Search Engine Optimization Services Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global search engine optimization services market as it emerges from the Covid 19 shut down.
Where is the largest and fastest growing market for the search engine optimization services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Search Engine Optimization Services market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider search engine optimization services market, and compares it with other markets.
Markets Covered:
1) By Type: Agencies SEO Services; Freelancer SEO Services
2) By Organisation: Small and Medium Enterprises (SMES); Large Enterprises
3) By End-User Industry: Professional Services; IT Services; Ecommerce; Hospitality; Recreation; Real Estate; Others
Companies Mentioned: Axel Springer SE; Google; Bing; Baidu; Ask; Yahoo
Metrics Covered: Number of Enterprises; Number of Employees
Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, search engine optimization services indicators comparison.
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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Description:
Where is the largest and fastest growing market for the search engine optimization services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Search Engine Optimization Services market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider search engine optimization services market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the Covid 19 virus and forecasting its recovery.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
- The search engine optimization services market section of the report gives context. It compares the search engine optimization services market with other segments of the web content, search portals and social media market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, search engine optimization services indicators comparison.
Scope
Markets Covered:
1) By Type: Agencies SEO Services; Freelancer SEO Services
2) By Organisation: Small and Medium Enterprises (SMES); Large Enterprises
3) By End-User Industry: Professional Services; IT Services; Ecommerce; Hospitality; Recreation; Real Estate; Others
Companies Mentioned: Axel Springer SE; Google; Bing; Baidu; Ask; Yahoo
Metrics Covered: Number of Enterprises; Number of Employees
Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, search engine optimization services indicators comparison.
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
This product will be delivered within 1-3 business days.
Frequently Asked Questions about the Global Search Engine Optimization Services Market
What is the estimated value of the Global Search Engine Optimization Services Market?
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Who are the key companies in the Global Search Engine Optimization Services Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 300 |
| Published | March 2022 |
| Forecast Period | 2022 - 2026 |
| Estimated Market Value ( USD | $ 63.19 billion |
| Forecasted Market Value ( USD | $ 134.26 billion |
| Compound Annual Growth Rate | 20.7% |
| Regions Covered | Global |
Table of Contents
1. Executive Summary2. Report Structure7. Search Engine Optimization Services Market Trends And Strategies8. Impact Of COVID-19 On Search Engine Optimization Services21. Key Mergers And Acquisitions In The Search Engine Optimization Services Market25. Copyright And Disclaimer
3. Search Engine Optimization Services Market Characteristics
4. Search Engine Optimization Services Market Product Analysis
5. Search Engine Optimization Services Market Supply Chain
6. Search Engine Optimization Services Market Customer Information
9. Search Engine Optimization Services Market Size And Growth
10. Search Engine Optimization Services Market Regional Analysis
11. Search Engine Optimization Services Market Segmentation
12. Search Engine Optimization Services Market Metrics
13. Asia-Pacific Search Engine Optimization Services Market
14. Western Europe Search Engine Optimization Services Market
15. Eastern Europe Search Engine Optimization Services Market
16. North America Search Engine Optimization Services Market
17. South America Search Engine Optimization Services Market
18. Middle East Search Engine Optimization Services Market
19. Africa Search Engine Optimization Services Market
20. Search Engine Optimization Services Market Competitive Landscape
22. Market Background: Web Content, Search Portals And Social Media Market
23. Recommendations
24. Appendix
Executive Summary
Major companies in the search engine optimization services market include Axel Springer SE, Google, Bing, Baidu, Ask and Yahoo.The global search engine optimization services market is expected to grow from $51.74 billion in 2021 to $63.19 billion in 2022 at a compound annual growth rate (CAGR) of 22.1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $134.26 billion in 2026 at a CAGR of 20.7%.
The search engine optimization services market consists of the revenues generated from sales of SEO advisory services by entities (organizations, sole traders, or partnerships) that provide advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results.
The main types of search engine optimization services are agency SEO services and freelancer SEO services. An SEO agency is a business that specializes in search engine optimization. It benefits companies by increasing their web visibility. The different organizations include small and medium enterprises (SMEs), large enterprises and are used by various sectors such as professional services, IT services, e-commerce, hospitality, recreation, real estate, others.
Asia Pacific was the largest region in the search engine optimization services market in 2021. Africa is expected to be the fastest growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, and social media market. Rising sales of electronics lead to an increased number of people that own internet-accessible devices and increasing access to digital platforms. For example, the average time spent on the internet by each person in the US is increased to 282 minutes per day in 2021, giving companies the opportunity to generate more revenue per user. This rising average internet use is expected to drive the search engine optimization services market.
Government regulations may restrain the search engine optimization market’s growth. For instance, the concept of net neutrality means internet service providers (ISPs) cannot block content based on its source or destination discriminate against certain applications (such as BitTorrent), or impose special access fees that would make it harder for small websites to reach their users. Regulations such as net neutrality arguably stop the market from acting freely and give preferential treatment to websites that pay internet service providers.
The competition for search traffic is significant amongst major players like Google, Yahoo, and Bing. Strategic partnerships are seen amongst the major competitors, contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8.8 billion to the annual revenues of Google, and Yahoo switched to Microsoft Bing.
The countries covered in the social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam.
Companies Mentioned
A selection of companies mentioned in this report includes:
- Axel Springer SE
- Bing
- Baidu
- Ask
- Yahoo.
Methodology
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