Rtds in Colombia

Sales of RTDs saw by far the strongest performance in Colombia in 2024, with total volume growth in double digits. RTDs lower alcohol content, along with their sweet flavours, appeal to the younger generations of adult consumers who enjoy drinking and partying, but with a much more moderated alcohol consumption that allows them to be in control and enjoy social occasions for longer periods of time without becoming drunk.

The RTDs in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.