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Other Hot Drinks in Turkey

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    Report

  • 22 Pages
  • December 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 555660
In 2025, other hot drinks in Turkey experienced significant retail value growth driven by price inflation, although overall volume declined due to weakening demand for high-sugar flavoured powder drinks. Chocolate-based flavoured powder drinks and non-chocolate-based flavoured powder drinks lost their appeal, as health concerns and shifting consumer preferences impacted sales.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks records growth driven by sahlep, while flavoured powder drinks decline
INDUSTRY PERFORMANCE
  • Price inflation and shifts in consumer preferences challenges volume growth of other hot drinks
  • Other plant-based hot drinks lead growth, driven by Sahlep’s seasonal appeal and cultural significance
WHAT’S NEXT?
  • Moderate growth is set to be driven by other plant-based hot drinks and portfolio adaptation
  • Packaging developments are expected to support growth in other hot drinks
  • Health and wellness trends will continue to shape consumer preferences in other hot drinks
COMPETITIVE LANDSCAPE
  • Nestlé Gida Sanayii AS maintains its leadership in other hot drinks despite challenges
  • Danone Tikvesli Gida ve Içecek San. ve Tic. AS leads growth through sales of sahlep
CHANNELS
  • Supermarkets leads distribution through wide assortment and accessibility
  • Discounters and retail e-commerce drive growth through affordability and convenience
CATEGORY DATA
  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN TURKEY
EXECUTIVE SUMMARY
  • Premiumisation, innovation and health drive value growth in hot drinks in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Retail value sales rise amid premiumisation and currency-driven price growth
  • Product innovation sustains consumer engagement in hot drinks amid inflation
  • Health, wellness and sustainability shape hot drinks consumption in 2025
WHAT’S NEXT?
  • Steady growth is expected for hot drinks amid mature conditions
  • Innovation to set to drive growth in hot drinks through health and premiumisation trends
  • Digital adoption and consumer lifestyle changes impact distribution channels within hot drinks
COMPETITIVE LANDSCAPE
  • Cay Isletmeleri Genel Müdürlügü retains its top position through leading tea brands
  • Ofcaysan AS and Dogus Cay record dynamic growth through tea innovations
CHANNELS
  • Supermarkets leads sales of hot drinks, while discounters and retail e-commerce drive growth
  • The on-trade channel drives growth for hot drinks, fuelled by social interactions and tourism demand
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources