housing, KinderCare Learning Centers LLC, Food For The Poor Inc., Goodstart Early Learning Ltd., Primrose Schools, G8 Education Ltd., Young Men's Christian Association, Boys & Girls Clubs of America Inc., American Cancer Society Inc., Catholic Charities USA, Goodwill Industries International Inc., American Red Cross, Feeding America, Habitat for Humanity International Inc., United Way of America, The Nature Conservancy, Humane Society of the United States, The Trevor Project Inc., St. Jude Children's Research Hospital Inc., Big Brothers Big Sisters of America, Amyotrophic Lateral Sclerosis Association, The Michael J. Fox Foundation for Parkinson's Research, The Leukemia & Lymphoma Society Research Programs Inc., Alzheimer's Disease and Related Disorders Association Inc., American Heart Association Inc., American Lung Association, Arthritis Foundation, The Multiple Sclerosis Society of India, National Kidney Foundation of Arizona, National Breast Cancer Foundation Inc., Muscular Dystrophy Association, Cystic Fibrosis Foundation.

Western Europe was the largest region in the social assistance market in 2024. Asia-Pacific was the second-largest region in the social assistance market. The regions covered in the social assistance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the social assistance market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The social assistance market consists of revenues earned by entities that provides social assistance services such as community food housing and relief services, vocational rehabilitation services and individual and family services. Social assistance establishments do not include residential or accommodation services, except on a short-day basis stay. This market includes both government sponsored and privately funded social assistance services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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