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Tub with On-Board Storage Space - Packaging Innovations

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  • 14 Pages
  • December 2021
  • Region: Global
  • GlobalData
  • ID: 5553564
"Tub with On-Board Storage Space - Packaging Innovations" uses the anaylst's Pack-Track packaging innovation tool to take a closer look at a pack format used in Germany by Delta Pronatura Dr.Krauss & Dr.Beckmann for Bullrich Salz-Magentabletten antacid tablets, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the anaylst's Pack-Track packaging innovation tool and takes a closer look at an injection molded plastics tub that features space for on-board storage of a mini-pack for on-the-go use, and considers how the format could potentially cross over into other categories.


  • Discusses key features and packaging benefits of the Bullrich pack format.
  • Examines how this pack format taps into consumer trends within the anaylst's TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to Buy

  • Use the anaylst's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Table of Contents

  • What is Seize+Adapt?
  • The packaging innovation: convenience
  • How does the innovation align to TrendSights?
  • Wider opportunities for a tub with on-board storage space
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Delta Pronatura Dr.Krauss & Dr.Beckmann