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Trend Opportunity Profiles - Immunity-Boosting Superfoods

  • Report

  • 51 Pages
  • January 2022
  • Region: Global
  • Frost & Sullivan
  • ID: 5547194

Post-COVID-19 Pandemic Demand for Immunity-Enhancing Foods Drives Growth

The COVID-19 pandemic has exposed the frailty of the human body. Boosting immunity is now of primary importance to consumers post-pandemic, with many increasingly seeking food options that are nutritionally dense and provide multiple vitamins and minerals to improve health and body immunity. Superfoods have emerged as the ideal immunity-boosting solution because of their high nutritional content. This study offers an overview of the existing and emerging trends in the superfood market, examining superfoods based on three categories: immunity-boosting whole foods, immunity-boosting processed foods, and immunity-boosting nutraceuticals.

Immunity-boosting whole foods are natural superfoods that retain all the fiber, phytochemicals, and nutrients often lost or modified in food processing. High fiber contributes to improving gut health, which has become a top concern for consumers following increased consumer awareness of the importance of microbiome and gut health. In light of this, immunity-boosting whole foods will witness an increase in demand in the coming years.

Immunity-boosting processed foods have whole superfoods as their primary ingredient. The pandemic has escalated the habit of snacking as consumers spend more time at home. This stay-at-home trend drives the demand for natural superfood snacks, which consumers increasingly use as healthy meal replacements.

Immunity-boosting nutraceuticals are products derived from natural food sources and further fortified with vitamins and minerals. Post-pandemic, with the growing consumer interest in improving health through food, further adoption of nutraceuticals is expected because they allow users to target specific needs. Superfood companies with a short product cycle, technological prowess, and innovative marketing will gain significant market share.

Table of Contents

1. Strategic Imperative
  • About the Growth Pipeline Model™
  • Why is Growth Becoming Increasingly Difficult to Achieve?
  • The Strategic Imperative 8™
  • Our Mega Trend Universe - Overview
  • Growth Opportunities Fuel the Growth Pipeline Engine™

2. Executive Dashboard
  • Our Mega Trend Universe - Overview
  • Key Findings
  • Growth Opportunities Vital to Future Success

3. Trend Opportunity Analysis
  • Trend Opportunity - Overview
  • Superfood Classification - Overview
  • Growth Opportunity Attractiveness Analysis
  • Immunity-Boosting Whole Foods
  • Immunity-Boosting Processed Foods
  • Immunity-Boosting Nutraceuticals
  • Trend Opportunity - Regional Exposure
  • Trend Opportunity - Industry Implications
  • Key Trend Opportunity Levers
  • Trend Opportunity Competitive Activity - Whole Foods
  • Trend Opportunity Competitive Activity - Processed Foods
  • Trend Opportunity Competitive Activity - nutraceuticals
  • Trend Opportunity Impact and Certainty Analysis
  • Trend Opportunity Matrix - Trend Innovation Index
  • Innovation Attractiveness Score
  • Trend Opportunity Matrix - Trend Growth Index
  • Growth Attractiveness Score
  • BEETS Trend Implications

4. Growth Opportunity Analysis
  • Growth Opportunity 1 - Clean and Transparent Labeling to Attract Customers
  • Growth Opportunity 2 - Farm-to-Door Business Model to Increase Market Adoption of Superfoods
  • Growth Opportunity 3 - Lab-Grown Superfoods for Higher Nutritional Value and Sustainable Feeding
  • Crucial Success Factors for Growth
  • Conclusion - The Way Forward

5. Appendix
  • Our Mega Trend Universe

6. Next Steps
  • Identifying Your Company’s Growth Zone
  • Your Next Steps
  • List of Exhibits
  • Legal Disclaimer