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Hard Seltzer Global Market Report 2022, By Type, Flavours, Packaging, Application

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    Report

  • 175 Pages
  • February 2022
  • Region: Global
  • The Business Research Company
  • ID: 5548338
Hard Seltzer Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global hard seltzer market.



This report focuses on hard seltzer market which is experiencing strong growth.

The report gives a guide to the hard seltzer market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the hard seltzer? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Hard Seltzer market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market.
  • It traces the market’s historic and forecast market growth by geography.
  • It places the market within the context of the wider hard seltzer market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the Covid 19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • It covers the growth trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies.
  • Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The hard seltzer market section of the report gives context.
  • It compares the hard seltzer market with other segments of the hard seltzer market by size and growth, historic and forecast.
  • It analyses GDP proportion, expenditure per capita, hard seltzer indicators comparison.

Scope


Markets Covered:
1) By Type: ABV More Than 5%; ABV Less Than 5%
2) By Flavours: Cherry; Grapefruit; Mango; Lime; Others
3) By Packaging: Cans; Glass; Others
4) By Application: Hypermarkets And Supermarkets; Convenience Stores; Others

Companies Mentioned: Anheuser-Busch InBev; Barefoot Cellars; Blue Marble; Boathouse Beverage Co.; Future Proof Brands LLC

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Frequently Asked Questions about the Global Hard Seltzer Market

What is the estimated value of the Global Hard Seltzer Market?

The Global Hard Seltzer Market was estimated to be valued at $12.35 billion in 2022.

What is the growth rate of the Global Hard Seltzer Market?

The growth rate of the Global Hard Seltzer Market is 17.4%, with an estimated value of $23.45 billion by 2026.

What is the forecasted size of the Global Hard Seltzer Market?

The Global Hard Seltzer Market is estimated to be worth $23.45 billion by 2026.

Who are the key companies in the Global Hard Seltzer Market?

Key companies in the Global Hard Seltzer Market include Anheuser, Busch InBev, Barefoot Cellars, Blue Marble, Boathouse Beverage Co., Future Proof Brands LLC, Cutwater Spirits, High Noon Spirits Company and Lift Bridge Brewing Co..

Table of Contents

1. Executive Summary2. Hard Seltzer Market Characteristics3. Hard Seltzer Market Trends And Strategies4. Impact Of COVID-19 On Hard Seltzer
5. Hard Seltzer Market Size And Growth
5.1. Global Hard Seltzer Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Hard Seltzer Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Hard Seltzer Market Segmentation
6.1. Global Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • ABV More Than 5%
  • ABV Less Than 5%
6.2. Global Hard Seltzer Market, Segmentation By Flavours, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Cherry
  • Grapefruit
  • Mango
  • Lime
  • Others
6.3. Global Hard Seltzer Market, Segmentation By Packaging, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Cans
  • Glass
  • Others
6.4. Global Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Hypermarkets And Supermarkets
  • Convenience Stores
  • Others

7. Hard Seltzer Market Regional And Country Analysis
7.1. Global Hard Seltzer Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Hard Seltzer Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Hard Seltzer Market
8.1. Asia-Pacific Hard Seltzer Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Hard Seltzer Market
9.1. China Hard Seltzer Market Overview
9.2. China Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Hard Seltzer Market
10.1. India Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Hard Seltzer Market
11.1. Japan Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Hard Seltzer Market
12.1. Australia Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Hard Seltzer Market
13.1. Indonesia Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Hard Seltzer Market
14.1. South Korea Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Hard Seltzer Market
15.1. Western Europe Hard Seltzer Market Overview
15.2. Western Europe Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Hard Seltzer Market
16.1. UK Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Hard Seltzer Market
17.1. Germany Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Hard Seltzer Market
18.4. France Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.5. France Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Hard Seltzer Market
19.1. Eastern Europe Hard Seltzer Market Overview
19.2. Eastern Europe Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Hard Seltzer Market
20.1. Russia Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Hard Seltzer Market
21.1. North America Hard Seltzer Market Overview
21.2. North America Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Hard Seltzer Market
22.1. USA Hard Seltzer Market Overview
22.2. USA Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Hard Seltzer Market
23.1. South America Hard Seltzer Market Overview
23.2. South America Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Hard Seltzer Market
24.1. Brazil Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Hard Seltzer Market
25.1. Middle East Hard Seltzer Market Overview
25.2. Middle East Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Hard Seltzer Market
26.1. Africa Hard Seltzer Market Overview
26.2. Africa Hard Seltzer Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Hard Seltzer Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Hard Seltzer Market Competitive Landscape And Company Profiles
27.1. Hard Seltzer Market Competitive Landscape
27.2. Hard Seltzer Market Company Profiles
27.2.1. Anheuser-Busch InBev
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Barefoot Cellars
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Blue Marble
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Boathouse Beverage Co.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Future Proof Brands LLC
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Hard Seltzer Market29. Hard Seltzer Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About The Publisher
30.5. Copyright And Disclaimer

Executive Summary

Major players in the hard seltzer market are Anheuser-Busch InBev, Barefoot Cellars, Blue Marble, Boathouse Beverage Co., Future Proof Brands LLC, Cutwater Spirits, High Noon Spirits Company, Kona Brewing Co., Lift Bridge Brewing Co., Smirnoff, Nauti Seltzer, White Claw, NÜTRL, Vizzy Hard Selter, Boston Beer Company and Mother Earth Brewing Company.

The global hard seltzer market is expected to grow from $10.50 billion in 2021 to $12.35 billion in 2022 at a compound annual growth rate (CAGR) of 17.6%. The change in growth trend is mainly due to the companies stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2020. The market is expected to reach $23.45 billion in 2026 at a CAGR of 17.4%.

The hard seltzer market consists of sales of hard seltzer beverages by entities (organizations, sole traders, and partnerships) that is a type of highball drink containing seltzer, alcohol, and often fruit flavorings. Hard seltzer is an alcoholic beverage created from fermented grapes that are considered a better alternative to soda because it is gluten-free, low in calories, low in alcohol, and low in sugar. Hard seltzers are also named alcoholic seltzer, hard sparkling water, and spiked seltzer.

The main types of hard seltzer are ABV more than 5% and ABV less than 5%. Hard seltzers such as Barefoot uses ABV content of less than 5% that has several flavors such as peach and nectarine, cherry and cranberry, pineapple and passion fruit, strawberry, and guava, watermelon, and lime. The different flavors include cherry, grapefruit, mango, lime, others and are packed in various modes such as cans, glass, others. It is available in hypermarkets and supermarkets, convenience stores, others.

North was the largest region in the hard seltzer market in 2021. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The rising consumer preference for carbonated beverages with reduced alcoholic content is expected to propel the growth of the hard seltzer market going forward. Carbonated beverages are drinks that include carbon dioxide dissolved in water, resulting in fizzing and bubbling. Carbonated water is mixed with alcohol and fruit flavors to make hard seltzer. For instance, according to PepsiCo, a US-based carbonated beverages company, India's annual per-capita bottle consumption in beverages increased by 84 bottles in 2021. In India, carbonated drinks account for 51% of PepsiCo's total sales. Therefore, the rising consumer preference for carbonated beverages drives the growth of the hard seltzer market.

Rising investment by market players in their R&D to launch innovative products is a key trend gaining popularity in the hard seltzer market. Major companies in the hard seltzer sector are focusing on R&D investments to develop new products with distinctive qualities and enhance their position. For Instance, in 2021, Anheuser-Busch, a US-based brewing company has announced that it will invest more than $1 billion in hard seltzer plants in the United States during the next two years. Furthermore, brewing giant Molson Coors Beverage Company is expected to invest $100 million by early 2022 to boost the production of spirit and malt-based hard seltzers.

In March 2021, Diageo, a UK-based alcohol beverage company acquired Far West Spirits LLC for an undisclosed amount. The company expects to build and expand its portfolio in the hard seltzer industry as a result of this acquisition. Far West Spirits LLC is a US-based company that produces hard seltzer beverages.

The countries covered in the hard seltzer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Anheuser-Busch InBev
  • Barefoot Cellars
  • Blue Marble
  • Boathouse Beverage Co.
  • Future Proof Brands LLC
  • Cutwater Spirits
  • High Noon Spirits Company
  • Kona Brewing Co.
  • Lift Bridge Brewing Co.
  • Smirnoff
  • Nauti Seltzer
  • White Claw
  • NÜTRL
  • Vizzy Hard Selter
  • Boston Beer Company
  • Mother Earth Brewing Company

Methodology

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