According to the Q4 2021 Embedded Finance Survey, Embedded Finance industry in the country is expected to grow by 46.0% on annual basis to reach US$4,801.8 million in 2022.
The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 30.4% during 2022-2029. The embedded finance revenues in the country will increase from US$4,801.8 million in 2022 to reach US$21,127.5 million by 2029.
In recent years, the embedded insurance concept has gained significant popularity in the Indian insurance market. The publisher expects embedded insurance to be a game-changer for the Indian insurance industry over the forecast period.
Over the last few quarters, embedded insurance has emerged as a promising distribution innovation for insurers. Firms such as Ola, MakeMyTrip, and Amazon build contextual insurance products within their core purchase journeys.
India has experienced a massive demand for embedded insurance services in the travel industry in recent quarters. Mobility firms such as Ola and IRCTC are just some of the names offering embedded insurance products for travelers in the country.
Increasing government support and product innovation in the Indian insurance industry is expected to propel market growth from a short to medium term perspective. To further accelerate their growth and reach more customers in India's Tier II and III cities, insurtech firms are raising funds. For instance,
Moreover, the digital lending sector is undergoing a massive transformation due to increased digitization, accelerated by the global pandemic. The Indian fintech industry has evolved into a hotspot for global innovation. The growing adoption of advanced technologies has been witnessed in the Indian lending sector. Additionally, the establishment of the Open Credit Enablement Network (OCEN) will democratize the lending ecosystem and also promote innovations of credit products in the country.
Over the last few quarters, fintech firms have garnered massive popularity among customers in the country. To further accelerate their growth, the fintech firms are introducing new technologies and enhanced product features to improve clients’ experience. For instance,
Traditional banks and new-age fintechs are collaborating to innovate cost-effective lending technologies and take advantage of fintech’s niche expertise in the lending market. For instance,
The publisher anticipates an increased number of partnerships and product development to fuel the growth of the Indian embedded lending market over the next four to eight quarters.
In India, the embedded payment sector is undergoing a massive transformation due to explosive growth in digitization, primarily accelerated by the global pandemic. The Indian payment industry has evolved into a hotspot for global innovation. The growing adoption of advanced technologies has been witnessed in the Indian lending sector.
Companies in the embedded payments market ecosystem are raising funds to ensure the continuous evolution of their product offerings. The additional product features will allow the market players to achieve a competitive edge. For instance,
This report provides a detailed data centric analysis of market opportunity across 50+ segments in embedded finance industry covering lending, insurance, payment, and wealth sectors.
This report provides in-depth, data-centric analysis of Embedded Finance industry in India. Below is a summary of key market segments:
The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 30.4% during 2022-2029. The embedded finance revenues in the country will increase from US$4,801.8 million in 2022 to reach US$21,127.5 million by 2029.
In recent years, the embedded insurance concept has gained significant popularity in the Indian insurance market. The publisher expects embedded insurance to be a game-changer for the Indian insurance industry over the forecast period.
Over the last few quarters, embedded insurance has emerged as a promising distribution innovation for insurers. Firms such as Ola, MakeMyTrip, and Amazon build contextual insurance products within their core purchase journeys.
India has experienced a massive demand for embedded insurance services in the travel industry in recent quarters. Mobility firms such as Ola and IRCTC are just some of the names offering embedded insurance products for travelers in the country.
Increasing government support and product innovation in the Indian insurance industry is expected to propel market growth from a short to medium term perspective. To further accelerate their growth and reach more customers in India's Tier II and III cities, insurtech firms are raising funds. For instance,
- In September 2020, Acko, the Indian insurtech startup, raised US$60 million in its Series D financing round, therefore, bringing the firm's fundraising to US$200 million to date. The publisher expects more insurtech firms to raise capital over the next four to eight quarters to expand their portfolio and market share in India.
Moreover, the digital lending sector is undergoing a massive transformation due to increased digitization, accelerated by the global pandemic. The Indian fintech industry has evolved into a hotspot for global innovation. The growing adoption of advanced technologies has been witnessed in the Indian lending sector. Additionally, the establishment of the Open Credit Enablement Network (OCEN) will democratize the lending ecosystem and also promote innovations of credit products in the country.
Over the last few quarters, fintech firms have garnered massive popularity among customers in the country. To further accelerate their growth, the fintech firms are introducing new technologies and enhanced product features to improve clients’ experience. For instance,
- In September 2021, India-based fintech player FinBox launched Account Aggregator (AA). FinBox would be able to access and onboard approximately one million new applicants more accurately, resulting in improved operations.
Traditional banks and new-age fintechs are collaborating to innovate cost-effective lending technologies and take advantage of fintech’s niche expertise in the lending market. For instance,
- India-based finance and investments company IIFL partnered with FinBox, an Indian fintech. Through this partnership, IIFL will offer digital credit avenues to its merchants, B2B e-commerce traders, using FinBox’s embedded buy now, pay later (BNPL) and working capital credit products.
The publisher anticipates an increased number of partnerships and product development to fuel the growth of the Indian embedded lending market over the next four to eight quarters.
In India, the embedded payment sector is undergoing a massive transformation due to explosive growth in digitization, primarily accelerated by the global pandemic. The Indian payment industry has evolved into a hotspot for global innovation. The growing adoption of advanced technologies has been witnessed in the Indian lending sector.
Companies in the embedded payments market ecosystem are raising funds to ensure the continuous evolution of their product offerings. The additional product features will allow the market players to achieve a competitive edge. For instance,
- In December 2021, Indian fintech firm Rupifi raised venture debt from Trifecta Capital. Rupifi plans to utilize the funds to expand the company's existing B2B credit and payment offerings for small businesses operating in B2B marketplaces.
This report provides a detailed data centric analysis of market opportunity across 50+ segments in embedded finance industry covering lending, insurance, payment, and wealth sectors.
Scope
This report provides in-depth, data-centric analysis of Embedded Finance industry in India. Below is a summary of key market segments:
India Embedded Finance Market Size and Forecast
India Embedded Lending Market Size and Forecast
Embedded Lending by Consumer Segments, 2020 - 2029
- Business Lending
- Retail Lending
Embedded Lending by B2B Sectors, 2020 - 2029
- Embedded Lending in Retail & Consumer Goods
- Embedded Lending in IT & Software Services
- Embedded Lending in Media, Entertainment & Leisure
- Embedded Lending in Manufacturing & Distribution
- Embedded Lending in Real Estate
- Embedded Lending in Other
Embedded Lending by B2C Sectors, 2020 - 2029
- Embedded Lending in Retail Shopping
- Embedded Lending in Home Improvement
- Embedded Lending in Leisure & Entertainment
- Embedded Lending in Healthcare and Wellness
- Embedded Lending in Other
India Embedded Insurance Market Size and Forecast
Embedded Insurance by Industry, 2020 - 2029
- Embedded Insurance in Consumer Products
- Embedded Insurance in Travel & Hospitality
- Embedded Insurance in Automotive
- Embedded Insurance in Healthcare
- Embedded Insurance in Real Estate
- Embedded Insurance in Transport & Logistics
- Embedded Insurance in Others
Embedded Insurance by Insurance Type, 2020 - 2029
- Embedded Insurance in Life Segment
- Embedded Insurance in Non-Life Segment
Embedded Insurance by Type of Offering, 2020 - 2029
- Embedded Insurance in Product Segment
- Embedded Insurance in Service Segment
India Embedded Payment Market Size and Forecast
Embedded Payment by Consumer Segments, 2020 - 2029
- B2B
- B2C
Embedded Payment by End-Use Sector, 2020 - 2029
- Embedded Payment in Retail & Consumer Goods
- Embedded Payment in Digital Products & Services
- Embedded Payment in Utility Bill Payment
- Embedded Payment in Travel & Hospitality
- Embedded Payment in Leisure & Entertainment
- Embedded Payment in Health & Wellness
- Embedded Payment in Office Supplies & Equipment
- Embedded Payment in Other
India Embedded Wealth Management Market Size and Forecast
Reasons to buy
- In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).
- Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
- Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.
- Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.
Table of Contents
1 About this Report1.1 Summary
1.2 Methodology
1.3 Embedded Finance Definitions
1.4 Disclaimer
2 India Embedded Finance Industry Market Size and Forecast
2.1 India Embedded Finance - Revenue Trend Analysis, 2020-2029
2.2 India Embedded Finance Market Share Analysis by Key Sectors
3 India Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
4 India Embedded Insurance Industry Market Size and Forecast by Type of Insurance
4.1 Market Share Analysis by Type of Insurance
4.2 Life Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
4.3 Non-Life Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
5 India Embedded Insurance Industry Market Size and Forecast by End Use Industry
5.1 Market Share Analysis by End Use Industry Segments
5.2 Consumer Products - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
5.3 Travel & Hospitality - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
5.4 Automotive - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
5.5 Healthcare - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
5.6 Real Estate - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
5.7 Transport & Logistics - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
5.8 Other - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
6 India Embedded Insurance Industry Market Size and Forecast by Type of Offering
6.1 Market Share Analysis by Type of Offering
6.2 Product Based Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
6.3 Service Based Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7 India Embedded Lending Industry Market Size and Forecast, 2020-2029
8 India Embedded Lending Industry Market Size and Forecast by Consumer Segment
8.1 Market Share Analysis by Consumer Segment
8.2 B2B Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
8.3 B2C Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
9 India Embedded Lending Industry Market Size and Forecast by Business to Business (B2B) Sectors
9.1 Market Share Analysis by B2B Sectors
9.2 Retail & Consumer Goods Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
9.3 IT & Software Services - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
9.4 Transport & Logistics - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
9.5 Manufacturing & Distribution - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
9.6 Real Estate - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
9.7 Other - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
10 India Embedded Lending Industry Market Size and Forecast by Business to Consumer (B2C) Sectors
10.1 Market Share Analysis by B2C Sectors
10.2 Retail & Consumer Goods Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
10.3 Home Improvement - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
10.4 Leisure & Entertainment - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
10.5 Healthcare & Wellness - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
10.6 Other - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
11 India Embedded Payment Industry Market Size and Forecast, 2020-2029
12 India Embedded Payment Industry Market Size and Forecast by Consumer Segment
12.1 Market Share Analysis by Consumer Segment
12.2 B2B Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
12.3 B2C Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13 India Embedded Payment Industry Market Size and Forecast by End Use Segment
13.1 Market Share Analysis by End Use Segment
13.2 Retail & Consumer Goods Lending - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13.3 Digital Products & Services - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13.4 Utility Bill Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13.5 Travel & Hospitality - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13.6 Leisure & Entertainment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13.7 Health & Wellness - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13.8 Office Supplies & Equipment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
13.9 Other - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
14 India Embedded Wealth Management Industry Market Size and Forecast, 2020-2029
15 Further Reading
15.1 About the Publisher
List of FiguresFigure 1: Methodology Framework
Figure 2: India Embedded Finance - Revenue (US$ Million), 2020-2029
Figure 3: India Embedded Finance Market Share Analysis by Key Sectors (%), 2020-2029
Figure 4: India Embedded Insurance - Revenue (US$ Million), 2020-2029
Figure 5: Market Share Analysis by Type of Insurance (%), 2020-2029
Figure 6: Life Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 7: Non-Life Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 8: Market Share Analysis by End Use Industry Segments, 2021 Vs. 2029
Figure 9: Consumer Products - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 10: Travel & Hospitality - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 11: Automotive - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 12: Healthcare - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 13: Real Estate - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 14: Transport & Logistics - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 15: Other - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 16: Market Share Analysis by Type of Offering (%), 2020-2029
Figure 17: Product Based Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 18: Service Based Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Figure 19: India Embedded Lending - Revenue (US$ Million), 2020-2029
Figure 20: Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 21: B2B Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 22: B2C Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 23: Market Share Analysis by B2B Sectors (%), 2021 Vs. 2029
Figure 24: Retail & Consumer Goods Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 25: IT & Software Services - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 26: Transport & Logistics - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 27: Manufacturing & Distribution - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 28: Real Estate - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 29: Other - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 30: Market Share Analysis by B2C Sectors (%), 2021 Vs. 2029
Figure 31: Retail & Consumer Goods Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 32: Home Improvement - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 33: Leisure & Entertainment - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 34: Healthcare & Wellness - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 35: Other - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Figure 36: India Embedded Payment - Revenue (US$ Million), 2020-2029
Figure 37: Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 38: B2B Payment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 39: B2C Payment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 40: Market Share Analysis by End Use Segment (%), 2021
Figure 41: Retail & Consumer Goods Lending - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 42: Digital Products & Services - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 43: Utility Bill Payment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 44: Travel & Hospitality - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 45: Leisure & Entertainment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 46: Health & Wellness - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 47: Office Supplies & Equipment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 48: Other - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 49: India Embedded Wealth Management - Revenue (US$ Million), 2020-2029
List of TablesTable 1: India Embedded Finance - Revenue (US$ Million), 2020-2029
Table 2: India Embedded Insurance - Revenue (US$ Million), 2020-2029
Table 3: Life Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 4: Non-Life Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 5: Consumer Products - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 6: Travel & Hospitality - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 7: Automotive - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
Table 8: Healthcare - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 9: Real Estate - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 10: Transport & Logistics - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 11: Other - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 12: Product Based Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 13: Service Based Insurance - Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 14: India Embedded Lending - Revenue (US$ Million), 2020-2029
Table 15: B2B Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 16: B2C Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 17: Retail & Consumer Goods Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 18: IT & Software Services - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 19: Transport & Logistics - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 20: Manufacturing & Distribution - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 21: Real Estate - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 22: Other - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 23: Retail & Consumer Goods Lending - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 24: Home Improvement - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 25: Leisure & Entertainment - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 26: Healthcare & Wellness - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 27: Other - Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 28: India Embedded Payment - Revenue (US$ Million), 2020-2029
Table 29: B2B Payment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 30: B2C Payment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 31: Retail & Consumer Goods Lending - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 32: Digital Products & Services - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 33: Utility Bill Payment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 34: Travel & Hospitality - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 35: Leisure & Entertainment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 36: Health & Wellness - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 37: Office Supplies & Equipment - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 38: Other - Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 39: India Embedded Wealth Management - Revenue (US$ Million), 2020-2029
Methodology
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