The Asia Pacific soil moisture sensor market is projected to witness a CAGR of 16.64% during the forecast period. The soil moisture sensor has been used to measure and calculate the respective volumetric water content of the given soil. These sensors can be termed as portables or stationery such as the known handheld probes. Stationary sensors are placed at specific depths, locations, and areas in the field, whereas portable soil moisture probes are used to measure soil moisture at various types of locations.
The market is expected to proliferate in the Asia Pacific region owing to the recent changes in the economy of several countries, rapid adoption of the Internet of Things (IoT) and semiconductor technology, modernization, and technical advancement. Construction and agriculture, the two avid users of the technology are expanding far and wide in the region which has led to the substantial growth of the market and these rates are presumed to grow in the years to come.
By country, China and Japan dominate the market because of the technological advancement taking place in these countries. By type, water potential sensors are widely used owing to the large construction projects. By application, the trend of smart farming is catching on due to the pressure of increasing agricultural productivity, indicating the large hold of the agricultural sector.
The IoT market in the Asia Pacific has been impacted by the integration of edge-computing networks into IoT systems and new narrow-band (NB) IoT deployments which projects huge potential in the region. Their application has seeped into agriculture, setting out national strategies to support the automation of farming with robotics, data analytics, and sensor technology. They help increase the crop yield, quality, and farmer's profit. Australia, Japan, Thailand, Malaysia, the Philippines, South Korea are some front-runners in this field of incorporating IoT in agriculture.
The Asia-Pacific region is one of the most populous regions in the world, which exerts a pressure of increasing agricultural production to sustain the people. The use of smart methods of irrigation and watershed management will assist in improving output. Thus, the emergence of smart agriculture will aid the moisture sensor market to grow during the forecast period.
The Asia-Pacific region is undergoing rapid infrastructural development with large ongoing construction projects in both the public and private sectors. The Tiger Cub countries invested heavily in infrastructures such as transportation and utilities like power generation and distribution, water, and sewage networks to meet the increased demand for better living standards as well as stimulate economic expansion. These projects depend largely on modern technologies in the form of sensors, IoT, integrated systems, and so on. The moisture sensor market has large potential in the region witnessing high growth rates in the years to come.
The soil moisture sensor is priced at the higher end which makes debars the small farmers from adopting such technological changes. Additionally, there is a lack of awareness among the users which restricts the full potential of the market. The growing inequality between the large-scale farms and smaller farms is a limiting factor in the agriculture sector of the market. But the recent policy initiatives and incentives are helping bridge the gap.
The Asia Pacific region with the onset of COVID-19 witnessed a contraction in the economy. The lockdowns imposed across the countries excluded agricultural activities. Several hurdles were faced in the agriculture sector during this period. Despite this impact, the agricultural functioning and activity in the region had remained stagnant. The demand from the construction sector witnessed a fall as these activities remained suspended during the period. Thus, the outbreak of COVID-19 had a nominal impact on the soil moisture sensor market in the Asia-Pacific region and the growth path is expected to remain intact.
The market leaders in the Asia Pacific Soil Moisture Sensor Market are The Toro Company, Irrometer Company Inc., Acclima, Inc., Transcat Inc., Sentek Technologies, SenSprout Inc., Entelechy Pty Ltd, and ICT International. The major and imperative players in this market have been introducing and implementing several growth and enhancement strategies. For Instance,
Market Drivers
The market is expected to proliferate in the Asia Pacific region owing to the recent changes in the economy of several countries, rapid adoption of the Internet of Things (IoT) and semiconductor technology, modernization, and technical advancement. Construction and agriculture, the two avid users of the technology are expanding far and wide in the region which has led to the substantial growth of the market and these rates are presumed to grow in the years to come.
By country, China and Japan dominate the market because of the technological advancement taking place in these countries. By type, water potential sensors are widely used owing to the large construction projects. By application, the trend of smart farming is catching on due to the pressure of increasing agricultural productivity, indicating the large hold of the agricultural sector.
Growth Factors
Emerging smart agriculture
The IoT market in the Asia Pacific has been impacted by the integration of edge-computing networks into IoT systems and new narrow-band (NB) IoT deployments which projects huge potential in the region. Their application has seeped into agriculture, setting out national strategies to support the automation of farming with robotics, data analytics, and sensor technology. They help increase the crop yield, quality, and farmer's profit. Australia, Japan, Thailand, Malaysia, the Philippines, South Korea are some front-runners in this field of incorporating IoT in agriculture.
The Asia-Pacific region is one of the most populous regions in the world, which exerts a pressure of increasing agricultural production to sustain the people. The use of smart methods of irrigation and watershed management will assist in improving output. Thus, the emergence of smart agriculture will aid the moisture sensor market to grow during the forecast period.
Expansion of the construction sector
The Asia-Pacific region is undergoing rapid infrastructural development with large ongoing construction projects in both the public and private sectors. The Tiger Cub countries invested heavily in infrastructures such as transportation and utilities like power generation and distribution, water, and sewage networks to meet the increased demand for better living standards as well as stimulate economic expansion. These projects depend largely on modern technologies in the form of sensors, IoT, integrated systems, and so on. The moisture sensor market has large potential in the region witnessing high growth rates in the years to come.
Restraints
The soil moisture sensor is priced at the higher end which makes debars the small farmers from adopting such technological changes. Additionally, there is a lack of awareness among the users which restricts the full potential of the market. The growing inequality between the large-scale farms and smaller farms is a limiting factor in the agriculture sector of the market. But the recent policy initiatives and incentives are helping bridge the gap.
Impact of COVID–19
The Asia Pacific region with the onset of COVID-19 witnessed a contraction in the economy. The lockdowns imposed across the countries excluded agricultural activities. Several hurdles were faced in the agriculture sector during this period. Despite this impact, the agricultural functioning and activity in the region had remained stagnant. The demand from the construction sector witnessed a fall as these activities remained suspended during the period. Thus, the outbreak of COVID-19 had a nominal impact on the soil moisture sensor market in the Asia-Pacific region and the growth path is expected to remain intact.
Competitive Insights
The market leaders in the Asia Pacific Soil Moisture Sensor Market are The Toro Company, Irrometer Company Inc., Acclima, Inc., Transcat Inc., Sentek Technologies, SenSprout Inc., Entelechy Pty Ltd, and ICT International. The major and imperative players in this market have been introducing and implementing several growth and enhancement strategies. For Instance,
- The Toro Company had announced the completion of its acquisition of The Charles Machine Works, Inc., an Oklahoma corporation and the parent company of Ditch Witch and other leading brands in the underground construction market in 2019.
- In 2018, SenSprout focused on using inexpensive technology for agriculture for use in both small and large agricultural efforts, the novel device examines and monitors soil conditions and environmental information in real-time joining with engineers at MIT Media Lab, Georgia Lab, and, Yoshihiro Kawahara of the University of Tokyo.
Segmentation:
By Type
- Water Potential Sensor
- Volumetric Moisture Sensor
By Application
- Agriculture
- Construction
- Sports
- Research
- Weather Forecasting
- Others
By Country
- Australia
- India
- China
- Japan
- Taiwan
- Indonesia
- Thailand
- Others
Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
5. Asia Pacific Soil Moisture Sensor Market Analysis, By Type
6. Asia Pacific Soil Moisture Sensor Market Analysis, By Application
7. Asia Pacific Soil Moisture Sensor Market Analysis, By Country
8. Competitive Intelligence
9. Company Profiles
Companies Mentioned
- The Toro Company
- Irrometer Company Inc.
- Acclima, Inc.
- Transcat Inc.
- Sentek Technologies
- SenSprout Inc.
- Entelechy Pty Ltd
- ICT International
Methodology
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