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India Sports Broadcasting Media (Television and Telecommunications) Landscape

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  • 31 Pages
  • October 2021
  • Region: India
  • GlobalData
  • ID: 5546568
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The India Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in India today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

  • The number of households in India with one or more television sets reached 212.1 million in 2020. This meant there were approximately 85.0 million Indian households without a television set in 2020, highlighting the significant potential for growth in the country’s television market in the years to come.
  • India’s pay-TV service market is highly fragmented, with a 60.9% share of the total pay-TV subscriptions held by several smaller players in 2020.
  • Disney+ Hotstar, the online video streaming platform owned by Disney’s Star India, remains the market leader with 28.5 million subscribers and a market share of 44.9%.


  • Over the 2020-2025 forecast period, pay-TV households in India will grow at a compound annual growth rate (CAGR) of 1.9%, from 170.8 million in 2020 to 187.8 million in 2025.
  • India’s SVOD unique household penetration was 18.0% in 2020, meaning that 53.3 million of Indian households had access to a SVOD service.
  • SVOD subscriptions will continue to grow over the forecast period at a CAGR of 12.1%, driven by the rising fixed and mobile broadband penetration in the country thanks to affordable 4G mobile and fiber plans.
  • 4G was the leading mobile technology with 59.5% share of the total mobile subscriptions in 2020. 4G will remain the dominant mobile technology with its subscription share reaching 77.3% of the total mobile subscriptions by 2025.
  • Total fixed broadband lines in India will increase from 21.4 million in 2020 to 27.1 million by 2025-end, supported by ongoing efforts by the government and operators to expand FTTH services.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Indian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the publisher’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Indian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
  • With more than 25 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Table of Contents

  • Population and household context
  • Television services market
  • SVOD services market
  • Mobile services market: Handsets
  • Fixed broadband services market: Residential
  • Competitive landscape
  • Data tables

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Airtel
  • Amazon Prime Video
  • BSNL
  • Dish TV
  • Disney+ Hotstar
  • Doordarshan
  • Hathway
  • Netflix
  • Reliance Jio
  • Sony Pictures Networks
  • Star
  • Tata Sky
  • Vodafone Idea
  • Viacom18
  • Zee Entertainment Enterprises