Total volume sales of RTDs in Thailand increased by 8% in 2024, reaching a total of 51 million litres. This growth was partly driven by the convenience and portability of such products, which makes them ideal for on-the-go consumption. They are also sweet and easy to drink, with sugary and artificially flavoured RTDs remaining the mainstream products for the mass market. Meanwhile, growth was also driven by an influx of recent new launches, mainly from Siam Winery’s Spy brand. RTDs are also wide...
This RTDs in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This RTDs in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the RTDs market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Rtds in ThailandEasy Drinking, Convenience, and New Product Development Drive GrowthLocal Company Siam Winery Maintains Its Dominance With New Product DevelopmentHypermarkets Continues to Lead, But Loses Share to Proximity ChannelsProspects and OpportunitiesContinued Growth Due to Convenience and Product LaunchesDemand for Healthier Products Set to Influence the Development of RtdsNew Product Development Through Innovative FlavoursAlcoholic Drinks in ThailandExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Category Data
Alcoholic Drinks in 2024: the Big Picture
Market Indicators
Market Data