The U.S. Weight Loss Market: 2022 Status Report & Forecast

Table of Contents

Introduction, Scope, Methodology 

Overview: Weight Loss Market Size & Market Segments 

• Summary: size of the total U.S. weight loss market in 2020, 2021, 2022F 
• Marketdata’s 2022 market forecasts and $ size for each segment of the weight loss market
• Top diet trends of 2021-2022 (intermittent fasting, GOLO diet, Paleo, Tom Brady diet, Keto, MIND diet, plant based, ProLo, etc.)
• Investment in diet companies by private equity firms

Tables:

• Total weight loss market $ sales, 10 segments: 2016-2022 Forecast
• Performance of the leading diet companies: 2020, 2021 sales

Health Clubs Industry 

• Status Report of U.S. Health Clubs Industry - no. of facilities, IHRSA estimates of lost revenues, companies filing for bankruptcy, lack of financial support by the government
• Industry key metrics
• Effects of the pandemic: discussion
• 2020 -2021 industry performance
• 2022 Marketdata Forecast

Table:

• Revenues of the U.S. health clubs industry: 1993-2022

Commercial Weight Loss Programs 

• Full-year 2020, 2021 sales/performance for the major firms (WW, NutriSystem, Jenny Craig, Medifast, Profile by Sanford) and total market segment
• 2022 diet season outlook, company plans
• Major segments developments since 2019
• Key metrics for average brick & mortar retail weight loss centers
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

Company Status Reports/Outlooks, 2020-2021 performance & developments & current outlook. Marketdata commentary on their actions & strategies

• WW International 
• Jenny Craig 
• NutriSystem 
• Medifast 
• Profile by Sanford 

Tables:

• Revenues of commercial weight loss market segment: -2022 F
• The leaders, revenues for 2016-2021

Medical Weight Loss Programs 

• Summary: - 2020-2021 Status Report & Summary for all medical programs segment, mix of types of medical weight Loss programs
• Discussion of the pandemic affected operations of hospital, MD and clinics’ Weight loss programs, shift to virtual delivery, telemedicine, 2020 closures

Table:

• Value of The U.S. Medical Weight Loss Market, by segment: 2015-2022

The Weight Loss (bariatric) Surgery Market 

• Analysis - 2019, 2020, 2021 no. of surgeries, 2022 forecasts
• Discussion of likely effects of hospitals not accepting elective surgeries during pandemic 
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

Tables: 

• No. of bariatric surgeries performed: 1992-2021
• $ value of the market: 1992-2022 F
• Number of bariatric surgeries performed, by type: 2013-2019

The Diet Drugs Market 

• Status Report: renewed category growth due to strong sales of Novo Nordisk’s Saxenda, Introduction of Wegovy, also: Plentity, new drugs by Lilly
• Discussion of greater usage of Rx diet drugs during the pandemic due to Covid Increased risks for the obese
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

Table:

• U.S. obesity drug sales: 2004-2022

Hospital & Clinic Chains, MD programs 

• Summary discussion, Status report for Lindora Clinics 
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

VLCD/LCD Fasting Supplement Programs 

• Summary & discussion
• Interview with President of HMR Boston
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

 
Retail Meal Replacements & Appetite Suppressants Market 

• Status Report of the market: background for OTC diet pills, meal replacements, Relative strength of each product, how sales held up during the pandemic

Meal Replacements

• Analysis: spike in sales during the pandemic, why these products are so popular Among consumers, medical and MLM weight loss providers
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

OTC weight loss supplements/diet pills

• Analysis of market, headwinds, List of top producers, legal actions by 3 states to curtail sales to minors under age 18.
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

Tables:

• Marketdata estimates of OTC diet pills, meal replacements, combined sales - 1981-2022 F
• U.S. Retail & MLM Sales of Meal Replacements, by Brand: 2012-2022 F
• Top U.S. OTC Weight Loss Pill Producer Sales in 2010-2015

2020-2021 Performance, Company Outlooks 

• Slim-Fast (Glanbia plc)
• Herbalife
• Simply Good Foods (incl. Atkins Nutritionals)

Virtual Dieting - Weight Loss Apps 

• Summary & discussion of their appeal
• Company Profile: Noom - company description, history, strategy, revenues, growth

The Diet Soft Drinks & Artificial Sweeteners Market 
The Diet Soft Drinks Market 

• Status Report: market rebound in 2020 due to stockpiling, diet’s share of all carbonated soft drinks, findings of Beverage Industry, Beverage Digest reports: “COVID-19 Impact: Consumer Spending Tracker.”
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

Table:

• 2000-2022 F diet soft drink $ sales

The Artificial Sweeteners Market 

• Summary: Market closely related to diet soft drink consumption
• 2020 -2021 segment performance
• 2022 Marketdata Forecast

Table:

• 1989-2022 F artificial sweetener $ sales

Frozen Diet Dinner Entrees & Low-cal Foods Market 

• Definition of “diet” foods, discussion of dinner entrees, the major brands
• Status Report: The pandemic boosted frozen foods purchases by consumers due to stay-at-home orders - discussion, findings of Supermarket News, America Frozen Food Institute, National Frozen & Refrigerated Foods Association, IRI
• 2020 -2021 segment performance
• 2022 Marketdata Forecast 

Table:

• Market size estimates for 1994 to 2022 F
• The major brands: 2017-2021 (Healthy Choice, Lean Cuisine, Smart Ones, Banquet).

Reference Directory of Industry Sources 

Companies Mentioned

• American Frozen Food Institute
• Glanbia (Slim-Fast)
• Herbalife
• HMR Boston
• Jenny Craig
• Lindora
• Medifast
• National Frozen & Refrigerated Foods Association
• Noom
• Novo Nordisk
• NutriSystem
• Profile by Sanford
• Simply Good Foods (Atkins)
• Supermarket News
• WW International

Methodology