The consumer goods and general rental centers market size has grown strongly in recent years. It will grow from $191.96 billion in 2025 to $206.81 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to rising consumer affordability needs, increasing lifestyle product demand, growing short term usage preferences, expansion of rental infrastructure, rising urban consumer base.
The consumer goods and general rental centers market size is expected to see strong growth in the next few years. It will grow to $282.95 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to increasing adoption of sharing economy, rising demand for flexible consumption, growing preference for low commitment usage, expanding online rental channels, rising awareness of rental benefits. Major trends in the forecast period include increasing preference for rental based consumer goods, growing adoption of short term product leasing services, rising demand for cost effective access to consumer products, expanding availability of rental platforms across categories, increasing focus on flexible usage instead of ownership.
The rising demand for construction activities is expected to propel the growth of the consumer goods and general rental centers market going forward. Construction refers to the process of assembling various components to develop structures at specific sites based on detailed designs and plans. Construction activity is increasing as higher infrastructure investments accelerate project development, with governments and private entities prioritizing facility upgrades to support economic expansion. Consumer goods and general rental centers serve as important partners for the construction sector by providing cost-efficient access to a broad range of equipment and tools, helping construction firms preserve capital, lower operational expenses, and enhance project flexibility. For instance, in February 2024, according to the U.S. Census Bureau, a US-based government agency, in December 2023, the total value of construction put in place reached a seasonally adjusted annual rate of $2.09 trillion, representing a 13.9% increase compared with December 2022. Therefore, the growing demand for construction activities is driving the growth of the consumer goods and general rental centers market.
Major companies operating in the consumer goods and general rental centers market are incorporating new technologies such as online platforms and advanced interfaces to enhance user experience and streamline processes. Online platforms and advanced interfaces are increasingly used in consumer goods and general rental centers to streamline the rental process, enhance user experience, and enable convenient, on-demand access to a variety of products. For instance, in July 2023, Telerenta, a Romania-based electronics rental service to home users, launched RentBox, a platform designed to simplify the process of finding rental properties. It connects landlords and tenants, offering a user-friendly interface to list and search for properties. The platform provides detailed property listings, including information on available amenities, pricing, and locations. Additionally, RentBox offers services to facilitate transactions and communication between landlords and tenants, aiming to make the rental process more efficient and transparent.
In June 2024, Sunbelt Rentals Inc., a US-based provider of general equipment and tool rental services, acquired RentalMax LLC (USA) for an undisclosed amount. Through this acquisition, Sunbelt Rentals aims to expand its general tool rental presence in the U.S. by integrating RentalMax’s multi-location rental operations, thereby increasing geographic reach and strengthening service offerings across residential, commercial, and industrial segments. RentalMax LLC is a US-based company that provides general tool and equipment rental services, operating multiple branches and serving contractors and customers requiring construction and maintenance equipment.
Major companies operating in the consumer goods and general rental centers market report are United Rentals Inc., Sunbelt Rentals Inc., Herc Holdings Inc., H&E Equipment Services Inc., Ahern Rentals Inc., Sunstate Equipment Co. LLC, Neff Rental LLC, BlueLine Rental LLC, BigRentz Inc., HSS Hire Group plc, Red-D-Arc Inc., Rental One, United Site Services Inc., Rent-A-Center Inc., Aarons Inc., ColorTyme Rent-To-Own, Buddy's Home Furnishings, Cort Business Services, Feather, Grover.
Asia-Pacific was the largest region in the consumer goods and general rental centers market in 2025. Western Europe was the second-largest region in the global consumer goods and general rental centers market. The regions covered in the consumer goods and general rental centers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the consumer goods and general rental centers market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The consumer goods and general rental centers (equipment rental centers) market consists of revenues earned by entities that are engaged in renting out or leasing personal and household-type goods such as consumer electronics and appliances rental, formal wear and costume rental, videotape and video games rental, other consumer goods rental, audiovisual equipment rental, contractors and builders tools, and equipment rental. Establishments in this market generally provide short-term rental although, in some instances, the goods may be leased for longer periods of time. These establishments often operate from a retail-such as or storefront facility. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The consumer goods and general rental centers market size is expected to see strong growth in the next few years. It will grow to $282.95 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to increasing adoption of sharing economy, rising demand for flexible consumption, growing preference for low commitment usage, expanding online rental channels, rising awareness of rental benefits. Major trends in the forecast period include increasing preference for rental based consumer goods, growing adoption of short term product leasing services, rising demand for cost effective access to consumer products, expanding availability of rental platforms across categories, increasing focus on flexible usage instead of ownership.
The rising demand for construction activities is expected to propel the growth of the consumer goods and general rental centers market going forward. Construction refers to the process of assembling various components to develop structures at specific sites based on detailed designs and plans. Construction activity is increasing as higher infrastructure investments accelerate project development, with governments and private entities prioritizing facility upgrades to support economic expansion. Consumer goods and general rental centers serve as important partners for the construction sector by providing cost-efficient access to a broad range of equipment and tools, helping construction firms preserve capital, lower operational expenses, and enhance project flexibility. For instance, in February 2024, according to the U.S. Census Bureau, a US-based government agency, in December 2023, the total value of construction put in place reached a seasonally adjusted annual rate of $2.09 trillion, representing a 13.9% increase compared with December 2022. Therefore, the growing demand for construction activities is driving the growth of the consumer goods and general rental centers market.
Major companies operating in the consumer goods and general rental centers market are incorporating new technologies such as online platforms and advanced interfaces to enhance user experience and streamline processes. Online platforms and advanced interfaces are increasingly used in consumer goods and general rental centers to streamline the rental process, enhance user experience, and enable convenient, on-demand access to a variety of products. For instance, in July 2023, Telerenta, a Romania-based electronics rental service to home users, launched RentBox, a platform designed to simplify the process of finding rental properties. It connects landlords and tenants, offering a user-friendly interface to list and search for properties. The platform provides detailed property listings, including information on available amenities, pricing, and locations. Additionally, RentBox offers services to facilitate transactions and communication between landlords and tenants, aiming to make the rental process more efficient and transparent.
In June 2024, Sunbelt Rentals Inc., a US-based provider of general equipment and tool rental services, acquired RentalMax LLC (USA) for an undisclosed amount. Through this acquisition, Sunbelt Rentals aims to expand its general tool rental presence in the U.S. by integrating RentalMax’s multi-location rental operations, thereby increasing geographic reach and strengthening service offerings across residential, commercial, and industrial segments. RentalMax LLC is a US-based company that provides general tool and equipment rental services, operating multiple branches and serving contractors and customers requiring construction and maintenance equipment.
Major companies operating in the consumer goods and general rental centers market report are United Rentals Inc., Sunbelt Rentals Inc., Herc Holdings Inc., H&E Equipment Services Inc., Ahern Rentals Inc., Sunstate Equipment Co. LLC, Neff Rental LLC, BlueLine Rental LLC, BigRentz Inc., HSS Hire Group plc, Red-D-Arc Inc., Rental One, United Site Services Inc., Rent-A-Center Inc., Aarons Inc., ColorTyme Rent-To-Own, Buddy's Home Furnishings, Cort Business Services, Feather, Grover.
Asia-Pacific was the largest region in the consumer goods and general rental centers market in 2025. Western Europe was the second-largest region in the global consumer goods and general rental centers market. The regions covered in the consumer goods and general rental centers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the consumer goods and general rental centers market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The consumer goods and general rental centers (equipment rental centers) market consists of revenues earned by entities that are engaged in renting out or leasing personal and household-type goods such as consumer electronics and appliances rental, formal wear and costume rental, videotape and video games rental, other consumer goods rental, audiovisual equipment rental, contractors and builders tools, and equipment rental. Establishments in this market generally provide short-term rental although, in some instances, the goods may be leased for longer periods of time. These establishments often operate from a retail-such as or storefront facility. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Consumer Goods and General Rental Centers Market Characteristics
3. Consumer Goods and General Rental Centers Market Supply Chain Analysis
4. Global Consumer Goods and General Rental Centers Market Trends and Strategies
5. Consumer Goods and General Rental Centers Market Analysis of End Use Industries
7. Global Consumer Goods and General Rental Centers Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Consumer Goods and General Rental Centers Total Addressable Market (TAM) Analysis for the Market
9. Consumer Goods and General Rental Centers Market Segmentation
10. Consumer Goods and General Rental Centers Market Regional and Country Analysis
11. Asia-Pacific Consumer Goods and General Rental Centers Market
12. China Consumer Goods and General Rental Centers Market
13. India Consumer Goods and General Rental Centers Market
14. Japan Consumer Goods and General Rental Centers Market
15. Australia Consumer Goods and General Rental Centers Market
16. Indonesia Consumer Goods and General Rental Centers Market
17. South Korea Consumer Goods and General Rental Centers Market
18. Bangladesh Consumer Goods and General Rental Centers Market
19. Thailand Consumer Goods and General Rental Centers Market
20. Vietnam Consumer Goods and General Rental Centers Market
21. Malaysia Consumer Goods and General Rental Centers Market
22. Singapore Consumer Goods and General Rental Centers Market
23. Philippines Consumer Goods and General Rental Centers Market
24. Hong Kong Consumer Goods and General Rental Centers Market
25. New Zealand Consumer Goods and General Rental Centers Market
26. Taiwan Consumer Goods and General Rental Centers Market
27. South East Asia Consumer Goods and General Rental Centers Market
28. Western Europe Consumer Goods and General Rental Centers Market
29. UK Consumer Goods and General Rental Centers Market
30. Germany Consumer Goods and General Rental Centers Market
31. France Consumer Goods and General Rental Centers Market
32. Italy Consumer Goods and General Rental Centers Market
33. Spain Consumer Goods and General Rental Centers Market
34. Austria Consumer Goods and General Rental Centers Market
35. Belgium Consumer Goods and General Rental Centers Market
36. Denmark Consumer Goods and General Rental Centers Market
37. Finland Consumer Goods and General Rental Centers Market
38. Ireland Consumer Goods and General Rental Centers Market
39. Netherlands Consumer Goods and General Rental Centers Market
40. Norway Consumer Goods and General Rental Centers Market
41. Portugal Consumer Goods and General Rental Centers Market
42. Sweden Consumer Goods and General Rental Centers Market
42. Switzerland Consumer Goods and General Rental Centers Market
43. Eastern Europe Consumer Goods and General Rental Centers Market
44. Russia Consumer Goods and General Rental Centers Market
45. Czech Republic Consumer Goods and General Rental Centers Market
46. Poland Consumer Goods and General Rental Centers Market
47. Romania Consumer Goods and General Rental Centers Market
48. Ukraine Consumer Goods and General Rental Centers Market
49. North America Consumer Goods and General Rental Centers Market
50. USA Consumer Goods and General Rental Centers Market
51. Canada Consumer Goods and General Rental Centers Market
52. Mexico Consumer Goods and General Rental Centers Market
53. South America Consumer Goods and General Rental Centers Market
54. Brazil Consumer Goods and General Rental Centers Market
55. Chile Consumer Goods and General Rental Centers Market
56. Argentina Consumer Goods and General Rental Centers Market
57. Colombia Consumer Goods and General Rental Centers Market
58. Peru Consumer Goods and General Rental Centers Market
59. Middle East Consumer Goods and General Rental Centers Market
60. Saudi Arabia Consumer Goods and General Rental Centers Market
61. Israel Consumer Goods and General Rental Centers Market
62. Iran Consumer Goods and General Rental Centers Market
63. Turkey Consumer Goods and General Rental Centers Market
64. United Arab Emirates Consumer Goods and General Rental Centers Market
65. Africa Consumer Goods and General Rental Centers Market
66. Egypt Consumer Goods and General Rental Centers Market
67. Nigeria Consumer Goods and General Rental Centers Market
68. South Africa Consumer Goods and General Rental Centers Market
70. Consumer Goods and General Rental Centers Market Competitive Landscape and Company Profiles
71. Consumer Goods and General Rental Centers Market Other Major and Innovative Companies
74. Consumer Goods and General Rental Centers Market High Potential Countries, Segments and Strategies
75. Appendix
Executive Summary
Consumer Goods and General Rental Centers Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses consumer goods and general rental centers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase::
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for consumer goods and general rental centers? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The consumer goods and general rental centers market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Consumer Goods Rental; General Rental Centers2) By Distribution Channel: Online; Offline
3) By Application: Electronics; Formal Wear and Costume; Recreational Goods
Subsegments:
1) By Consumer Goods Rental: Furniture Rental; Electronics Rental; Apparel Rental; Sports Equipment Rental; Baby and Kids' Products Rental; Party and Event Rental2) By General Rental Centers: Equipment Rental; Construction and Industrial Equipment Rental; Tool Rental; Machinery Rental; Lawn and Garden Equipment Rental
Companies Mentioned: United Rentals Inc.; Sunbelt Rentals Inc.; Herc Holdings Inc.; H&E Equipment Services Inc.; Ahern Rentals Inc.; Sunstate Equipment Co. LLC; Neff Rental LLC; BlueLine Rental LLC; BigRentz Inc.; HSS Hire Group plc; Red-D-Arc Inc.; Rental One; United Site Services Inc.; Rent-a-Center Inc.; Aarons Inc.; ColorTyme Rent-to-Own; Buddy's Home Furnishings; Cort Business Services; Feather; Grover
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Consumer Goods and General Rental Centers market report include:- United Rentals Inc.
- Sunbelt Rentals Inc.
- Herc Holdings Inc.
- H&E Equipment Services Inc.
- Ahern Rentals Inc.
- Sunstate Equipment Co. LLC
- Neff Rental LLC
- BlueLine Rental LLC
- BigRentz Inc.
- HSS Hire Group plc
- Red-D-Arc Inc.
- Rental One
- United Site Services Inc.
- Rent-A-Center Inc.
- Aarons Inc.
- ColorTyme Rent-To-Own
- Buddy's Home Furnishings
- Cort Business Services
- Feather
- Grover
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 206.81 Billion |
| Forecasted Market Value ( USD | $ 282.95 Billion |
| Compound Annual Growth Rate | 8.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
