Household Care and Laundry Packaging Trends and Future Course

Household Care and Laundry Packaging Trends and Future Course explores new packaging formats and value-added features in the household care and laundry categories, using examples from the anaylst's Pack-Track innovation tool.

With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. Functionality is one of them and has always been important in the sector, since consumers value hassle-free dispensing methods, easy to hold packs or pre-measured solutions that can be applied quickly without too much thinking. However, increasing environmental pressures mean that consideration must also be given to the sustainability of packaging and consumers now expect manufacturers to act responsibly and be proactive in reducing unnecessary packaging. We have used the anaylst's Pack-Track packaging innovation tool to identify new packaging developments within the categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within the anaylst's TrendSights framework.

Your key questions answered:

• What drives packaging innovations in household care and laundry?
• What notable new formats and value-added features have been introduced in the household care and laundry categories in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can household care manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• Manufacturers respond to the demand for eco-friendly solutions that is voiced by more and more consumers, by switching to more sustainable materials.
• The use of plastics is sometimes necessary because it can't be eliminated easily. In this case some manufacturers use material that comes from recycled components.
• In addition to that, convenience is still valued and enhanced functionality through packs that allow easy usage in the home is still important.

Reasons to Buy

• Use the anaylst's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.