The global digital signage market reached a value of US$ 23.5 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 35.4 Billion by 2027, exhibiting a CAGR of 6.69% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Digital signage refers to a centralized content distribution platform used to playback information on multiple display screens. It shows advertisements or messages to the targeted audience through content management software (CMS) and a back-end operating computer connected to a media player. It utilizes devices, such as projectors, LCD, LED and plasma displays, to project or show the information, including live weather forecasts, news, television programs, menus, flight schedules, calendars and advertisements. Digital signages are commonly used in various sectors such as retail, entertainment, hospitality, education, corporate, healthcare, transport, etc. They enable the organizations to engage with a broader audience and create a centralized network for digital communications to enhance the uniformity and effectiveness of the marketing activities.
2. What are the key factors driving the global digital signage market?
3. What has been the impact of COVID-19 on the global digital signage market?
4. What is the breakup of the global digital signage market based on the type?
5. What is the breakup of the global digital signage market based on the component?
6. What is the breakup of the global digital signage market based on the technology?
7. What is the breakup of the global digital signage market based on the application?
8. What is the breakup of the global digital signage market based on the location?
9. What is the breakup of the global digital signage market based on the size?
10. What are the key regions in the global digital signage market?
11. Who are the key players/companies in the global digital signage market?
Digital signage refers to a centralized content distribution platform used to playback information on multiple display screens. It shows advertisements or messages to the targeted audience through content management software (CMS) and a back-end operating computer connected to a media player. It utilizes devices, such as projectors, LCD, LED and plasma displays, to project or show the information, including live weather forecasts, news, television programs, menus, flight schedules, calendars and advertisements. Digital signages are commonly used in various sectors such as retail, entertainment, hospitality, education, corporate, healthcare, transport, etc. They enable the organizations to engage with a broader audience and create a centralized network for digital communications to enhance the uniformity and effectiveness of the marketing activities.
Market Trends:
Rapid digitalization, along with the increasing demand for effective advertisement tools, is one of the key factors driving the growth of the market. Furthermore, widespread utilization of electronic large-screen displays in various industrial sectors, such as retail, hospitality, entertainment, banking, healthcare, education and transport, is stimulating the market growth. For instance, in the banking sector, digital signages are used in automated teller machines (ATMs) and e-banking centers to display motion messages, digitalized promotion of products and remote content updating and management. Additionally, various technological advancements, such as the integration of biometric technology with digital signage products, are acting as other growth-inducing factors. In line with this, modern product variants are equipped with gaze trackers and heat path trackers that locate the area that is attracting the most consumers, thereby enabling organizations to monitor consumer behavior and gaining meaningful insights. Other factors, including improvements in the LCD/LED technologies, along with increasing expenditures on brand promotions and advertisements, are anticipated to drive the market further.Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global digital signage market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, component, technology, application, location and size.Breakup by Type:
- Video Walls
- Video Screen
- Transparent LED Screen
- Digital Poster
- Kiosks
- Others
Breakup by Component:
- Hardware
- Software
- Service
Breakup by Technology:
- LCD/LED
- Projection
- Others
Breakup by Application:
- Retail
- Hospitality
- Entertainment
- Stadiums and Playgrounds
- Corporate
- Banking
- Healthcare
- Education
- Transport
- Others
Breakup by Location:
- Indoor
- Outdoor
Breakup by Size:
- Below 32 Inches
- 32 to 52 Inches
- More than 52 Inches
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony.Key Questions Answered in this Report
1. What was the size of the global digital signage market in 2021?2. What are the key factors driving the global digital signage market?
3. What has been the impact of COVID-19 on the global digital signage market?
4. What is the breakup of the global digital signage market based on the type?
5. What is the breakup of the global digital signage market based on the component?
6. What is the breakup of the global digital signage market based on the technology?
7. What is the breakup of the global digital signage market based on the application?
8. What is the breakup of the global digital signage market based on the location?
9. What is the breakup of the global digital signage market based on the size?
10. What are the key regions in the global digital signage market?
11. Who are the key players/companies in the global digital signage market?
Frequently Asked Questions about the Global Digital Signage Market
What is the estimated value of the Global Digital Signage Market?
What is the growth rate of the Global Digital Signage Market?
What is the forecasted size of the Global Digital Signage Market?
Who are the key companies in the Global Digital Signage Market?
Report Attribute | Details |
---|---|
No. of Pages | 146 |
Published | February 2022 |
Forecast Period | 2021 - 2027 |
Estimated Market Value ( USD | $ 23.5 Billion |
Forecasted Market Value ( USD | $ 35.4 Billion |
Compound Annual Growth Rate | 7.0% |
Regions Covered | Global |
No. of Companies Mentioned | 8 |
Table of Contents
1 Preface3 Executive Summary14 Value Chain Analysis16 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Digital Signage Market
6 Market Breakup by Type
7 Market Breakup by Component
8 Market Breakup by Technology
9 Market Breakup by Application
10 Market Breakup by Location
11 Market Breakup by Size
12 Market Breakup by Region
13 SWOT Analysis
15 Porters Five Forces Analysis
17 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- BARCO
- Leyard Optoelectronic (Planar)
- LG Electronics
- Panasonic
- Samsung Electronics
- Shanghai Goodview Electronics
- Sharp (Foxconn Group)
- Sony.
Methodology
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