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Tea in Greece

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    Report

  • 23 Pages
  • December 2025
  • Region: Greece
  • Euromonitor International
  • ID: 555695
Tea is seeing value sales rise, but volumes fall. Fruit/herbal tea is an exception, as it is seeing demand bolstered by the health and wellness trend. As a result, this category is seeing notable investment and the product offer is expanding.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fruit/herbal tea stands out
INDUSTRY PERFORMANCE
  • Volumes hit by high temperatures and challenging economic conditions
  • Fruit/herbal tea set to avoid volume decline
WHAT’S NEXT?
  • Greeks to continue to prefer coffee
  • Limited demand for delivery
  • Health and wellness trend to support demand for fruit/herbal tea
COMPETITIVE LANDSCAPE
  • Karoulias streamlines product offer
  • Expanding product offer and deeper retail penetration driving performances of most dynamic players
CHANNELS
  • Supermarkets dominates sales
  • Supermarket chains driving e-commerce growth
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 2 Retail Sales of Tea by Category: Value 2020-2025
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN GREECE
EXECUTIVE SUMMARY
  • Hot drinks hit by price increases
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising costs driving up prices
  • Weather plays a key role
WHAT’S NEXT?
  • Affordability will remain key
  • Health and wellness to exert a strong influence, albeit tempered by price increases
  • Adapting to hotter weather
COMPETITIVE LANDSCAPE
  • Nestlé dominates hot drinks sales
  • Strong demand for private label products
CHANNELS
  • Fragmentation of coffee distribution
  • Discounters expanding on back of increased consumer price consciousness
  • Foodservice vs retail split
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources