Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

The global digital signage market reached a value of US$ 23.5 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 35.4 Billion by 2027, exhibiting a CAGR of 6.69% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Digital signage refers to a centralized content distribution platform used to playback information on multiple display screens. It shows advertisements or messages to the targeted audience through content management software (CMS) and a back-end operating computer connected to a media player. It utilizes devices, such as projectors, LCD, LED and plasma displays, to project or show the information, including live weather forecasts, news, television programs, menus, flight schedules, calendars and advertisements. Digital signages are commonly used in various sectors such as retail, entertainment, hospitality, education, corporate, healthcare, transport, etc. They enable the organizations to engage with a broader audience and create a centralized network for digital communications to enhance the uniformity and effectiveness of the marketing activities.

Market Trends:

Rapid digitalization, along with the increasing demand for effective advertisement tools, is one of the key factors driving the growth of the market. Furthermore, widespread utilization of electronic large-screen displays in various industrial sectors, such as retail, hospitality, entertainment, banking, healthcare, education and transport, is stimulating the market growth. For instance, in the banking sector, digital signages are used in automated teller machines (ATMs) and e-banking centers to display motion messages, digitalized promotion of products and remote content updating and management. Additionally, various technological advancements, such as the integration of biometric technology with digital signage products, are acting as other growth-inducing factors. In line with this, modern product variants are equipped with gaze trackers and heat path trackers that locate the area that is attracting the most consumers, thereby enabling organizations to monitor consumer behavior and gaining meaningful insights. Other factors, including improvements in the LCD/LED technologies, along with increasing expenditures on brand promotions and advertisements, are anticipated to drive the market further.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global digital signage market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, component, technology, application, location and size.

Breakup by Type:

Video Walls
Video Screen
Transparent LED Screen
Digital Poster
Kiosks
Others

Breakup by Component:

Hardware
Software
Service

Breakup by Technology:

LCD/LED
Projection
Others

Breakup by Application:

Retail
Hospitality
Entertainment
Stadiums and Playgrounds
Corporate
Banking
Healthcare
Education
Transport
Others

Breakup by Location:

Indoor
Outdoor

Breakup by Size:

Below 32 Inches
32 to 52 Inches
More than 52 Inches

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony.

Key Questions Answered in this Report

1. What was the size of the global digital signage market in 2021?
2. What are the key factors driving the global digital signage market?
3. What has been the impact of COVID-19 on the global digital signage market?
4. What is the breakup of the global digital signage market based on the type?
5. What is the breakup of the global digital signage market based on the component?
6. What is the breakup of the global digital signage market based on the technology?
7. What is the breakup of the global digital signage market based on the application?
8. What is the breakup of the global digital signage market based on the location?
9. What is the breakup of the global digital signage market based on the size?
10. What are the key regions in the global digital signage market?
11. Who are the key players/companies in the global digital signage market?

Frequently Asked Questions about the Global Digital Signage Market

What is the estimated value of the Global Digital Signage Market?

The Global Digital Signage Market was estimated to be valued at $23.5 Billion in 2021.

What is the growth rate of the Global Digital Signage Market?

The growth rate of the Global Digital Signage Market is 7.0%, with an estimated value of $35.4 Billion by 2027.

What is the forecasted size of the Global Digital Signage Market?

The Global Digital Signage Market is estimated to be worth $35.4 Billion by 2027.

Who are the key companies in the Global Digital Signage Market?

Key companies in the Global Digital Signage Market include BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics and Sony..

Report Attribute	Details
No. of Pages	146
Published	February 2022
Forecast Period	2021 - 2027
Estimated Market Value ( USD ) in 2021	$ 23.5 Billion
Forecasted Market Value ( USD ) by 2027	$ 35.4 Billion
Compound Annual Growth Rate	7.0%
Regions Covered	Global
No. of Companies Mentioned	8

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Digital Signage Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Video Walls
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Screen
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Transparent LED Screen
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Digital Poster
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Kiosks
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast

7 Market Breakup by Component

7.1 Hardware
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Software
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Service
7.3.1 Market Trends
7.3.2 Market Forecast

8 Market Breakup by Technology

8.1 LCD/LED
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Projection
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast

9 Market Breakup by Application

9.1 Retail
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Hospitality
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Entertainment
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Stadiums and Playgrounds
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Corporate
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Banking
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Healthcare
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Education
9.8.1 Market Trends
9.8.2 Market Forecast
9.9 Transport
9.9.1 Market Trends
9.9.2 Market Forecast
9.10 Others
9.10.1 Market Trends
9.10.2 Market Forecast

10 Market Breakup by Location

10.1 Indoor
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Outdoor
10.2.1 Market Trends
10.2.2 Market Forecast

11 Market Breakup by Size

11.1 Below 32 Inches
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 32 to 52 Inches
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 More than 52 Inches
11.3.1 Market Trends
11.3.2 Market Forecast

12 Market Breakup by Region

12.1 North America
12.1.1 United States
12.1.1.1 Market Trends
12.1.1.2 Market Forecast
12.1.2 Canada
12.1.2.1 Market Trends
12.1.2.2 Market Forecast
12.2 Asia Pacific
12.2.1 China
12.2.1.1 Market Trends
12.2.1.2 Market Forecast
12.2.2 Japan
12.2.2.1 Market Trends
12.2.2.2 Market Forecast
12.2.3 India
12.2.3.1 Market Trends
12.2.3.2 Market Forecast
12.2.4 South Korea
12.2.4.1 Market Trends
12.2.4.2 Market Forecast
12.2.5 Australia
12.2.5.1 Market Trends
12.2.5.2 Market Forecast
12.2.6 Indonesia
12.2.6.1 Market Trends
12.2.6.2 Market Forecast
12.2.7 Others
12.2.7.1 Market Trends
12.2.7.2 Market Forecast
12.3 Europe
12.3.1 Germany
12.3.1.1 Market Trends
12.3.1.2 Market Forecast
12.3.2 France
12.3.2.1 Market Trends
12.3.2.2 Market Forecast
12.3.3 United Kingdom
12.3.3.1 Market Trends
12.3.3.2 Market Forecast
12.3.4 Italy
12.3.4.1 Market Trends
12.3.4.2 Market Forecast
12.3.5 Spain
12.3.5.1 Market Trends
12.3.5.2 Market Forecast
12.3.6 Russia
12.3.6.1 Market Trends
12.3.6.2 Market Forecast
12.3.7 Others
12.3.7.1 Market Trends
12.3.7.2 Market Forecast
12.4 Latin America
12.4.1 Brazil
12.4.1.1 Market Trends
12.4.1.2 Market Forecast
12.4.2 Mexico
12.4.2.1 Market Trends
12.4.2.2 Market Forecast
12.4.3 Others
12.4.3.1 Market Trends
12.4.3.2 Market Forecast
12.5 Middle East and Africa
12.5.1 Market Trends
12.5.2 Market Breakup by Country
12.5.3 Market Forecast

13 SWOT Analysis

13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 BARCO
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.1.4 SWOT Analysis
17.3.2 Leyard Optoelectronic (Planar)
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 LG Electronics
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.3.4 SWOT Analysis
17.3.4 Panasonic
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.4.4 SWOT Analysis
17.3.5 Samsung Electronics
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.5.3 Financials
17.3.5.4 SWOT Analysis
17.3.6 Shanghai Goodview Electronics
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.7 Sharp (Foxconn Group)
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.8 Sony
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.8.4 SWOT Analysis

List of Figures

Figure 1: Global: Digital Signage Market: Major Drivers and Challenges
Figure 2: Global: Digital Signage Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Digital Signage Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Digital Signage Market: Breakup by Type (in %), 2021
Figure 5: Global: Digital Signage Market: Breakup by Component (in %), 2021
Figure 6: Global: Digital Signage Market: Breakup by Technology (in %), 2021
Figure 7: Global: Digital Signage Market: Breakup by Application (in %), 2021
Figure 8: Global: Digital Signage Market: Breakup by Location (in %), 2021
Figure 9: Global: Digital Signage Market: Breakup by Size (in %), 2021
Figure 10: Global: Digital Signage Market: Breakup by Region (in %), 2021
Figure 11: Global: Digital Signage (Video Walls) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Digital Signage (Video Walls) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Digital Signage (Video Screen) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Digital Signage (Video Screen) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Digital Signage (Transparent LED Screen) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Digital Signage (Transparent LED Screen) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Digital Signage (Digital Poster) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Digital Signage (Digital Poster) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Digital Signage (Kiosks) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Digital Signage (Kiosks) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Digital Signage (Other Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Digital Signage (Other Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Digital Signage (Hardware) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Digital Signage (Hardware) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Digital Signage (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Digital Signage (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Digital Signage (Service) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Digital Signage (Service) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Digital Signage (LCD/LED) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Digital Signage (LCD/LED) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Digital Signage (Projection) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Digital Signage (Projection) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Digital Signage (Other Technologies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Digital Signage (Other Technologies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Digital Signage (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Digital Signage (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Digital Signage (Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Digital Signage (Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Digital Signage (Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Digital Signage (Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Digital Signage (Stadiums and Playgrounds) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Digital Signage (Stadiums and Playgrounds) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Digital Signage (Corporate) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Global: Digital Signage (Corporate) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Global: Digital Signage (Banking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Global: Digital Signage (Banking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Global: Digital Signage (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Global: Digital Signage (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Global: Digital Signage (Education) Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Global: Digital Signage (Education) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Global: Digital Signage (Transport) Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Global: Digital Signage (Transport) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Global: Digital Signage (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Global: Digital Signage (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Global: Digital Signage (Indoor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Global: Digital Signage (Indoor) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Global: Digital Signage (Outdoor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Global: Digital Signage (Outdoor) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Global: Digital Signage (Below 32 Inches) Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Global: Digital Signage (Below 32 Inches) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Global: Digital Signage (32 to 52 Inches) Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Global: Digital Signage (32 to 52 Inches) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Global: Digital Signage (More than 52 Inches) Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Global: Digital Signage (More than 52 Inches) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: North America: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: North America: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: United States: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: United States: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Canada: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Canada: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Asia Pacific: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Asia Pacific: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: China: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: China: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Japan: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Japan: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: India: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: India: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: South Korea: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: South Korea: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Australia: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Australia: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Indonesia: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Indonesia: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Others: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Europe: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Europe: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Germany: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Germany: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: France: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: France: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: United Kingdom: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 94: United Kingdom: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Italy: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 96: Italy: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 97: Spain: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 98: Spain: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 99: Russia: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 100: Russia: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 101: Others: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 102: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 103: Latin America: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 104: Latin America: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 105: Brazil: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 106: Brazil: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 107: Mexico: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 108: Mexico: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 109: Others: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 110: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 111: Middle East and Africa: Digital Signage Market: Sales Value (in Million US$), 2016 & 2021
Figure 112: Middle East and Africa: Digital Signage Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 113: Global: Digital Signage Industry: SWOT Analysis
Figure 114: Global: Digital Signage Industry: Value Chain Analysis
Figure 115: Global: Digital Signage Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Digital Signage Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Digital Signage Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Digital Signage Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 4: Global: Digital Signage Market Forecast: Breakup by Technology (in Million US$), 2022-2027
Table 5: Global: Digital Signage Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 6: Global: Digital Signage Market Forecast: Breakup by Location (in Million US$), 2022-2027
Table 7: Global: Digital Signage Market Forecast: Breakup by Size (in Million US$), 2022-2027
Table 8: Global: Digital Signage Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 9: Global: Digital Signage Market: Competitive Structure
Table 10: Global: Digital Signage Market: Key Players