Retail Market in Vietnam 2026-2030

1.1 Market overview

• Executive Summary - Chart on Market Overview
• Executive Summary - Data Table on Market Overview
• Executive Summary - Chart on Country Market Characteristics
• Executive Summary - Chart on Market Segmentation by Distribution Channel
• Executive Summary - Chart on Market Segmentation by Type
• Executive Summary - Chart on Market Segmentation by Channel
• Executive Summary - Chart on Company Market Positioning

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

• Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

2.2 Criticality of inputs and Factors of differentiation

• Overview on criticality of inputs and factors of differentiation

2.3 Factors of disruption

• Overview on factors of disruption

2.4 Impact of drivers and challenges

• Impact of drivers and challenges in 2025 and 2030

3.1 Market ecosystem

• Chart on Parent Market
• Data Table on - Parent Market

3.2 Market characteristics

• Chart on Market characteristics analysis

3.3 Value chain analysis

• Chart on Value chain analysis

4.1 Market definition

• Data Table on Offerings of companies included in the market definition

4.2 Market segment analysis

• Market segments

4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

• Chart on Vietnam - Market size and forecast 2025-2030 ($ billion)
• Data Table on Vietnam - Market size and forecast 2025-2030 ($ billion)
• Chart on Vietnam: Year-over-year growth 2025-2030 (%)
• Data Table on Vietnam: Year-over-year growth 2025-2030 (%)

5.1 Retail Market in Vietnam 2020 - 2024

• Historic Market Size - Data Table on Retail Market in Vietnam 2020 - 2024 ($ billion)

5.2 Distribution Channel segment analysis 2020 - 2024

• Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)

5.3 Type segment analysis 2020 - 2024

• Historic Market Size - Type Segment 2020 - 2024 ($ billion)

5.4 Channel segment analysis 2020 - 2024

• Historic Market Size - Channel Segment 2020 - 2024 ($ billion)

6.1 Impact of AI on retail market in Vietnam
6.2 Impact of geopolitical conflicts on retail market in Vietnam

7.1 Five forces summary

• Five forces analysis - Comparison between 2025 and 2030

7.2 Bargaining power of buyers

• Bargaining power of buyers - Impact of key factors 2025 and 2030

7.3 Bargaining power of suppliers

• Bargaining power of suppliers - Impact of key factors in 2025 and 2030

7.4 Threat of new entrants

• Threat of new entrants - Impact of key factors in 2025 and 2030

7.5 Threat of substitutes

• Threat of substitutes - Impact of key factors in 2025 and 2030

7.6 Threat of rivalry

• Threat of rivalry - Impact of key factors in 2025 and 2030

7.7 Market condition

• Chart on Market condition - Five forces 2025 and 2030

8.1 Market segments

• Chart on Distribution Channel - Market share 2025-2030 (%)
• Data Table on Distribution Channel - Market share 2025-2030 (%)

8.2 Comparison by Distribution Channel

• Chart on Comparison by Distribution Channel
• Data Table on Comparison by Distribution Channel

8.3 Offline - Market size and forecast 2025-2030

• Chart on Offline - Market size and forecast 2025-2030 ($ billion)
• Data Table on Offline - Market size and forecast 2025-2030 ($ billion)
• Chart on Offline - Year-over-year growth 2025-2030 (%)
• Data Table on Offline - Year-over-year growth 2025-2030 (%)

8.4 Online - Market size and forecast 2025-2030

• Chart on Online - Market size and forecast 2025-2030 ($ billion)
• Data Table on Online - Market size and forecast 2025-2030 ($ billion)
• Chart on Online - Year-over-year growth 2025-2030 (%)
• Data Table on Online - Year-over-year growth 2025-2030 (%)

8.5 Market opportunity by Distribution Channel

• Market opportunity by Distribution Channel ($ billion)
• Data Table on Market opportunity by Distribution Channel ($ billion)

9.1 Market segments

• Chart on Type - Market share 2025-2030 (%)
• Data Table on Type - Market share 2025-2030 (%)

9.2 Comparison by Type

• Chart on Comparison by Type
• Data Table on Comparison by Type

9.3 Grocery - Market size and forecast 2025-2030

• Chart on Grocery - Market size and forecast 2025-2030 ($ billion)
• Data Table on Grocery - Market size and forecast 2025-2030 ($ billion)
• Chart on Grocery - Year-over-year growth 2025-2030 (%)
• Data Table on Grocery - Year-over-year growth 2025-2030 (%)

9.4 Electronics and appliances - Market size and forecast 2025-2030

• Chart on Electronics and appliances - Market size and forecast 2025-2030 ($ billion)
• Data Table on Electronics and appliances - Market size and forecast 2025-2030 ($ billion)
• Chart on Electronics and appliances - Year-over-year growth 2025-2030 (%)
• Data Table on Electronics and appliances - Year-over-year growth 2025-2030 (%)

9.5 Home and garden - Market size and forecast 2025-2030

• Chart on Home and garden - Market size and forecast 2025-2030 ($ billion)
• Data Table on Home and garden - Market size and forecast 2025-2030 ($ billion)
• Chart on Home and garden - Year-over-year growth 2025-2030 (%)
• Data Table on Home and garden - Year-over-year growth 2025-2030 (%)

9.6 Health and beauty - Market size and forecast 2025-2030

• Chart on Health and beauty - Market size and forecast 2025-2030 ($ billion)
• Data Table on Health and beauty - Market size and forecast 2025-2030 ($ billion)
• Chart on Health and beauty - Year-over-year growth 2025-2030 (%)
• Data Table on Health and beauty - Year-over-year growth 2025-2030 (%)

9.7 Others - Market size and forecast 2025-2030

• Chart on Others - Market size and forecast 2025-2030 ($ billion)
• Data Table on Others - Market size and forecast 2025-2030 ($ billion)
• Chart on Others - Year-over-year growth 2025-2030 (%)
• Data Table on Others - Year-over-year growth 2025-2030 (%)

9.8 Market opportunity by Type

• Market opportunity by Type ($ billion)
• Data Table on Market opportunity by Type ($ billion)

10.1 Market segments

• Chart on Channel - Market share 2025-2030 (%)
• Data Table on Channel - Market share 2025-2030 (%)

10.2 Comparison by Channel

• Chart on Comparison by Channel
• Data Table on Comparison by Channel

10.3 Digital payment - Market size and forecast 2025-2030

• Chart on Digital payment - Market size and forecast 2025-2030 ($ billion)
• Data Table on Digital payment - Market size and forecast 2025-2030 ($ billion)
• Chart on Digital payment - Year-over-year growth 2025-2030 (%)
• Data Table on Digital payment - Year-over-year growth 2025-2030 (%)

10.4 Cash - Market size and forecast 2025-2030

• Chart on Cash - Market size and forecast 2025-2030 ($ billion)
• Data Table on Cash - Market size and forecast 2025-2030 ($ billion)
• Chart on Cash - Year-over-year growth 2025-2030 (%)
• Data Table on Cash - Year-over-year growth 2025-2030 (%)

10.5 Buy now pay later (BNPL) - Market size and forecast 2025-2030

• Chart on Buy now pay later (BNPL) - Market size and forecast 2025-2030 ($ billion)
• Data Table on Buy now pay later (BNPL) - Market size and forecast 2025-2030 ($ billion)
• Chart on Buy now pay later (BNPL) - Year-over-year growth 2025-2030 (%)
• Data Table on Buy now pay later (BNPL) - Year-over-year growth 2025-2030 (%)

10.6 Market opportunity by Channel

• Market opportunity by Channel ($ billion)
• Data Table on Market opportunity by Channel ($ billion)

11.1 Customer landscape overview

• Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12.1 Market drivers

• Favorable demographics and burgeoning middle class
• Rapid urbanization and infrastructure development
• Proliferation of digitalization and e-commerce adoption

12.2 Market challenges

• Logistical and supply chain inefficiencies
• Intense competition and market saturation in urban centers
• Navigating complex and evolving regulatory environment

12.3 Impact of drivers and challenges

• Impact of drivers and challenges in 2025 and 2030

12.4 Market opportunities

• Ascendancy of experiential retail
• Growing consumer consciousness toward sustainability and wellness
• Hyper-personalization driven by data analytics

13.1 Overview
13.2 Competitive Landscape

• Overview on criticality of inputs and factors of differentiation

13.3 Landscape disruption

• Overview on factors of disruption

13.4 Industry risks

• Impact of key risks on business

14.1 Companies profiled

• Companies covered

14.2 Company ranking index

• Company ranking index

14.3 Market positioning of companies

• Matrix on companies position and classification

14.4 7 Eleven Inc.

• 7 Eleven Inc. - Overview
• 7 Eleven Inc. - Product / Service
• 7 Eleven Inc. - Key offerings
• SWOT

14.5 An Phuoc Garment Company

• An Phuoc Garment Company - Overview
• An Phuoc Garment Company - Product / Service
• An Phuoc Garment Company - Key offerings
• SWOT

14.6 Bach Hoa Xanh JSC

• Bach Hoa Xanh JSC - Overview
• Bach Hoa Xanh JSC - Product / Service
• Bach Hoa Xanh JSC - Key offerings
• SWOT

14.7 Canifa Fashion JSC

• Canifa Fashion JSC - Overview
• Canifa Fashion JSC - Product / Service
• Canifa Fashion JSC - Key offerings
• SWOT

14.8 Circle K Stores Inc.

• Circle K Stores Inc. - Overview
• Circle K Stores Inc. - Product / Service
• Circle K Stores Inc. - Key offerings
• SWOT

14.9 Con Cung JSC

• Con Cung JSC - Overview
• Con Cung JSC - Product / Service
• Con Cung JSC - Key offerings
• SWOT

14.10 DOJI Group

• DOJI Group - Overview
• DOJI Group - Product / Service
• DOJI Group - Key offerings
• SWOT

14.11 FPT Retail JSC

• FPT Retail JSC - Overview
• FPT Retail JSC - Product / Service
• FPT Retail JSC - Key offerings
• SWOT

14.12 GS25 Vietnam LLC

• GS25 Vietnam LLC - Overview
• GS25 Vietnam LLC - Product / Service
• GS25 Vietnam LLC - Key offerings
• SWOT

14.13 Guardian Vietnam

• Guardian Vietnam - Overview
• Guardian Vietnam - Product / Service
• Guardian Vietnam - Key offerings
• SWOT

14.14 Juno Fashion Company

• Juno Fashion Company - Overview
• Juno Fashion Company - Product / Service
• Juno Fashion Company - Key offerings
• SWOT

14.15 Kids Plaza JSC

• Kids Plaza JSC - Overview
• Kids Plaza JSC - Product / Service
• Kids Plaza JSC - Key offerings
• SWOT

14.16 Medicare Vietnam

• Medicare Vietnam - Overview
• Medicare Vietnam - Product / Service
• Medicare Vietnam - Key offerings
• SWOT

14.17 Mobile World Investment Corp.

• Mobile World Investment Corp. - Overview
• Mobile World Investment Corp. - Business segments
• Mobile World Investment Corp. - Key offerings
• Mobile World Investment Corp. - Segment focus
• SWOT

14.18 Phu Nhuan Jewelry JSC

• Phu Nhuan Jewelry JSC - Overview
• Phu Nhuan Jewelry JSC - Product / Service
• Phu Nhuan Jewelry JSC - Key offerings
• SWOT

15.1 Scope of the report

• Market definition
• Objectives
• Notes and caveats

15.2 Inclusions and exclusions checklist

• Inclusions checklist
• Exclusions checklist

15.3 Currency conversion rates for US$

• Currency conversion rates for US$

15.4 Research methodology

• Research methodology

15.5 Data procurement

• Information sources

15.6 Data validation

• Data validation

15.7 Validation techniques employed for market sizing

• Validation techniques employed for market sizing

15.8 Data synthesis

• Data synthesis

15.9 360 degree market analysis

• 360 degree market analysis

15.10 List of abbreviations

• List of abbreviations

Exhibit 1: Executive Summary - Chart on Market Overview
Exhibit 2: Executive Summary - Data Table on Market Overview
Exhibit 3: Executive Summary - Chart on Country Market Characteristics
Exhibit 4: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 5: Executive Summary - Chart on Market Segmentation by Type
Exhibit 6: Executive Summary - Chart on Market Segmentation by Channel
Exhibit 7: Executive Summary - Chart on Company Market Positioning
Exhibit 8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 9: Overview on criticality of inputs and factors of differentiation
Exhibit 10: Overview on factors of disruption
Exhibit 11: Impact of drivers and challenges in 2025 and 2030
Exhibit 12: Chart on Parent Market
Exhibit 13: Data Table on - Parent Market
Exhibit 14: Chart on Market characteristics analysis
Exhibit 15: Chart on Value chain analysis
Exhibit 16: Data Table on Offerings of companies included in the market definition
Exhibit 17: Market segments
Exhibit 18: Chart on Vietnam - Market size and forecast 2025-2030 ($ billion)
Exhibit 19: Data Table on Vietnam - Market size and forecast 2025-2030 ($ billion)
Exhibit 20: Chart on Vietnam: Year-over-year growth 2025-2030 (%)
Exhibit 21: Data Table on Vietnam: Year-over-year growth 2025-2030 (%)
Exhibit 22: Historic Market Size - Data Table on Retail Market in Vietnam 2020 - 2024 ($ billion)
Exhibit 23: Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
Exhibit 24: Historic Market Size - Type Segment 2020 - 2024 ($ billion)
Exhibit 25: Historic Market Size - Channel Segment 2020 - 2024 ($ billion)
Exhibit 26: Five forces analysis - Comparison between 2025 and 2030
Exhibit 27: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibit 28: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibit 29: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibit 30: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibit 31: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibit 32: Chart on Market condition - Five forces 2025 and 2030
Exhibit 33: Chart on Distribution Channel - Market share 2025-2030 (%)
Exhibit 34: Data Table on Distribution Channel - Market share 2025-2030 (%)
Exhibit 35: Chart on Comparison by Distribution Channel
Exhibit 36: Data Table on Comparison by Distribution Channel
Exhibit 37: Chart on Offline - Market size and forecast 2025-2030 ($ billion)
Exhibit 38: Data Table on Offline - Market size and forecast 2025-2030 ($ billion)
Exhibit 39: Chart on Offline - Year-over-year growth 2025-2030 (%)
Exhibit 40: Data Table on Offline - Year-over-year growth 2025-2030 (%)
Exhibit 41: Chart on Online - Market size and forecast 2025-2030 ($ billion)
Exhibit 42: Data Table on Online - Market size and forecast 2025-2030 ($ billion)
Exhibit 43: Chart on Online - Year-over-year growth 2025-2030 (%)
Exhibit 44: Data Table on Online - Year-over-year growth 2025-2030 (%)
Exhibit 45: Market opportunity by Distribution Channel ($ billion)
Exhibit 46: Data Table on Market opportunity by Distribution Channel ($ billion)
Exhibit 47: Chart on Type - Market share 2025-2030 (%)
Exhibit 48: Data Table on Type - Market share 2025-2030 (%)
Exhibit 49: Chart on Comparison by Type
Exhibit 50: Data Table on Comparison by Type
Exhibit 51: Chart on Grocery - Market size and forecast 2025-2030 ($ billion)
Exhibit 52: Data Table on Grocery - Market size and forecast 2025-2030 ($ billion)
Exhibit 53: Chart on Grocery - Year-over-year growth 2025-2030 (%)
Exhibit 54: Data Table on Grocery - Year-over-year growth 2025-2030 (%)
Exhibit 55: Chart on Electronics and appliances - Market size and forecast 2025-2030 ($ billion)
Exhibit 56: Data Table on Electronics and appliances - Market size and forecast 2025-2030 ($ billion)
Exhibit 57: Chart on Electronics and appliances - Year-over-year growth 2025-2030 (%)
Exhibit 58: Data Table on Electronics and appliances - Year-over-year growth 2025-2030 (%)
Exhibit 59: Chart on Home and garden - Market size and forecast 2025-2030 ($ billion)
Exhibit 60: Data Table on Home and garden - Market size and forecast 2025-2030 ($ billion)
Exhibit 61: Chart on Home and garden - Year-over-year growth 2025-2030 (%)
Exhibit 62: Data Table on Home and garden - Year-over-year growth 2025-2030 (%)
Exhibit 63: Chart on Health and beauty - Market size and forecast 2025-2030 ($ billion)
Exhibit 64: Data Table on Health and beauty - Market size and forecast 2025-2030 ($ billion)
Exhibit 65: Chart on Health and beauty - Year-over-year growth 2025-2030 (%)
Exhibit 66: Data Table on Health and beauty - Year-over-year growth 2025-2030 (%)
Exhibit 67: Chart on Others - Market size and forecast 2025-2030 ($ billion)
Exhibit 68: Data Table on Others - Market size and forecast 2025-2030 ($ billion)
Exhibit 69: Chart on Others - Year-over-year growth 2025-2030 (%)
Exhibit 70: Data Table on Others - Year-over-year growth 2025-2030 (%)
Exhibit 71: Market opportunity by Type ($ billion)
Exhibit 72: Data Table on Market opportunity by Type ($ billion)
Exhibit 73: Chart on Channel - Market share 2025-2030 (%)
Exhibit 74: Data Table on Channel - Market share 2025-2030 (%)
Exhibit 75: Chart on Comparison by Channel
Exhibit 76: Data Table on Comparison by Channel
Exhibit 77: Chart on Digital payment - Market size and forecast 2025-2030 ($ billion)
Exhibit 78: Data Table on Digital payment - Market size and forecast 2025-2030 ($ billion)
Exhibit 79: Chart on Digital payment - Year-over-year growth 2025-2030 (%)
Exhibit 80: Data Table on Digital payment - Year-over-year growth 2025-2030 (%)
Exhibit 81: Chart on Cash - Market size and forecast 2025-2030 ($ billion)
Exhibit 82: Data Table on Cash - Market size and forecast 2025-2030 ($ billion)
Exhibit 83: Chart on Cash - Year-over-year growth 2025-2030 (%)
Exhibit 84: Data Table on Cash - Year-over-year growth 2025-2030 (%)
Exhibit 85: Chart on Buy now pay later (BNPL) - Market size and forecast 2025-2030 ($ billion)
Exhibit 86: Data Table on Buy now pay later (BNPL) - Market size and forecast 2025-2030 ($ billion)
Exhibit 87: Chart on Buy now pay later (BNPL) - Year-over-year growth 2025-2030 (%)
Exhibit 88: Data Table on Buy now pay later (BNPL) - Year-over-year growth 2025-2030 (%)
Exhibit 89: Market opportunity by Channel ($ billion)
Exhibit 90: Data Table on Market opportunity by Channel ($ billion)
Exhibit 91: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 92: Impact of drivers and challenges in 2025 and 2030
Exhibit 93: Overview on criticality of inputs and factors of differentiation
Exhibit 94: Overview on factors of disruption
Exhibit 95: Impact of key risks on business
Exhibit 96: Companies covered
Exhibit 97: Company ranking index
Exhibit 98: Matrix on companies position and classification
Exhibit 99: 7 Eleven Inc. - Overview
Exhibit 100: 7 Eleven Inc. - Product / Service
Exhibit 101: 7 Eleven Inc. - Key offerings
Exhibit 102: SWOT
Exhibit 103: An Phuoc Garment Company - Overview
Exhibit 104: An Phuoc Garment Company - Product / Service
Exhibit 105: An Phuoc Garment Company - Key offerings
Exhibit 106: SWOT
Exhibit 107: Bach Hoa Xanh JSC - Overview
Exhibit 108: Bach Hoa Xanh JSC - Product / Service
Exhibit 109: Bach Hoa Xanh JSC - Key offerings
Exhibit 110: SWOT
Exhibit 111: Canifa Fashion JSC - Overview
Exhibit 112: Canifa Fashion JSC - Product / Service
Exhibit 113: Canifa Fashion JSC - Key offerings
Exhibit 114: SWOT
Exhibit 115: Circle K Stores Inc. - Overview
Exhibit 116: Circle K Stores Inc. - Product / Service
Exhibit 117: Circle K Stores Inc. - Key offerings
Exhibit 118: SWOT
Exhibit 119: Con Cung JSC - Overview
Exhibit 120: Con Cung JSC - Product / Service
Exhibit 121: Con Cung JSC - Key offerings
Exhibit 122: SWOT
Exhibit 123: DOJI Group - Overview
Exhibit 124: DOJI Group - Product / Service
Exhibit 125: DOJI Group - Key offerings
Exhibit 126: SWOT
Exhibit 127: FPT Retail JSC - Overview
Exhibit 128: FPT Retail JSC - Product / Service
Exhibit 129: FPT Retail JSC - Key offerings
Exhibit 130: SWOT
Exhibit 131: GS25 Vietnam LLC - Overview
Exhibit 132: GS25 Vietnam LLC - Product / Service
Exhibit 133: GS25 Vietnam LLC - Key offerings
Exhibit 134: SWOT
Exhibit 135: Guardian Vietnam - Overview
Exhibit 136: Guardian Vietnam - Product / Service
Exhibit 137: Guardian Vietnam - Key offerings
Exhibit 138: SWOT
Exhibit 139: Juno Fashion Company - Overview
Exhibit 140: Juno Fashion Company - Product / Service
Exhibit 141: Juno Fashion Company - Key offerings
Exhibit 142: SWOT
Exhibit 143: Kids Plaza JSC - Overview
Exhibit 144: Kids Plaza JSC - Product / Service
Exhibit 145: Kids Plaza JSC - Key offerings
Exhibit 146: SWOT
Exhibit 147: Medicare Vietnam - Overview
Exhibit 148: Medicare Vietnam - Product / Service
Exhibit 149: Medicare Vietnam - Key offerings
Exhibit 150: SWOT
Exhibit 151: Mobile World Investment Corp. - Overview
Exhibit 152: Mobile World Investment Corp. - Business segments
Exhibit 153: Mobile World Investment Corp. - Key offerings
Exhibit 154: Mobile World Investment Corp. - Segment focus
Exhibit 155: SWOT
Exhibit 156: Phu Nhuan Jewelry JSC - Overview
Exhibit 157: Phu Nhuan Jewelry JSC - Product / Service
Exhibit 158: Phu Nhuan Jewelry JSC - Key offerings
Exhibit 159: SWOT
Exhibit 160: Inclusions checklist
Exhibit 161: Exclusions checklist
Exhibit 162: Currency conversion rates for US$
Exhibit 163: Research methodology
Exhibit 164: Information sources
Exhibit 165: Data validation
Exhibit 166: Validation techniques employed for market sizing
Exhibit 167: Data synthesis
Exhibit 168: 360 degree market analysis
Exhibit 169: List of abbreviations