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Bluetooth Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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    Report

  • 140 Pages
  • June 2023
  • Region: Global
  • IMARC Group
  • ID: 5547059

Quick Summary:

As the global audio and media industries come to embrace the distinctive advantages of Bluetooth technology, the demand for Bluetooth speakers demonstrates exponential growth. Their portability, high compatibility, efficient maintenance and functionality, and ideal fit for outdoor usage enhances their commercial as well as residential applications. This comprehensive report provides an in-depth analysis of the global Bluetooth speaker market, compiling data pertaining to various segments ranging from portability, type, price, to distribution channels.

On the cusp of significant market expansion, it is observed that these wireless, compact speakers are gaining favor over traditional wired counterparts. Interest is amplified by the rising use of Bluetooth incorporated in-car infotainment systems, hands-free calling, voice-controlled systems, and home theaters. The report highlights the substantial influence of the swiftly integrating IoT and AI in modern homes; propelling the demand for Bluetooth speakers to new heights. This market research analysis offers unwavering insights into the market's present and future dynamics, making it an invaluable asset for those invested in the Bluetooth speaker market.

The global bluetooth speaker market size reached US$ 12.4 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 18.2% during 2023-2028.

Bluetooth speakers offer several advantages over conventional wired speakers, including high compatibility, hassle-free maintenance, optimum functionality and durability, minimal space requirement and convenience for outdoor applications. Owing to these benefits, both portable and fixed Bluetooth speakers are used in device-to-device connection with smartphones, tablets, laptops, etc., for both residential and commercial purposes.

The growing popularity of Bluetooth speakers among the millennial population coupled with high product compatibility with other consumer electronic devices, has propelled the market growth. In addition to this, the increasing penetration of smartphones along with the rising influx of video and audio streaming applications, have further augmented the product demand on a global level. Moreover, the changing consumer preferences towards lighter, portable, and compact speakers instead of wired devices has fueled the demand for Bluetooth speakers. Furthermore, the increasing usage of Bluetooth in the audio and media industry along with the growing need for low-maintenance and battery-supported devices for outdoor applications has also bolstered the product demand. Apart from this, the rapid integration of Bluetooth speakers with in-car infotainment systems, hands-free calling, voice control systems, home theatre, etc., also contributes to the global market growth. Additionally, the rising consumer living standards and increasing disposable income levels have led to the growing adoption of advanced consumer electronics, such as Bluetooth speakers, particularly across the emerging economies. On the other hand, the emergence of smart homes coupled with the rapid influx of Internet-of-Things (IoT) based devices has also catalyzed the product demand across the developed nations. Various technological advancements have also led to the emergence of AI-based devices, such as Alexa, and Echo, thereby driving the market growth. Additionally, the rapid integration of audio-based technologies with wireless connectivity along with the rising investments in several R&D activities have led to various product innovations. Several manufacturers are launching a multitude of products to expand their product portfolios and attract a large consumer base.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global bluetooth speaker market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on portability, type, price and distribution channel.

Breakup by Portability:

  • Portable
  • Fixed

Breakup by Type:

  • Smart Bluetooth Speakers
  • Conventional Bluetooth Speakers

Breakup by Price:

  • Low
  • Medium
  • High

Breakup by Distribution Channel:

  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online
  • Others

Breakup by Region:

North America

  • United States
  • Canada

Asia Pacific

  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others

Europe

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others

Latin America

  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Bose Corporation, Edifier International Limited, Harman International Industries, LG Corporation, Panasonic Corporation, Polk Audio, Samsung, Sennheiser Electronic GmbH & Co.KG, Sony Corporation, boAt, etc.

Key Questions Answered in This Report:

  • What was the size of the global bluetooth speaker market in 2022?
  • What is the expected growth rate of the global bluetooth speaker market during 2023-2028?
  • What are the key factors driving the global bluetooth speaker market?
  • What has been the impact of COVID-19 on the global bluetooth speaker market?
  • What is the breakup of the global bluetooth speaker market based on the portability?
  • What is the breakup of the global bluetooth speaker market based on the type?
  • What is the breakup of the global bluetooth speaker market based on the price?
  • What is the breakup of the global bluetooth speaker market based on the distribution channel?
  • What are the key regions in the global bluetooth speaker market?
  • Who are the key players/companies in the global bluetooth speaker market?
Frequently Asked Questions about the Global Bluetooth Speaker Market

What is the estimated value of the Global Bluetooth Speaker Market?

The Global Bluetooth Speaker Market was estimated to be valued at $12.4 Billion in 2022.

What is the growth rate of the Global Bluetooth Speaker Market?

The growth rate of the Global Bluetooth Speaker Market is 19.3%, with an estimated value of $35.7 Billion by 2028.

What is the forecasted size of the Global Bluetooth Speaker Market?

The Global Bluetooth Speaker Market is estimated to be worth $35.7 Billion by 2028.

Who are the key companies in the Global Bluetooth Speaker Market?

Key companies in the Global Bluetooth Speaker Market include Bose Corporation, Edifier International Limited, Harman International Industries, LG Corporation, Panasonic Corporation, Polk Audio, Samsung, Sennheiser Electronic GmbH & Co.KG, Sony Corporation and boAt.

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Bluetooth Speaker Industry
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Portability
6.1 Portable
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Fixed
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Type
7.1 Smart Bluetooth Speakers
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Conventional Bluetooth Speakers
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Price
8.1 Low
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Medium
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 High
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Specialty Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Supermarkets and Hypermarkets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Departmental Stores
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Online
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Turkey
10.5.1.1 Market Trends
10.5.1.2 Market Forecast
10.5.2 Saudi Arabia
10.5.2.1 Market Trends
10.5.2.2 Market Forecast
10.5.3 Others
10.5.3.1 Market Trends
10.5.3.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Bose Corporation
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Edifier International Limited
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Harman International Industries
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 LG Corporation
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 Panasonic Corporation
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Polk Audio
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Samsung
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Sennheiser electronic GmbH & Co. KG
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Sony Corporation
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 boAt
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
List of Figures
Figure 1: Global: Bluetooth Speaker Market: Major Drivers and Challenges
Figure 2: Global: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Bluetooth Speaker Market: Breakup by Portability (in %), 2022
Figure 4: Global: Bluetooth Speaker Market: Breakup by Type (in %), 2022
Figure 5: Global: Bluetooth Speaker Market: Breakup by Price (in %), 2022
Figure 6: Global: Bluetooth Speaker Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: Bluetooth Speaker Market: Breakup by Region (in %), 2022
Figure 8: Global: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Bluetooth Speaker (Portable) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 10: Global: Bluetooth Speaker (Portable) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: Global: Bluetooth Speaker (Fixed) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 12: Global: Bluetooth Speaker (Fixed) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 13: Global: Bluetooth Speaker (Smart) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 14: Global: Bluetooth Speaker (Smart) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 15: Global: Bluetooth Speaker (Conventional) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 16: Global: Bluetooth Speaker (Conventional) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 17: Global: Bluetooth Speaker (Low) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 18: Global: Bluetooth Speaker (Low) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 19: Global: Bluetooth Speaker (Medium) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 20: Global: Bluetooth Speaker (Medium) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 21: Global: Bluetooth Speaker (High) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 22: Global: Bluetooth Speaker (High) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 23: Global: Bluetooth Speaker (Specialty Stores) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 24: Global: Bluetooth Speaker (Specialty Stores) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 25: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 26: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: Global: Bluetooth Speaker (Departmental Stores) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 28: Global: Bluetooth Speaker (Departmental Stores) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 29: Global: Bluetooth Speaker (Online) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 30: Global: Bluetooth Speaker (Online) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 31: Global: Bluetooth Speaker (Other Distribution Channels) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 32: Global: Bluetooth Speaker (Other Distribution Channels) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 33: North America: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 34: North America: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 35: United States: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 36: United States: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 37: Canada: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 38: Canada: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 39: Asia Pacific: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 40: Asia Pacific: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 41: China: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 42: China: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 43: Japan: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 44: Japan: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 45: India: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 46: India: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 47: South Korea: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 48: South Korea: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 49: Australia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 50: Australia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 51: Indonesia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 52: Indonesia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 53: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 54: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 55: Europe: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 56: Europe: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 57: Germany: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 58: Germany: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 59: France: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 60: France: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 61: United Kingdom: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 62: United Kingdom: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 63: Italy: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 64: Italy: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 65: Spain: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 66: Spain: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 67: Russia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 68: Russia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 69: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 70: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 71: Latin America: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 72: Latin America: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 73: Brazil: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 74: Brazil: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 75: Mexico: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 76: Mexico: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 77: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 78: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 79: Middle East and Africa: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 80: Middle East and Africa: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 81: Turkey: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 82: Turkey: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 83: Saudi Arabia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 84: Saudi Arabia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 85: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 86: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 87: Global: Bluetooth Speaker Industry: SWOT Analysis
Figure 88: Global: Bluetooth Speaker Industry: Value Chain Analysis
Figure 89: Global: Bluetooth Speaker Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Bluetooth Speaker Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Bluetooth Speaker Market Forecast: Breakup by Portability (in Billion US$), 2023-2028
Table 3: Global: Bluetooth Speaker Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 4: Global: Bluetooth Speaker Market Forecast: Breakup by Price (in Billion US$), 2023-2028
Table 5: Global: Bluetooth Speaker Market Forecast: Breakup by Distribution Channel (in Billion US$), 2023-2028
Table 6: Global: Bluetooth Speaker Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 7: Global: Bluetooth Speaker Market: Competitive Structure
Table 8: Global: Bluetooth Speaker Market: Key Players

Companies Mentioned

  • Bose Corporation
  • Edifier International Limited
  • Harman International Industries
  • LG Corporation
  • Panasonic Corporation
  • Polk Audio
  • Samsung
  • Sennheiser Electronic GmbH & Co.KG
  • Sony Corporation
  • boAt

Methodology

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