Search Engine Optimization Services Global Market Report 2024

The search engine optimization services market size has grown rapidly in recent years. It will grow from $75.13 billion in 2023 to $88.91 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The expansion observed in the historical period can be credited to the increase in digital media consumption, the surge in smartphone and internet service penetration, the empowerment of older generations in the digital realm, and supportive government initiatives.

The search engine optimization services market size is expected to see rapid growth in the next few years. It will grow to $170 billion in 2028 at a compound annual growth rate (CAGR) of 17.6%. The anticipated expansion in the upcoming period can be associated with the rise in digital advertising revenues, the advent of affordable internet services in developing nations, the increase in the digital native population, and the upsurge in social media usage. Notable trends in the forecast period encompass rich snippets, emphasis on visual content, optimization of video content, mobile optimization, page experience signals, voice search, thorough keyword research, and the utilization of featured snippets.

The increasing penetration of mobile, tablet, and other electronic devices, along with the growing consumption of data, is set to propel the market for web content, search portals, and social media. The rising sales of electronics contribute to a larger population owning internet-accessible devices and increased access to digital platforms. For instance, in the US, the average time spent on the internet per person increased to 282 minutes per day in 2021, creating opportunities for companies to generate more revenue per user. This heightened internet usage is expected to drive the market for search engine optimization services.

The expansion of the e-commerce sector is anticipated to be a significant driver for the growth of the search engine optimization services market in the foreseeable future. E-commerce involves the buying and selling of products and services through electronic networks, primarily the Internet. It encompasses the exchange of data or funds to complete transactions. Search engine optimization services play a crucial role in helping online retailers attract organic traffic to their websites, enhance user experience, increase conversion rates, and gain a competitive advantage. Optimizing websites for search engines enables e-commerce businesses to attract more customers and boost revenue. For example, in the second quarter of 2023, retail e-commerce sales, adjusted for seasonal fluctuations but not pricing adjustments, amounted to $277.6 billion, marking a 2.1% (0.9%) increase over the first quarter of 2023, according to the U.S. Census Bureau. Hence, the growth of the e-commerce sector is a driving force behind the search engine optimization services market.


There is significant competition for search traffic among major players such as Google, Yahoo, and Bing. Strategic partnerships play a crucial role, contributing a substantial share to the revenues of these major competitors. For example, Apple utilizes Google as its default search engine, contributing as much as $8.8 billion to Google's annual revenues, and Yahoo has switched to Microsoft Bing.

In February 2023, Conductor Founders Inc., a US-based company providing search engine optimization services, acquired Searchmetrics Inc. for an undisclosed amount. This acquisition enables Conductor to respond positively to all inquiries while delivering additional services to consumers promptly. The acquisition is set to enhance the quality of global assistance by providing access to expanded support staff in 10+ languages through the new Berlin location. Customers will enjoy the added resources from Conductor, along with continuous access to the existing support teams. Searchmetrics Inc. is a US-based company specializing in search engine optimization services.


Major companies operating in the search engine optimization services market report are WEBFX, The SEO Works Limited, Moz, Inc., WordStream, SEOimage.com, Searchmetrics, SEMrush (US), Boostability, Adlift, Straight North, SocialSEO, Webguru Tokyo, Sherlock Communications, Spiralytics Agency, SEoplus, SEO Cupcake, Info Cubic, SEO Works, SEOValley, Gustin Quon, Onely, Flatstack, Ignite Visibility, SEO Valley, KeyScouts, Professional SEO company TrustCorp, VJG Interactive, Page traffic, Genie Crawl, SAG ipl, Develop Software, Comrade Web, Goomark, Danco Vision, SEO Discovery, Inc., SmartSites, InsightWhale, DDB Group, Amplifica, JML Network, Digital Marketing Agency, Punto Rojo, NNC Services, Webbing, Conklin Media, GMA, PageTraffic, Local SEO Search, AppCraft, Pearl Lemon, Delante, Lounge Lizard, Xivic, SEO.in, Traffic, Tom Vega Marketing, marketingagency.io, Criação de Sites Profissionais AlanPereira.com, Strategiczni.pl, Indazo, Blue Fountain Media, R1SEO, MiroMind, BlueMagnet, iCONQUER, Mago SEO, Sparro, WEBITMD, SEO Shifu, Websense, Maudy SEO Consultant, Curacautin - SEO and Mkt Digital, TechMagnate, Indexsy, BlueHat Marketing, SEO Agency, Mobupps, The Status Bureau, Biziil Inbound Marketing, Hangzhou SEO Network Technology, Custard Online Marketing, Netconcepts, Nimax, SEOTonic, DAC Media, Digital Next, Web Design Korea, Newpath Web, Cartoozo, Indigoextra Ltd., BeOnTop, SEO Fernando, Wisdek, Bruce Clay, Angora Media, LSEO, One Egg Digital, Brain Space, Zarief.

Asia-Pacific was the largest region in the search engine optimization services market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the search engine optimization services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the search engine optimization services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The search engine optimization services market includes revenues earned by entities by offering services such as advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


Search Engine Optimization services primarily come in two types agency SEO services and freelancer SEO services. An SEO agency is a dedicated business specializing in search engine optimization, aiding companies in enhancing their online visibility. These services cater to a range of organizations, including small and medium enterprises (SMEs) and large enterprises, across diverse sectors such as professional services, IT services, e-commerce, hospitality, recreation, real estate, and others.

The search engine optimization services market research report is one of a series of new reports that provides search engine optimization services market statistics, including search engine optimization services industry global market size, regional shares, competitors with a search engine optimization services market share, detailed search engine optimization services market segments, market trends and opportunities, and any further data you may need to thrive in the search engine optimization services industry. This search engine optimization services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.