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Europe E-Pharmacy Market - Industry Outlook & Forecast 2023-2028

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    Report

  • 273 Pages
  • August 2023
  • Region: Europe
  • Arizton
  • ID: 5557781
UP TO OFF until Jun 30th 2024
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The Europe e-pharmacy market is expected to grow at a CAGR of 17.65% from 2022 to 2028.

MARKET TRENDS & OPPORTUNITIES

Rapidly Growing E-Health & E-prescription

Due to the progressive nature of healthcare and medicine deliveries in Europe, the approach changing from hospital care to homecare deliveries offers huge opportunities in European patient management across all healthcare systems. Growing adoption of e-health solutions such as m-health, telemedicine, and e-prescription help consumers connect directly to health professionals and receive care and consultations at home. Increasing use of e-health applications and increasing allowance to e-prescription drive the high medicine purchasing orders through e-pharmacies that have recently accelerated the Europe e-pharmacy market growth.

Integration of AI, & IoT

Technologies such as artificial intelligence (AI), Machine Learning, and the Internet of Things can make pharmacy technologies more powerful. Europe is a technology-driven market for healthcare systems and pharmaceutical industries. Pharmacies with AI, Machine Learning, offer multiple benefits, such as data processing, enabling pharmacists to make quick data-backed decisions and improve customer services. Furthermore, with IoT, drug inventory management will be faster and more accurate; through device-to-device communication. To accelerate performance advancement, pharmacists must be skilled at using emerging technologies of all kinds.

Strategic Operations for Market Expansion by Vendors

The European e-pharmacy market is witnessing massive development with several business strategies implementation. Several strategic partnerships, collaborations, and mergers & acquisitions have been registered in the Europe e-pharmacy market in recent years. Some leading industry players are considering strategic and opportunistic acquisitions of other companies, businesses, or assets. In 2023, the leading industry player SHOP APOTHEKE EUROPE and Galenica entered a strategic partnership and established MediService Ltd leading online pharmacy in Switzerland.

SEGMENTATION INSIGHTS

INSIGHTS BY MEDICINE TYPE

The Europe e-pharmacy market by medicine type is segmented into over-the-counter (OTC) and prescription. OTC medicine types, including health & wellness and nutrition, dietary supplements, personal care, and cosmetic care solutions, are commonly and majorly ordered by people. The OTC segment accounted for the largest segmental revenue share in 2022. In Europe, most countries experienced a high demand for OTC products. In 2018, Roblek et al. found that customer expresses three typical online behaviors of OTC drugs: searching for information about OTC medicines without any particular purpose, buying OTC medicines, and searching for products or information.

Segmentation by Medicine Type

  • OTC
  • Prescription

INSIGHTS BY PLATFORM

The mobile platform segment accounted for the largest revenue share in the Europe e-pharmacy market in 2022. The increasing prevalence of chronic diseases drives awareness about medications and therapies in developed countries such as Germany, France, Switzerland, Italy, the UK, Spain, and others witnessed increasing use of mobile devices and associated applications to buy medicines online. Online pharmacies are witnessing the high growth and demand for medicines through smartphones and tablets.

Segmentation by Platform

  • Mobile
  • Desktop

INSIGHTS BY AGE GROUP

The below-50 age group segment dominated the Europe e-pharmacy market share in 2022. The below-50 age group highly uses internet services & smartphones and highly prefers buying medicine from online pharmacies. The penetration of e-commerce shopping preference accelerates the higher segmental growth.

Segmentation by Age Group

  • Below 50
  • Above 50

INSIGHTS BY PRODUCT

The Europe e-pharmacy market by product types includes medications, health & wellness and nutrition, personal care & essentials, and others. The medications segment accounted for the industry's highest revenue share of over 75% in 2022. Online pharmacies purchase mostly prescription drugs associated with viral infections such as cold and flu, cough, diabetes-associated drugs, cancer care drugs, etc. On another side, opioids, slimming tablets, and hypnotic and sedative agents are some of the prescription medicines highly sold in Europe.

Segmentation by Product

  • Medications
  • Health & Wellness and Nutrition
  • Personal Care & Essentials
  • Others

REGIONAL ANALYSIS

EU-4 & UK is a major region in the Europe e-pharmacy market with high development in the pharmaceutical industry, research and development, production, sale, marketing, and distribution. The huge patient population and higher patient health expenditures are accelerating the application rate of e-pharmacy websites and mobile applications. In 2022, EU-4 & UK region accounted for the highest share of over 59% in the Europe e-pharmacy market. In EU-4 & UK region, major countries such as Germany and the UK have made major progress in the e-pharmacy network. The presence of major and emerging e-pharmacies accelerates regional growth. On another side, the growing patient population and rising expenditure on health propelling regional growth. Furthermore, Italy and Spain have shown rapid growth in e-pharmacies.

Segmentation by Geography

  • EU-4 & UK
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Central and Eastern Europe
  • Poland
  • Netherlands
  • Russia
  • Switzerland
  • Czech Republic
  • Nordic Countries
  • Denmark
  • Sweden
  • Norway
  • Finland
  • Iceland

VENDOR LANDSCAPE

In the Europe e-pharmacy market, several local/traditional/offline and online pharmacies are present in the region, significantly driving the competitive rivalry. In addition, the access to e-commerce channels and their involvement in medication deliveries make the European e-pharmacy market highly competitive. The e-commerce channels allow European pharmacies to provide/offer a wider range of products than local pharmacies, not constrained by the amount of physical shelf storage space.

Key Company Profiles

  • DocMorris AG (Zur Rose Group)
  • Shop Apotheke

Other Prominent Vendors

  • AMX Holdings
  • Apteka.ru
  • Apotea
  • Apoteket
  • AZETA
  • BestPharmacy
  • Chemist4U
  • Chemist Direct
  • Cocooncenter
  • DeOnlineDrogist
  • ePharmacy (EAPTEKA)
  • Euro-Pharmas
  • Express Pharmacy
  • EVERER GmbH
  • Farmacia Internacional
  • Helsinki University Pharmacy [Yliopiston Apteekki] (YA)
  • Index Medical
  • INHOUSE PHARMACY
  • Juvalis
  • Lékárna WPK
  • Lloyds Pharmacy
  • Lekarnar
  • Lyf og heilsa hf.
  • Lyfjaver
  • MedExpress Enterprises
  • MonCoinSanté
  • Mistletoe Pharmacy
  • myCARE
  • MediService AG
  • Mediservice Ltd
  • MEDS
  • Newpharma
  • Oxford Online Pharmacy
  • Prvalekarna
  • Parafarmacia-online
  • Pharmacy2U
  • Pharmacy Direct GB
  • Pharm24
  • PROTEK Group
  • SBER EAPTEKA
  • Simple Online Pharmacy
  • The independent pharmacy
  • The French pharmacy
  • UK Meds Direct
  • WebMed Pharmacy
  • Pharmacy4u
  • Vamida

KEY QUESTIONS ANSWERED:

  • How big is the Europe e-pharmacy market?
  • What is the growth rate of the Europe e-pharmacy market?
  • What are the growing trends in the Europe e-pharmacy market?
  • Which region holds the most significant Europe e-pharmacy market share?
  • Who are the key players in the Europe e-pharmacy market?

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Medicine Type
4.3.2 Market Segmentation by Platform
4.3.3 Market Segmentation by Product Type
4.3.4 Market Segmentation by Age Group
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Premium Insights
6.1 Overview
7 Market at a Glance
8 Introduction
8.1 Overview
8.1.1 Europe E-Pharmacy Market Outlook
8.1.2 Global E-Pharmacy Market Outlook
9 Market Opportunities & Trends
9.1 Increased E-Health & E-Prescription Services
9.2 Integration of Artificial Intelligence & Internet of Things
9.3 Strategic Acquisitions for Market Expansion
9.4 Integration of E-Pharmacies With Delivery Management Solutions
10 Market Growth Enablers
10.1 Internet Penetration Among Patient Population
10.2 Increased Home Healthcare Deliveries
10.3 Increased Health Awareness & Self-Medication
10.4 Increased Patient Population
11 Market Restraints
11.1 Stringent Regulatory Norms
11.2 Data Breach & Privacy Issues
11.3 Competition from Traditional Pharmacies
12 Market Landscape
12.1 Market Overview
12.1.1 Market by Medicine Type
12.1.2 Market by Platform
12.1.3 Market by Age Group
12.1.4 Market by Product Type
12.1.5 Market by Region
12.2 Market Size & Forecast
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry
13 Medicine Type
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Otc
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Rx
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
14 Platform
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Mobile
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Desktop
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography
15 Age Group
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Below 50
15.3.1 Market Overview
15.3.2 Market Size & Forecast
15.3.3 Market by Geography
15.4 Above 50
15.4.1 Market Overview
15.4.2 Market Size & Forecast
15.4.3 Market by Geography
16 Product Type
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Medication
16.3.1 Market Overview
16.3.2 Market Size & Forecast
16.3.3 Market by Geography
16.4 Health, Wellness & Nutrition
16.4.1 Market Overview
16.4.2 Market Size & Forecast
16.4.3 Market by Geography
16.5 Personal Care & Essentials
16.5.1 Market Overview
16.5.2 Market Size & Forecast
16.5.3 Market by Geography
16.6 Others
16.6.1 Market Overview
16.6.2 Market Size & Forecast
16.6.3 Market by Geography
17 Region
17.1 Market Snapshot & Growth Engine
17.2 Regional Overview
18 Eu-4 & UK
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Medicine Type
18.3.1 Market Size & Forecast
18.4 Platform
18.4.1 Market Size & Forecast
18.5 Age Group
18.5.1 Market Size & Forecast
18.6 Product Type
18.6.1 Market Size & Forecast
18.7 Key Countries
18.7.1 Germany: Market Size & Forecast
18.7.2 Uk: Market Size & Forecast
18.7.3 France: Market Size & Forecast
18.7.4 Italy: Market Size & Forecast
18.7.5 Spain: Market Size & Forecast
19 Central & Eastern Europe
19.1 Market Overview
19.2 Market Size & Forecast
19.3 Medicine Type
19.3.1 Market Size & Forecast
19.4 Platform
19.4.1 Market Size & Forecast
19.5 Age Group
19.5.1 Market Size & Forecast
19.6 Product Type
19.6.1 Market Size & Forecast
19.7 Key Countries
19.7.1 Poland: Market Size & Forecast
19.7.2 Netherlands: Market Size & Forecast
19.7.3 Russia: Market Size & Forecast
19.7.4 Switzerland: Market Size & Forecast
19.7.5 Czech Republic: Market Size & Forecast
20 Nordic Countries
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Medicine Type
20.3.1 Market Size & Forecast
20.4 Platform
20.4.1 Market Size & Forecast
20.5 Age Group
20.5.1 Market Size & Forecast
20.6 Product Type
20.6.1 Market Size & Forecast
20.7 Key Countries
20.7.1 Denmark: Market Size & Forecast
20.7.2 Sweden: Market Size & Forecast
20.7.3 Norway: Market Size & Forecast
20.7.4 Finland: Market Size & Forecast
20.7.5 Iceland: Market Size & Forecast
21 Competitive Landscape
21.1 Competition Overview
21.2 Market Share Analysis
22 Key Company Profiles
22.1 Docmorris AG (Zur Rose Group)
22.1.1 Business Overview
22.1.2 Key Strategies
22.1.3 Key Strengths
22.1.4 Key Opportunities
22.2 Shop Apotheke
22.2.1 Business Overview
22.2.2 Key Strategies
22.2.3 Key Strengths
22.2.4 Key Opportunities
23 Other Prominent Vendors
23.1 Amx Holdings
23.1.1 Business Overview
23.1.2 Key Strategies
23.1.3 Key Strengths
23.2 Apteka.Ru
23.2.1 Business Overview
23.2.2 Key Strategies
23.2.3 Key Strengths
23.3 Apotea
23.3.1 Business Overview
23.3.2 Key Strategies
23.3.3 Key Strengths
23.4 Apoteket
23.4.1 Business Overview
23.4.2 Key Strategies
23.4.3 Key Strengths
23.5 Azeta
23.5.1 Business Overview
23.5.2 Key Strategies
23.5.3 Key Strengths
23.6 Bestpharmacy
23.6.1 Business Overview
23.6.2 Key Strategies
23.6.3 Key Strengths
23.7 Chemist4U
23.7.1 Business Overview
23.7.2 Key Strategies
23.7.3 Key Strengths
23.8 Chemist Direct
23.8.1 Business Overview
23.8.2 Key Strategies
23.8.3 Key Strengths
23.9 Cocooncenter
23.9.1 Business Overview
23.9.2 Key Strategies
23.9.3 Key Strengths
23.10 Deonlinedrogist
23.10.1 Business Overview
23.10.2 Key Strategies
23.10.3 Key Strengths
23.11 Epharmacy (Eapteka)
23.11.1 Business Overview
23.11.2 Key Strategies
23.11.3 Key Strengths
23.12 Euro-Pharamas
23.12.1 Business Overview
23.12.2 Key Strategies
23.12.3 Key Strengths
23.13 Express Pharmacy
23.13.1 Business Overview
23.13.2 Key Strategies
23.13.3 Key Strengths
23.14 Everer GmbH
23.14.1 Business Overview
23.14.2 Key Strategies
23.14.3 Key Strengths
23.15 Framacia Internacional
23.15.1 Business Overview
23.15.2 Key Strategies
23.15.3 Key Strengths
23.16 Helsinki University Pharmacy [Yliopistan Apteekki] (Ya)
23.16.1 Business Overview
23.16.2 Key Strategies
23.16.3 Key Strengths
23.17 Index Medical
23.17.1 Business Overview
23.17.2 Key Strategies
23.17.3 Key Strengths
23.18 Inhouse Pharmacy
23.18.1 Business Overview
23.18.2 Key Strategies
23.18.3 Key Strengths
23.19 Juvalis
23.19.1 Business Overview
23.19.2 Key Strategies
23.19.3 Key Strengths
23.20 Lékárna Wpk
23.20.1 Business Overview
23.20.2 Key Strategies
23.20.3 Key Strengths
23.21 Lloyds Pharmacy
23.21.1 Business Overview
23.21.2 Key Strategies
23.21.3 Key Strengths
23.22 Lekarnar
23.22.1 Business Overview
23.22.2 Key Strategies
23.22.3 Key Strengths
23.23 Lyf Og Heilsa
23.23.1 Business Overview
23.23.2 Key Strategies
23.23.3 Key Strengths
23.24 Lyfjaver
23.24.1 Business Overview
23.24.2 Key Strategies
23.24.3 Key Strengths
23.25 Medexpress Enterprises
23.25.1 Business Overview
23.25.2 Key Strategies
23.25.3 Key Strengths
23.26 Moncoinsanté
23.26.1 Business Overview
23.26.2 Key Strategies
23.26.3 Key Strengths
23.27 Mistletoe Pharmacy
23.27.1 Business Overview
23.27.2 Key Strategies
23.27.3 Key Strengths
23.28 Mycare
23.28.1 Business Overview
23.28.2 Key Strategies
23.28.3 Key Strengths
23.29 Mediservice AG
23.29.1 Business Overview
23.29.2 Key Strategies
23.29.3 Key Strengths
23.30 Medservice Ltd
23.30.1 Business Overview
23.30.2 Key Strategies
23.30.3 Key Strengths
23.31 Meds
23.31.1 Business Overview
23.31.2 Key Strategies
23.31.3 Key Strengths
23.32 Newpharma
23.32.1 Business Overview
23.32.2 Key Strategies
23.32.3 Key Strengths
23.33 Oxford Online Pharmacy
23.33.1 Business Overview
23.33.2 Key Strategies
23.33.3 Key Strengths
23.34 Prvalekarna
23.34.1 Business Overview
23.34.2 Key Strategies
23.34.3 Key Strengths
23.35 Parafarmacia-Online
23.35.1 Business Overview
23.35.2 Key Strategies
23.35.3 Key Strengths
23.36 Pharmacy2U
23.36.1 Business Overview
23.36.2 Key Strategies
23.36.3 Key Strengths
23.37 Pharmacy Direct Gb
23.37.1 Business Overview
23.37.2 Key Strategies
23.37.3 Key Strengths
23.38 Pharma24
23.38.1 Business Overview
23.38.2 Key Strategies
23.38.3 Key Strengths
23.39 Protek Group
23.39.1 Business Overview
23.39.2 Key Strategies
23.39.3 Key Strengths
23.40 Sber Eapteka
23.40.1 Business Overview
23.40.2 Key Strategies
23.40.3 Key Strengths
23.41 Simple Online Pharmacy
23.41.1 Business Overview
23.41.2 Key Strategies
23.41.3 Key Strengths
23.42 the Independent Pharmacy
23.42.1 Business Overview
23.42.2 Key Strategies
23.42.3 Key Strengths
23.43 the French Pharmacy
23.43.1 Business Overview
23.43.2 Key Strategies
23.43.3 Key Strengths
23.44 UK Meds Direct
23.44.1 Business Overview
23.44.2 Key Strategies
23.44.3 Key Strengths
23.45 Webmed Pharmacy
23.45.1 Business Overview
23.45.2 Key Strategies
23.45.3 Key Strengths
23.46 Pharmacy4U
23.46.1 Business Overview
23.46.2 Key Strategies
23.46.3 Key Strengths
23.47 Vamida
23.47.1 Business Overview
23.47.2 Key Strategies
23.47.3 Key Strengths
24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendations
25 Quantitative Summary
25.1 Market by Region
25.2 Market by Medicine Type
25.3 Market by Platform
25.4 Market by Age Group
25.5 Market by Product Type
25.6 Eu-4 & Uk: Market Segmentation
25.6.1 Eu-4 & UK E-Pharmacy Market by Medicine Type
25.6.2 Eu-4 & UK E-Pharmacy Market by Platform
25.6.3 Eu-4 & UK E-Pharmacy Market by Age Group
25.6.4 Eu-4 & UK E-Pharmacy Market by Product Type
25.7 Central & Eastern Europe: Market Segmentation
25.7.1 Central & Eastern Europe E-Pharmacy Market by Medicine Type
25.7.2 Central & Eastern Europe E-Pharmacy Market by Platform
25.7.3 Central & Eastern Europe E-Pharmacy Market by Age Group
25.7.4 Central & Eastern Europe E-Pharmacy Market by Product Type
25.8 Nordic Countries: Market Segmentation
25.8.1 Nordic Countries E-Pharmacy Market by Medicine Type
25.8.2 Nordic Countries E-Pharmacy Market by Platform
25.8.3 Nordic Countries E-Pharmacy Market by Age Group
25.8.4 Nordic Countries E-Pharmacy Market by Product Type
26 Appendix
26.1 Abbreviations

Companies Mentioned

  • DocMorris AG (Zur Rose Group)
  • Shop Apotheke
  • AMX Holdings
  • Apteka.ru
  • Apotea
  • Apoteket
  • AZETA
  • BestPharmacy
  • Chemist4U
  • Chemist Direct
  • Cocooncenter
  • DeOnlineDrogist
  • ePharmacy (EAPTEKA)
  • Euro-Pharmas
  • Express Pharmacy
  • EVERER GmbH
  • Farmacia Internacional
  • Helsinki University Pharmacy [Yliopiston Apteekki] (YA)
  • Index Medical
  • INHOUSE PHARMACY
  • Juvalis
  • Lékárna WPK
  • Lloyds Pharmacy
  • Lekarnar
  • Lyf og heilsa hf.
  • Lyfjaver
  • MedExpress Enterprises
  • MonCoinSanté
  • Mistletoe Pharmacy
  • myCARE
  • MediService AG
  • Mediservice Ltd
  • MEDS
  • Newpharma
  • Oxford Online Pharmacy
  • Prvalekarna
  • Parafarmacia-online
  • Pharmacy2U
  • Pharmacy Direct GB
  • Pharm24
  • PROTEK Group
  • SBER EAPTEKA
  • Simple Online Pharmacy
  • The independent pharmacy
  • The French pharmacy
  • UK Meds Direct
  • WebMed Pharmacy
  • Pharmacy4u
  • Vamida

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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