Tea in Australia

While tea has been gaining popularity in Australia due to the health and wellness trend, the black tea category, which is dominant in retail volume terms, has not reaped the rewards, experiencing declining demand in 2021 and 2022 in both loose and bag formats. Lacking novelty, and failing to offer either the stimulating effects of coffee, or the relaxing qualities of fruit/herbal tea, the outlook for black tea also remains poor in 2023.

The Tea in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.