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North America Seasonings and Spices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 115 Pages
  • August 2022
  • Region: North America
  • Mordor Intelligence
  • ID: 5552572
The North American seasonings and spices market is projected to register a CAGR of 4.65% during the forecast period (2022-2027).

The North American seasoning and spice market has been affected by preventive measures imposed by the local government of varied nations. It led to the closure of trades or transportation in the international or local market. For instance, the United States is the largest importer, and it faced logistics and sourcing issues of spices, such as pepper. Moreover, due to COVID-19 pandemic, consumers are not dining away from home as much anymore. However, the consumers seek bold flavors and spices reminiscent of the restaurant quality food-at-home consumption.

The demand from consumers for high-quality healthy food ingredients, along with the increased preference for trying out new flavors in the foodservice sector and processed food products, is supporting the overall spices and seasonings market’s growth in North America, leading to an upward trend, hence driving the market growth during the forecast period. ​

Stringent food regulations and the spices adulteration act are likely to hinder the growth of the economy. Introduction of blended spices has witnessed demand from various strata of the population, as blended spices are convenient across various applications, such as savory snacks and ready meals, amongst others.

Key Market Trends

Increased Demand of Spices Blends In Food Industry

Blended spices have witnessed a huge demand from various strata of the population in the region, as blended spices are convenient across various applications, such as savory snacks and ready meals. among others. Further, withtheir complex flavour layers, the spice blends of North American countries. Recently, there has been a lot of interest in blends containing the Middle Eastern Mediterranean spices in the North American cuisines, such as a mix of turmeric, coriander, and warm brown spices. Greater mainstream acceptance of seasonings, like North Africa's harissa and Ethiopia's berbere, have paved way for the emerging demand of the spice blend, which is highlighted in McCormick's 2020 Flavour Forecast report. It is a blend of crushed ground peanuts and spices, like ginger, cayenne, garlic, and onion which have gained popularity among the American population in the recent years. Moreover, due to the COVID-19 pandemic, consumers are not dining away from home as much any more. However, the consumers seek bold flavors and spices reminiscent of the restaurant-quality food-at-home consumption. As a result, the companies are increasingly innovating in the spice blend category to capture the rising consumer demand. Various studies have depicted that 50% of the United States consumers seek to try new, exciting flavours. This is indirectly supported by the rising demand for an ethnic cuisine food offering that includes different gravies and sauces, hence driving the demand for spice blends across the region.

United States Dominates the Market

North Americans are becoming increasingly aware of health, resulting in a shift in their attitude toward natural products, due to a powerful 'green wave' - a strong driving force for the herbs market, like basil, oregano, and parsley. California and Florida, with their favourable weather conditions, remain leading regions for domestically-produced fresh herbs. Hawaii and New Jersey are important second-tier sources of domestically-produced herbs, although buyers' demand for reliable year-round supplies limits the ability of Northern regions to compete in the market. In North America, fresh herbs are primarily marketed through wholesale channels, whereas smaller volumes are sold directly to consumers through farmer's markets.

Competitive Landscape

The North American seasonings and spices market is dominated by players like McCromick, Kerry Group, Sensient Natural Ingredients, Döhler Gmbh and others. The strong distribution networks and acquisition of distribution companies are major strategies used by players to expand their retail presence. McCormick’ has a highly optimized supply chain with a separate unit formulated specially for the keeping the supply chain in place and intact. Global diversity and inclusion remain a core value for and strategic business priority of McCormick. The major players have been focusing on expanding their production facilities to gain a competitive edge. They also have been focussing on innovating new products to expand their product portfolios and consolidate their position in the market.

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Table of Contents

1.1 Market Definition and Study Assumptions
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 Product Type
5.1.1 Salt And Salt Substitutes
5.1.2 Herbs & Seasonings Thyme Basil Oregano Parsley Other Herbs & Seasonings
5.1.3 Spices Pepper Cardamom Cinnamon Clove Nutmeg Turmeric Other Spices
5.2 Application
5.2.1 Bakery and Confectionery
5.2.2 Soup, Noodles, and Pasta
5.2.3 Meat and Seafood
5.2.4 Sauces, Salads, and Dressing
5.2.5 Savory Snacks
5.2.6 Other Applications
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6.1 Most Adopted Strategies
6.2 Market Positioning Analysis
6.3 Company Profiles
6.3.1 McCormick & Company Incorporated
6.3.2 Olam International?
6.3.3 Kerry Group PLC?
6.3.4 Döhler GmbH
6.3.5 All Seasonings Ingredients Inc.
6.3.6 Ajinomoto Co. Inc.
6.3.7 Cargill Incorporated?
6.3.8 Associated British Foods PLC ?
6.3.9 Horton Spice Mills Limited (Canada)
6.3.10 Newly Weds Foods Inc.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • McCormick & Company Incorporated
  • Olam International​
  • Kerry Group PLC​
  • Döhler GmbH
  • All Seasonings Ingredients Inc.
  • Ajinomoto Co. Inc.
  • Cargill Incorporated​
  • Associated British Foods PLC ​
  • Horton Spice Mills Limited (Canada)
  • Newly Weds Foods Inc.