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Coffee in Indonesia

  • ID: 555613
  • Report
  • Region: Indonesia
  • 17 pages
  • Euromonitor International
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There was an overall trend of slower growth in most beverages in Indonesia as a result of weakening consumer purchasing power, and coffee was no exception. Declining growth rates are expected throughout the forecast period, although a presidential election is scheduled for 2019. Coffee may return to stronger growth if the results of the presidential election are in line with the expectations of coffee companies, which would lead Indonesia's economy in a more positive direction.

The Coffee in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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COFFEE IN INDONESIA

List of Contents and Tables
Headlines
Prospects
Retail Value Growth Slows in 2018
Strong Potential for Instant Coffee Mixes
On-trade Sales Continue To Grow
Competitive Landscape
Santos Jaya Abadi Leads Coffee in 2018
the Leader Is Weaker in Traditional Grocery Retailers
Java Prima Abadi Continues Its Positive Growth in 2018
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 7 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 8 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023
Executive Summary
Hot Drinks Records Growth in 2018 Despite the Ongoing Downward Trend
Lower/middle-income Segments Return To Traditional Retail Outlets
Strong Domestic Production of Coffee and Tea
Santos Jaya Abadi Maintains Its Lead
Slower Retail Volume Growth Expected
Market Data
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Sources
Summary 1 Research Sources
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Executive Summary:

Trends:

Coffee experienced a flurry of new product development towards the end of the review period. Were it not for this, it is unlikely that this highly mature category would have performed as well as it did in 2015. The category witnessed the launch of new variants of a number of well-established brands in 2015, including Indocafe White, Kapal Api Morning Blend and Torabika Creamy Latte. Such launches helped to sustain the positive development of coffee as a whole.

Competitive Landscape:

Nestlé remained the leading player in coffee in retail value sales terms in 2015 with an overall share of 32%. This was mainly due to its commanding lead in instant coffee, where it claimed a retail value share of 68%. Throughout the review period, the company provided consistently strong mass media advertising support for its Nescafé brand. Advertisements for the brand featured teenagers and were clearly targeted at a younger audience. Similarly, in 2015 the company ran the “Nescafé Musik Asik 2015” promotional campaign, which included the creation of a digital application that enabled emerging Indonesian bands to upload their music videos. All of this helped to strengthen awareness of the Nescafé brand among younger consumers, and contributed to an impressive gain of five percentage points in Nestlé’s overall retail value share within coffee in 2015.

Prospects:

It is expected that instant coffee and convenient fresh ground coffee “mixes” will continue to gain popularity among younger Indonesians over the forecast period. Accordingly, companies are likely to introduce more of these kinds of products towards 2020 in an effort to expand their consumer bases and bolster revenues. Mocha mixes are expected to prove an increasingly popular choice in fresh ground coffee, though this category is also likely to witness the launch of other flavour variants, including vanilla mixes. All of this should help to sustain the positive development of coffee as a whole, with retail volume sales and retail value sales at constant 2015 prices projected to grow at CAGRs of 4% and 7%, respectively.
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