1h Free Analyst Time
The India Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in India today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.Speak directly to the analyst to clarify any post sales queries you may have.
Key Highlights
- The number of households in India with one or more television sets reached 212.1 million in 2020. This meant there were approximately 85.0 million Indian households without a television set in 2020, highlighting the significant potential for growth in the country’s television market in the years to come.
- India’s pay-TV service market is highly fragmented, with a 60.9% share of the total pay-TV subscriptions held by several smaller players in 2020.
- Disney+ Hotstar, the online video streaming platform owned by Disney’s Star India, remains the market leader with 28.5 million subscribers and a market share of 44.9%.
Scope
- Over the 2020-2025 forecast period, pay-TV households in India will grow at a compound annual growth rate (CAGR) of 1.9%, from 170.8 million in 2020 to 187.8 million in 2025.
- India’s SVOD unique household penetration was 18.0% in 2020, meaning that 53.3 million of Indian households had access to a SVOD service.
- SVOD subscriptions will continue to grow over the forecast period at a CAGR of 12.1%, driven by the rising fixed and mobile broadband penetration in the country thanks to affordable 4G mobile and fiber plans.
- 4G was the leading mobile technology with 59.5% share of the total mobile subscriptions in 2020. 4G will remain the dominant mobile technology with its subscription share reaching 77.3% of the total mobile subscriptions by 2025.
- Total fixed broadband lines in India will increase from 21.4 million in 2020 to 27.1 million by 2025-end, supported by ongoing efforts by the government and operators to expand FTTH services.
Reasons to Buy
- This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Indian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying the publisher’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Indian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
- With more than 25 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
Table of Contents
- Population and household context
- Television services market
- SVOD services market
- Mobile services market: Handsets
- Fixed broadband services market: Residential
- Competitive landscape
- Data tables
Companies Mentioned
A selection of companies mentioned in this report includes:
- Airtel
- Amazon Prime Video
- BSNL
- Dish TV
- Disney+ Hotstar
- Doordarshan
- Hathway
- Netflix
- Reliance Jio
- Sony Pictures Networks
- Star
- Tata Sky
- Vodafone Idea
- Viacom18
- Zee Entertainment Enterprises