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Consumer Mega-Trends and their Importance? - Consumer Survey Insights

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    Report

  • 15 Pages
  • November 2021
  • Region: Global
  • GlobalData
  • ID: 5553567
Health & Wellness is one of the eight mega-trends that the anaylst covers as part of our TrendSights series of consumer insight studies. This analysis covers the evolving notion of "wellness," and consumers’ growing inclination to incorporate a broad range of considerations beyond explicit individual benefits, when assessing a product’s health credentials.

In times of uncertainty such as a global pandemic, consumers are increasingly demanding tips on health and wellbeing from brands, as they look for reassurance and aim to build trust.

Scope

  • Central and South American consumers are driven by health concerns more than their global counterparts.
  • COVID-19 impact remains a key concern.
  • Consumers look for tips on personal health and wellbeing from brands.

Reasons to Buy

  • Recognize what has driven the evolution of consumer attitudes so far, and why brands must incorporate socially responsible methods and production.
  • Identify where the market is going and how consumers react in different categories.
  • Access valuable strategic take-outs to assist future decision-making and product development.

Table of Contents

1. Consumer Survey Insights: Mega-Trends and Their Importance
  • Introduction
  • Mega-trends and their importance
  • Take-outs

2. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Love
  • Beauty and Planet
  • P&G
  • Seoul Milk