Film and Video Global Market Report 2024

The film and video market size has grown strongly in recent years. It will grow from $285.62 billion in 2023 to $304.17 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%. The expansion in the historical period can be ascribed to a rise in the count of television channels, escalating internet penetration, a surge in TME (Technology, Media, and Entertainment) mergers, an upswing in the global population, swift urbanization, and robust economic growth in emerging markets.

The film and video market size is expected to see strong growth in the next few years. It will grow to $390.76 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The anticipated expansion in the forecast period can be credited to an increasing demand for video content, a surge in the utilization of social media platforms, digitization, and a rise in mobile video viewing. Prominent trends expected in the forecast period encompass the assistance of autonomous drones in film and video production, 3D previsualization, the utilization of motion capture technology, virtual production, the adoption of 4K technology, and the prevalence of streaming and on-demand platforms.

The prevalence of mobile video viewing has experienced a notable increase in recent years, and this trend is expected to persist and expand further throughout the forecast period. The primary driving forces behind this surge include the growing internet penetration and the increased use of smartphones. As an illustration, according to Marketsplash, a US-based company specializing in digital marketing, design, and online publication services, an estimated 3 billion online users, on average, viewed or watched video content monthly by 2022, with mobile devices contributing to a remarkable 90% of all video views. Consequently, the substantial rise in mobile video consumption is anticipated to be a key driver for the film and video market in the forecast period.

The growth of the film industry is poised to contribute to the expansion of the film and video market in the upcoming years. The film industry, encompassing various technical and commercial entities involved in filmmaking, includes film production firms, movie studios, cinematography, animation, scripting, and pre-production. Film and video play crucial roles in different phases of film production, including production, pre-production, post-production, distribution, and education. As an example, based on data from the Australian Bureau of Statistics in June 2022, the total income of film and video production enterprises witnessed a substantial increase of 98.7% (amounting to $2,272.8 million), reaching $4,575.3 million in 2021–22. Hence, the burgeoning film industry is a significant driver for the film and video market.


Autonomous drones are gaining popularity among both mainstream and indie film and video makers due to their ability to enhance the film viewing experience. These drones are cost-effective, lightweight, and mitigate the risks associated with traditional equipment such as cranes and cable cams during filmmaking. Equipped with multiple rotors, built-in high-resolution cameras, and sophisticated algorithms for capturing videos and images, autonomous drones offer a 360-degree experiential recording experience with minimal human intervention. They are particularly valuable for capturing aerial shots, providing footage and images without the need for a cameraman on an actual helicopter. Key companies offering autonomous drones include DJI, Parrot, Yuneec, Kespry, Insitu, and EHANG.

Major companies in the film and video market are directing their efforts toward innovative products such as pro camera platforms to better cater to the demands of their existing consumer base. A professional camera platform refers to a system that provides users with professional-grade camera features and functionalities, including manual control, RAW capture, and advanced video recording capabilities, among other features. These platforms are available on various devices, including mobile devices, DSLRs, and mirrorless cameras. For example, in March 2023, SZ DJI Technology Co., Ltd., a China-based technological firm specializing in commercial unmanned aerial vehicles for aerial photography and videography, unveiled the Ronin 4D Flex. The Ronin 4D Flex presents a novel approach to utilizing the Ronin 4D premium cinema camera platform, allowing operators to detach the Zenmuse X9 gimbal camera from the main body. This design reduces handheld weight and size, providing greater flexibility in camera movement. Additionally, DJI introduced its first cinema-grade zoom lens, the DL PZ 17-28mm T3.0 Lens, ensuring 100% native focus and range for an unparalleled level of picture quality within the Ronin 4D system.


Major companies operating in the film and video market report are The Walt Disney Company, WARNER BROS. DISCOVERY, Inc., Comcast Corporation, Paramount Global, Vivendi SA, Sony Corporation, Financière de l’Odet, ITV PLC, Lions Gate Entertainment, FUJI MEDIA HOLDINGS Inc., CCCFilms, Nice Films, Luminary Visuals, Redgate Rentals China, Teneighty Productions Limited, BrickLayer Productions, Shanghai Film Group, Changchun Film Group, Huaxia Film Distribution Company Ltd., DMG Entertainment, Bona Film Group, Huayi Brothers Media Group, Yash Raj Films, UTV Motion Pictures limited, Eros International, Dharma Productions, Red Chilies Entertainment, Vinod Chopra Productions private limited, Rajshri Productions, Balaji Motion Pictures, Mozmene, Gaofeng Creative, SomniumFilm, BluBlu Studios, iFiLM France, Renata Pepper, Froggie Production, SHOTZ PRODUCTION, Watchmen Production, Television Interactive Network Agency, ROCC Film Berlin, Aardman Animation, Baby Cow Productions, Ninjapromo, Magneto Films, Bohemian Pictures, Barrandov Studio, Starlite Pictures, Andy Fiord Production, Saint Petersburg Production Team, Family Film Romania, Mbrella Films, Insight Film Studios, Blueprint Entertainment, Muse Entertainment, Maple Pictures, Alliance Films, Seville Pictures, TVA Films, Columbia Pictures, Universal Pictures, 20th Century Fox, Amblin Partners, STX Entertainment, DreamWorks Pictures, Metro-Goldwyn Mayer(MGM), ViacomCBS, Digital FX, Beel Films, Story Productions, 80 Days Films Argentina, 7 Seas Production, Five Corners Film & Video LLC, Vandalo, Altana Films, Jacaranda Films, Doleep Studios, TheCompanyFilms, Zaini Media, Film District Dubai, Four Quadrant Films, Nice Software Solutions Pvt Ltd., Street Inc., AFLAM Productions, Play Media Productions, ALMONTAGE, Miraj Media, The Idea Factory Films, Insight Studios, Silver Grey Picture and Sound, Dunia Production, Silvergreen Productions, Team Trust Productions, Crow Productions, Hive Studio, Beverly Boy Productions, MASR media production, Birthmark Films, Rock Media Production, Icon Studio, Kennysoft Studios, Eaxum, Film Factory, Mixit Creative Media, Astral Studios, Six Degrees Productions, Agent Orange Design, MAGNETIC Global, MajestiX Studio, Red Rabbit Media, The Gate Films, Blink Tower, Incubate Video Productions, Black Light Productions.

North America was the largest region in the film and video market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the film and video market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the film and video market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The film and video market includes revenues earned by entities by producing or distributing motion pictures, videos, television programs, or commercials, exhibiting motion pictures, or providing postproduction services. It includes the production and distribution of TV movies, sitcoms, dramas, reality shows, talk shows, game shows, news programs, children’s programs, art, sports programs, documentaries, animated cartoons, and instructional videos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


Film and video encompass various categories, including film and video production, film and video distribution, post-production services, film and video theaters, and other film and video industries. The comprehensive process of creating a video is known as video production. Whether it involves crafting a short film, a feature film, a corporate marketing video, a television commercial, a video clip, or any other film genre, the fundamental procedure remains consistent. Various genres such as action, horror, comedy, documentary, drama, and others serve diverse applications, including film companies, film studios, and others.

The film and video market research report is one of a series of new reports that provides film and video market statistics, including film and video industry global market size, regional shares, competitors with a film and video market share, detailed film and video market segments, market trends and opportunities, and any further data you may need to thrive in the film and video industry. This film and video market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.