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Beer in the US

  • ID: 555599
  • Report
  • May 2021
  • Region: United States
  • 35 Pages
  • Euromonitor International
Domestic light beers such as Bud Light, Miller Lite and Coors Light account for the biggest shares of beer sales in the US. The large size of the domestic light beers category also means that it has seen stagnant growth due to maturity, especially with the competition from RTDs and imported beers. However, light beers have experienced a considerable boost in the off-trade during the pandemic. As consumer shopping habits changed, many opted to stick to the basics with alcohol.

The publisher's Beer in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
BEER IN THE US

KEY DATA FINDINGS

2020 IMPACT
  • Domestic light beers see an uptick in the off-trade
  • Non-alcoholic beer sees strong growth as health and wellness trends reach beer
  • Crown Imports remains the best-performing large producer
RECOVERY AND OPPORTUNITIES
  • On-trade to see beginnings of recovery
  • Craft beer faces uphill battle in post-pandemic recovery
  • Competition from hard seltzers mounts
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2020
  • Table 1 Number of Breweries 2014-2020
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2015-2020
  • Table 3 Sales of Beer by Category: Total Value 2015-2020
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 10 Sales of Beer by Craft vs Standard 2015-2020
  • Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
  • Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
ALCOHOLIC DRINKS IN THE US

EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 18 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
  • Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER

SOURCES
  • Summary 3 Research Sources
Note: Product cover images may vary from those shown
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