The Europe e-Bike market is expected to grow from US$ 11,706.81 million in 2021 to US$ 48,810.57 million by 2028; it is estimated to grow at a CAGR of 22.6% from 2021 to 2028.
Since most cities in Europe experience traffic congestion every day due to ever-increasing vehicle numbers on road, policymakers are focusing more on transforming cities under their jurisdiction into “Cycling Cities.” The illumination of the role of cycling in the overall city mobility strategies becomes crucial for creating an efficient ecosystem for cyclists. Local, regional, and national authorities in the EU member states aim to accelerate the shift toward zero-emissions vehicles through various incentives to encourage the purchase and use of EVs - including vans, buses, bicycles, and motorcycles. The 2017 EU Cycling Strategy lays out four primary objectives for the promotion of cycling in mobility systems by putting an equal emphasis on it. The strategy further focuses on encouraging the use of cycles by 50%, and cutting the rates of fatalities and serious injuries among cyclists by 50% during 2020-2030. Furthermore, the 2017 EU Cycling Strategy also emphasizes raising the EU’s investments in cycling to ~US$ 3.4 billion during 2021-2027 and ~US$ 6.8 billion from 2028 to 2034. Such strategies and frameworks by governments drive the growth of the e-bike market in Europe.
The onset of the COVID-19 outbreak led to a sharp decline in the production of e-bikes, and the market witnessed a brief drop in performance and a consequent slowdown during 2020-2021. However, the Europe e-bike market is expected to stabilize with the reopening of the manufacturing facilities in 2021.
Notably, the COVID-19 pandemic has accelerated the sales of e-bikes in Italy, with an increase of 60% sales in 2020, compared to 2019. Milan’s deputy mayor for Urban Planning, Green Areas and Agriculture claimed that the number of cyclists on the main shopping street has risen from 1000 to 7000 per day after the peak of the pandemic.
Aventon; Giant Bicycles; Haibike; Merida Bikes; Accell Group; Robert Bosch GmbH; Shimano Inc.; Specialized Bicycle Components, Inc.; Trek Bicycle Corporation; and Yamaha Motor Europe N.V. are among the key companies operating in the Europe e-bike market. The report comprises secondary research work on other companies that hold a significant market share.
The overall Europe e-Bike market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe E-Bike market. The process also serves the purpose of obtaining an overview and forecast for the Europe e-Bike market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe e-Bike market.
Reasons to Buy
Since most cities in Europe experience traffic congestion every day due to ever-increasing vehicle numbers on road, policymakers are focusing more on transforming cities under their jurisdiction into “Cycling Cities.” The illumination of the role of cycling in the overall city mobility strategies becomes crucial for creating an efficient ecosystem for cyclists. Local, regional, and national authorities in the EU member states aim to accelerate the shift toward zero-emissions vehicles through various incentives to encourage the purchase and use of EVs - including vans, buses, bicycles, and motorcycles. The 2017 EU Cycling Strategy lays out four primary objectives for the promotion of cycling in mobility systems by putting an equal emphasis on it. The strategy further focuses on encouraging the use of cycles by 50%, and cutting the rates of fatalities and serious injuries among cyclists by 50% during 2020-2030. Furthermore, the 2017 EU Cycling Strategy also emphasizes raising the EU’s investments in cycling to ~US$ 3.4 billion during 2021-2027 and ~US$ 6.8 billion from 2028 to 2034. Such strategies and frameworks by governments drive the growth of the e-bike market in Europe.
E-Bike Market - COVID-19 Impact
The onset of the COVID-19 outbreak led to a sharp decline in the production of e-bikes, and the market witnessed a brief drop in performance and a consequent slowdown during 2020-2021. However, the Europe e-bike market is expected to stabilize with the reopening of the manufacturing facilities in 2021.
Notably, the COVID-19 pandemic has accelerated the sales of e-bikes in Italy, with an increase of 60% sales in 2020, compared to 2019. Milan’s deputy mayor for Urban Planning, Green Areas and Agriculture claimed that the number of cyclists on the main shopping street has risen from 1000 to 7000 per day after the peak of the pandemic.
Aventon; Giant Bicycles; Haibike; Merida Bikes; Accell Group; Robert Bosch GmbH; Shimano Inc.; Specialized Bicycle Components, Inc.; Trek Bicycle Corporation; and Yamaha Motor Europe N.V. are among the key companies operating in the Europe e-bike market. The report comprises secondary research work on other companies that hold a significant market share.
The overall Europe e-Bike market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe E-Bike market. The process also serves the purpose of obtaining an overview and forecast for the Europe e-Bike market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe e-Bike market.
Reasons to Buy
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the E-Bike market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the E-Bike market thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. E-bike Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Europe
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. E-bike Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Shift in Consumer Preference Toward Bikes and Electric Mobility
5.1.2 Government Support for Use of Electric Vehicles
5.2 Market Restraints
5.2.1 Strict Manufacturing Guidelines for E-Bikes
5.3 Market Opportunities
5.3.1 Emergence of E-Bike Subscription Services
5.4 Future Trends
5.4.1 Technological Advancements in Functionalities
5.5 Impact Analysis of Drivers and Restraints
6. E-bike Market - Europe Analysis
6.1 E-bike Market Europe Overview
6.2 E-bike Market - Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning - Five Key Players
7. E-bike Market Analysis - By Battery type
7.1 Overview
7.2 E-bike Market Breakdown, by Battery type, 2020 & 2028
7.3 Lead Acid
7.3.1 Overview
7.3.2 Lead Acid Market Revenue and Forecast to 2028 (US$ Million)
7.4 Lithium-Ion Polymer
7.4.1 Overview
7.4.2 Lithium-Ion Polymer Market Revenue and Forecast to 2028 (US$ Million)
7.5 Lithium-Ion
7.5.1 Overview
7.5.2 Lithium-Ion Market Revenue and Forecast to 2028 (US$ Million)
8. E-bike Market Analysis - By Class type
8.1 Overview
8.2 E-bike Market Breakdown, by Class type, 2020 & 2028
8.3 Class-I
8.3.1 Overview
8.3.2 Class-I Market Revenue and Forecast to 2028 (US$ Million)
8.4 Class-II
8.4.1 Overview
8.4.2 Class-II Market Revenue and Forecast to 2028 (US$ Million)
8.5 Class-III
8.5.1 Overview
8.5.2 Class-III Market Revenue and Forecast to 2028 (US$ Million)
9. E-bike Market Analysis - by Motor Type
9.1 Overview
9.2 E-bike Market Breakdown, by Motor Type, 2020 & 2028
9.3 Mid Motor
9.3.1 Overview
9.3.2 Mid Motor Market Revenue and Forecast to 2028 (US$ Million)
9.4 Hub Motor
9.4.1 Overview
9.4.2 Hub Motor Market Revenue and Forecast to 2028 (US$ Million)
10. E-bike Market Analysis - by Mode
10.1 Overview
10.2 E-bike Market Breakdown, by Mode, 2020 & 2028
10.3 Pedal Assist Mode
10.3.1 Overview
10.3.2 Pedal Assist Mode Market Revenue and Forecast to 2028 (US$ Million)
10.4 Throttle Mode
10.4.1 Overview
10.4.2 Throttle Mode Market Revenue and Forecast to 2028 (US$ Million)
11. E-bike Market - Geographic Analysis
11.1 Europe: E-bike Market, By Country
11.1.1 Europe: E-bike Market, By Country
11.1.2 Germany: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
11.1.2.1 Germany: E-bike Market, By Battery type
11.1.2.2 Germany: E-bike Market, By Class type
11.1.2.3 Germany: E-bike Market, By Motor Type
11.1.2.4 Germany: E-bike Market, By Mode
11.1.3 France: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
11.1.3.1 France: E-bike Market, By Battery type
11.1.3.2 France: E-bike Market, By Class type
11.1.3.3 France: E-bike Market, By Motor Type
11.1.3.4 France: E-bike Market, By Mode
11.1.4 UK: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
11.1.4.1 UK: E-bike Market, By Battery type
11.1.4.2 UK: E-bike Market, By Class type
11.1.4.3 UK: E-bike Market, By Motor Type
11.1.4.4 UK: E-bike Market, By Mode
11.1.5 Italy: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
11.1.5.1 Italy: E-bike Market, By Battery type
11.1.5.2 Italy: E-bike Market, By Class type
11.1.5.3 Italy: E-bike Market, By Motor Type
11.1.5.4 Italy: E-bike Market, By Mode
11.1.6 Russia: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
11.1.6.1 Russia: E-bike Market, By Battery type
11.1.6.2 Russia: E-bike Market, By Class type
11.1.6.3 Russia: E-bike Market, By Motor Type
11.1.6.4 Russia: E-bike Market, By Mode
11.1.7 Rest of Europe: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
11.1.7.1 Rest of Europe: E-bike Market, By Battery type
11.1.7.2 Rest of Europe: E-bike Market, By Class type
11.1.7.3 Rest of Europe: E-bike Market, By Motor Type
11.1.7.4 Rest of Europe: E-bike Market, By Mode
12. Impact of COVID-19 Pandemic on E-bike Market
12.1 Overview
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 New Development
14. Company Profiles
14.1 Aventon Bikes
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Giant Bicycles
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Haibike
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Merida Industry Co., Ltd.
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Robert Bosch GmbH
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Shimano Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Specialized Bicycle Components, Inc.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Trek Bicycle Corporation
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Yamaha Motor Co., Ltd.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Accell Group
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Publisher
15.2 Word IndexList of Tables
Table 1. E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Table 2. Germany E-bike Market, By Battery type - Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany E-bike Market, By Class type - Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany E-bike Market, By Motor Type - Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany E-bike Market, By Mode - Revenue and Forecast to 2028 (US$ Million)
Table 6. France E-bike Market, By Battery type - Revenue and Forecast to 2028 (US$ Million)
Table 7. France E-bike Market, By Class type - Revenue and Forecast to 2028 (US$ Million)
Table 8. France E-bike Market, By Motor Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. France E-bike Market, By Mode - Revenue and Forecast to 2028 (US$ Million)
Table 10. UK E-bike Market, By Battery type - Revenue and Forecast to 2028 (US$ Million)
Table 11. UK E-bike Market, By Class type - Revenue and Forecast to 2028 (US$ Million)
Table 12. UK E-bike Market, By Motor Type - Revenue and Forecast to 2028 (US$ Million)
Table 13. UK E-bike Market, By Mode - Revenue and Forecast to 2028 (US$ Million)
Table 14. Italy E-bike Market, By Battery type - Revenue and Forecast to 2028 (US$ Million)
Table 15. Italy E-bike Market, By Class type - Revenue and Forecast to 2028 (US$ Million)
Table 16. Italy E-bike Market, By Motor Type - Revenue and Forecast to 2028 (US$ Million)
Table 17. Italy E-bike Market, By Mode - Revenue and Forecast to 2028 (US$ Million)
Table 18. Russia E-bike Market, By Battery type - Revenue and Forecast to 2028 (US$ Million)
Table 19. Russia E-bike Market, By Class type - Revenue and Forecast to 2028 (US$ Million)
Table 20. Russia E-bike Market, By Motor Type - Revenue and Forecast to 2028 (US$ Million)
Table 21. Russia E-bike Market, By Mode - Revenue and Forecast to 2028 (US$ Million)
Table 22. Rest of Europe E-bike Market, By Battery type - Revenue and Forecast to 2028 (US$ Million)
Table 23. Rest of Europe E-bike Market, By Class type - Revenue and Forecast to 2028 (US$ Million)
Table 24. Rest of Europe E-bike Market, By Motor Type - Revenue and Forecast to 2028 (US$ Million)
Table 25. Rest of Europe E-bike Market, By Mode - Revenue and Forecast to 2028 (US$ Million)
Table 26. List of AbbreviationList of Figures
Figure 1. E-bike Market Segmentation
Figure 2. E-bike Market Segmentation - By Geography
Figure 3. Europe E-bike Market Overview
Figure 4. Europe E-bike Market - by Battery Type
Figure 5. Europe E-bike Market - by Class Type
Figure 6. Europe E-bike Market - by Motor Type
Figure 7. Europe E-bike Market - by Mode
Figure 8. Europe - PEST Analysis
Figure 9. Expert Opinion
Figure 10. E-bike Market: Impact Analysis of Drivers and Restraints
Figure 11. Geographic Overview of E-bike Market
Figure 12. E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Figure 13. E-bike Market Breakdown, by Battery type (2020 and 2028)
Figure 14. Lead Acid Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. Lithium-Ion Polymer Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. Lithium-Ion Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. E-bike Market Breakdown, by Class type (2020 and 2028)
Figure 18. Class-I Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. Class-II Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. Class-III Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. E-bike Market Breakdown, by Motor type (2020 and 2028)
Figure 22. Mid Motor Market Revenue and Forecast to 2028 (US$ Million)
Figure 23. Hub Motor Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. E-bike Market Breakdown, by Mode (2020 and 2028)
Figure 25. Pedal Assist Mode Market Revenue and Forecast to 2028 (US$ Million)
Figure 26. Throttle Mode Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. Europe E-bike Market Revenue Share, By Country (2020 and 2028)
Figure 28. Germany: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. France: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. UK: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. Italy: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Russia: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Rest of Europe: E-bike Market - Revenue and Forecast to 2028 (US$ Million)
Figure 34. Impact of COVID-19 Pandemic in Middle East and Europe Country Markets
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aventon
- Giant Bicycles
- Haibike
- Merida Bikes
- Accell Group
- Robert Bosch GmbH
- Shimano Inc.
- Specialized Bicycle Components, Inc.
- Trek Bicycle Corporation
- Yamaha Motor Europe N.V.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 137 |
| Published | February 2022 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 11706.81 million |
| Forecasted Market Value ( USD | $ 48810.57 million |
| Compound Annual Growth Rate | 22.6% |
| Regions Covered | Europe |
