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The U.S. Weight Loss Market: 2022 Status Report & Forecast

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  • 90 Pages
  • March 2022
  • Region: United States
  • Marketdata LLC
  • ID: 5556414
This new Marketdata report presents a wrap-up of 2020 & 2021 performance for the U.S. weight loss market during the Covid-19 pandemic, and a forecast for 2022 and the current “diet season”. The value of the total market is estimated to have declined by a historic 25% in 2020, to $58 billion. as a result of closures of weight loss centers and medical programs. However, in 2021 the market recovered nearly all of that, up 24% to $72.6 billion.

Some market segments actually prospered due to shifting dieter behaviors - frozen dinner entrees, meal replacements, obesity medications, weight loss apps and other virtual services, and multi-level marketing channels.

The report covers discussions of: 

2020-2021 market/revenue performance, recent competitor and market developments, current dieter trends, MLM channels, weight loss & fitness apps.

Individual Status Reports and the Effects of the Pandemic on operations and revenues, for ALL major weight loss market segments… diet soft drinks, artificial sweeteners, health clubs industry, commercial weight loss chains, retail meal replacements and diet supplements, medical programs (physicians, hospitals/clinic programs, prescription diet drugs, bariatricians, weight loss surgeries), and low-calorie dinner entrees.

Includes profiles/updated outlooks for: 

WW, NutriSystem, Jenny Craig, Medifast, Herbalife, Glanbia (Slim-Fast), Noom, Simply Good Foods (Atkins), HMR Boston, Lindora, and Profile by Sanford. Marketdata analysis of company strategy, conference calls.

Table of Contents

Introduction, Scope, Methodology 

Overview: Weight Loss Market Size & Market Segments 

  • Summary: size of the total U.S. weight loss market in 2020, 2021, 2022F 
  • Marketdata’s 2022 market forecasts and $ size for each segment of the weight loss market
  • Top diet trends of 2021-2022 (intermittent fasting, GOLO diet, Paleo, Tom Brady diet, Keto, MIND diet, plant based, ProLo, etc.)
  • Investment in diet companies by private equity firms


  • Total weight loss market $ sales, 10 segments: 2016-2022 Forecast
  • Performance of the leading diet companies: 2020, 2021 sales

Health Clubs Industry 

  • Status Report of U.S. Health Clubs Industry - no. of facilities, IHRSA estimates of lost revenues, companies filing for bankruptcy, lack of financial support by the government
  • Industry key metrics
  • Effects of the pandemic: discussion
  • 2020 -2021 industry performance
  • 2022 Marketdata Forecast


  • Revenues of the U.S. health clubs industry: 1993-2022

Commercial Weight Loss Programs 

  • Full-year 2020, 2021 sales/performance for the major firms (WW, NutriSystem, Jenny Craig, Medifast, Profile by Sanford) and total market segment
  • 2022 diet season outlook, company plans
  • Major segments developments since 2019
  • Key metrics for average brick & mortar retail weight loss centers
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast

Company Status Reports/Outlooks, 2020-2021 performance & developments & current outlook. Marketdata commentary on their actions & strategies

  • WW International 
  • Jenny Craig 
  • NutriSystem 
  • Medifast 
  • Profile by Sanford 


  • Revenues of commercial weight loss market segment: -2022 F
  • The leaders, revenues for 2016-2021

Medical Weight Loss Programs 

  • Summary: - 2020-2021 Status Report & Summary for all medical programs segment, mix of types of medical weight Loss programs
  • Discussion of the pandemic affected operations of hospital, MD and clinics’ Weight loss programs, shift to virtual delivery, telemedicine, 2020 closures


  • Value of The U.S. Medical Weight Loss Market, by segment: 2015-2022

The Weight Loss (bariatric) Surgery Market 

  • Analysis - 2019, 2020, 2021 no. of surgeries, 2022 forecasts
  • Discussion of likely effects of hospitals not accepting elective surgeries during pandemic 
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast


  • No. of bariatric surgeries performed: 1992-2021
  • $ value of the market: 1992-2022 F
  • Number of bariatric surgeries performed, by type: 2013-2019

The Diet Drugs Market 

  • Status Report: renewed category growth due to strong sales of Novo Nordisk’s Saxenda, Introduction of Wegovy, also: Plentity, new drugs by Lilly
  • Discussion of greater usage of Rx diet drugs during the pandemic due to Covid Increased risks for the obese
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast


  • U.S. obesity drug sales: 2004-2022

Hospital & Clinic Chains, MD programs 

  • Summary discussion, Status report for Lindora Clinics 
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast

VLCD/LCD Fasting Supplement Programs 

  • Summary & discussion
  • Interview with President of HMR Boston
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast

Retail Meal Replacements & Appetite Suppressants Market 

  • Status Report of the market: background for OTC diet pills, meal replacements, Relative strength of each product, how sales held up during the pandemic

Meal Replacements

  • Analysis: spike in sales during the pandemic, why these products are so popular Among consumers, medical and MLM weight loss providers
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast

OTC weight loss supplements/diet pills

  • Analysis of market, headwinds, List of top producers, legal actions by 3 states to curtail sales to minors under age 18.
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast


  • Marketdata estimates of OTC diet pills, meal replacements, combined sales - 1981-2022 F
  • U.S. Retail & MLM Sales of Meal Replacements, by Brand: 2012-2022 F
  • Top U.S. OTC Weight Loss Pill Producer Sales in 2010-2015

2020-2021 Performance, Company Outlooks 

  • Slim-Fast (Glanbia plc)
  • Herbalife
  • Simply Good Foods (incl. Atkins Nutritionals)

Virtual Dieting - Weight Loss Apps 

  • Summary & discussion of their appeal
  • Company Profile: Noom - company description, history, strategy, revenues, growth

The Diet Soft Drinks & Artificial Sweeteners Market 
The Diet Soft Drinks Market 

  • Status Report: market rebound in 2020 due to stockpiling, diet’s share of all carbonated soft drinks, findings of Beverage Industry, Beverage Digest reports: “COVID-19 Impact: Consumer Spending Tracker.”
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast


  • 2000-2022 F diet soft drink $ sales

The Artificial Sweeteners Market 

  • Summary: Market closely related to diet soft drink consumption
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast


  • 1989-2022 F artificial sweetener $ sales

Frozen Diet Dinner Entrees & Low-cal Foods Market 

  • Definition of “diet” foods, discussion of dinner entrees, the major brands
  • Status Report: The pandemic boosted frozen foods purchases by consumers due to stay-at-home orders - discussion, findings of Supermarket News, America Frozen Food Institute, National Frozen & Refrigerated Foods Association, IRI
  • 2020 -2021 segment performance
  • 2022 Marketdata Forecast 


  • Market size estimates for 1994 to 2022 F
  • The major brands: 2017-2021 (Healthy Choice, Lean Cuisine, Smart Ones, Banquet).

Reference Directory of Industry Sources 

Companies Mentioned

  • American Frozen Food Institute
  • Glanbia (Slim-Fast)
  • Herbalife
  • HMR Boston
  • Jenny Craig
  • Lindora
  • Medifast
  • National Frozen & Refrigerated Foods Association
  • Noom
  • Novo Nordisk
  • NutriSystem
  • Profile by Sanford
  • Simply Good Foods (Atkins)
  • Supermarket News
  • WW International