The India probiotic drinks market reached a value of INR 778 Million in 2021. Looking forward, the publisher expects the market to reach INR 2,371 Million by 2027, exhibiting a CAGR of 21.00% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Probiotic drinks refer to functional beverages containing specific microorganisms that help in maintaining gut health. These drinks are usually manufactured by adding water, sugar, herbal or fruit extracts to the probiotic culture of microbes and processing it through bio-fermentation. Probiotic drinks aid in promoting a healthy balance of stomach bacteria, resulting in improved digestive health, weight loss, and better immune response. Furthermore, these drinks also help in preventing numerous gastrointestinal issues, such as diarrhoea, irritable bowel syndrome, constipation, etc.
India Probiotic Drinks Market Trends:
The escalating prevalence of gastrointestinal ailments due to changing dietary patterns and unhealthy food habits of the consumers is primarily driving the demand for probiotic drinks in India. Furthermore, the growing consumer health consciousness, coupled with the increasing awareness towards numerous associated benefits of probiotic drinks in improving gut health, is also propelling the market growth. Besides this, the elevating levels of urbanization and improving consumer living standards are fueling the adoption of functional, ready-to-drink beverages. Additionally, the shifting consumer preferences from high-calorie, carbonated beverages towards healthier, functional drinks, are further catalyzing the product demand in the country. Apart from this, several key players are focusing on the launch of probiotic drinks in exotic flavors and attractive packaging, which is acting as significant growth-inducing factor. Moreover, these manufacturers are also adopting aggressive promotional activities through conventional retail and e-commerce platforms, to expand their consumer base. In line with this, the introduction of dairy-, allergen-, lactose- and sugar-free formulations is further augmenting the demand for probiotic drinks in the country. Due to the onset of coronavirus disease (COVID-19), there is a growing prominence of immunity boosting and probiotic fortified dietary supplements, which is expected to drive the India probiotic drinks market over the coming years.Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the India probiotic drinks market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, flavor, packaging type and distribution channel.Breakup by Product Type:
- Dairy-Based
- Plant-Based
Breakup by Flavor:
- Strawberry
- Vanilla
- Mango
- Others
Breakup by Packaging Type:
- Plastic Bottles
- Glass Bottles
- Others
Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Specialty Stores
- Online
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.)Key Questions Answered in this Report:
- How has the India probiotic drinks market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India probiotic drinks industry?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the flavor?
- What is the breakup of the market based on the packaging type?
- What is the breakup of the market based on the distribution channel?
- What are the key regional markets in the India probiotic drinks industry?
- What are the various stages in the value chain of the India probiotic drinks industry?
- What are the key driving factors and challenges in the India probiotic drinks industry?
- What is the structure of the India probiotic drinks industry and who are the key players?
- What is the degree of competition in the India probiotic drinks industry?
Frequently Asked Questions about the Indian Probiotic Drinks Market
What is the estimated value of the Indian Probiotic Drinks Market?
What is the growth rate of the Indian Probiotic Drinks Market?
What is the forecasted size of the Indian Probiotic Drinks Market?
Who are the key companies in the Indian Probiotic Drinks Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 120 |
| Published | February 2022 |
| Forecast Period | 2021 - 2027 |
| Estimated Market Value ( INR | INR 778 Million |
| Forecasted Market Value ( INR | INR 2371 Million |
| Compound Annual Growth Rate | 20.4% |
| Regions Covered | India |
| No. of Companies Mentioned | 4 |
Table of Contents
1 Preface3 Executive Summary12 Value Chain Analysis14 Price Analysis
2 Scope and Methodology
4 Introduction
5 India Probiotic Drinks Market
6 Market Breakup by Product Type
7 Market Breakup by Flavor
8 Market Breakup by Packaging Type
9 Market Breakup by Distribution Channel
10 Market Breakup by Region
11 SWOT Analysis
13 Porters Five Forces Analysis
15 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Gujarat Cooperative Milk Marketing Federation
- Mother Dairy Fruits
- Vegetables Pvt. Ltd.
- Yakult (Danone India Pvt. Ltd.)
Methodology
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