India Sports Broadcasting Media (Television and Telecommunications) Landscape

The India Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in India today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• The number of households in India with one or more television sets reached 212.1 million in 2020. This meant there were approximately 85.0 million Indian households without a television set in 2020, highlighting the significant potential for growth in the country’s television market in the years to come.
• India’s pay-TV service market is highly fragmented, with a 60.9% share of the total pay-TV subscriptions held by several smaller players in 2020.
• Disney+ Hotstar, the online video streaming platform owned by Disney’s Star India, remains the market leader with 28.5 million subscribers and a market share of 44.9%.

Scope

• Over the 2020-2025 forecast period, pay-TV households in India will grow at a compound annual growth rate (CAGR) of 1.9%, from 170.8 million in 2020 to 187.8 million in 2025.
• India’s SVOD unique household penetration was 18.0% in 2020, meaning that 53.3 million of Indian households had access to a SVOD service.
• SVOD subscriptions will continue to grow over the forecast period at a CAGR of 12.1%, driven by the rising fixed and mobile broadband penetration in the country thanks to affordable 4G mobile and fiber plans.
• 4G was the leading mobile technology with 59.5% share of the total mobile subscriptions in 2020. 4G will remain the dominant mobile technology with its subscription share reaching 77.3% of the total mobile subscriptions by 2025.
• Total fixed broadband lines in India will increase from 21.4 million in 2020 to 27.1 million by 2025-end, supported by ongoing efforts by the government and operators to expand FTTH services.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Indian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the publisher’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Indian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With more than 25 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.