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Deodorants in the Philippines

  • ID: 555627
  • Report
  • Region: Philippines
  • 17 pages
  • Euromonitor International
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Although deodorants have long been widely available across the Philippines, their penetration has been weaker among lower-income groups. However, with the availability of smaller pack sizes and more affordable prices, deodorants are becoming more accessible to these consumers. Furthermore, the country’s strong economy is lifting ever increasing numbers of consumers out of poverty while also supporting an increase in the number of mid-income consumers, which is also boosting sales.

The author's Deodorants in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in the Philippines

List of Contents and Tables
Headlines
Prospects
Manufacturers Look To Make Products More Accessible
Consumers Willing To Pay the Price for Added Value
Targeted Marketing Remains Key in Congested Market
Competitive Landscape
Axe and Rexona Help Unilever Reach A Wide Audience
Avon Retains Strong Position Thanks To Wide Choice and Strong Distribution Network
Ever Growing Choice of Products As Market Shows Strong Potential
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
A Strong and Developing Economy Helping To Drive Demand for Beauty and Personal Care
Social Media Helping To Build Interest and Excitement in Beauty and Personal Care
Local Players Use Online Sales To Eat Away at the Dominance of the Global Giants
Plenty of Activity in An Evolving Beauty and Personal Care Market
A Bright Future on the Horizon for Beauty and Personal Care in the Philippines
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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