Vietnam E Pharmacy Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The Vietnam E Pharmacy Market was valued at USD 129.59 Million in 2024, and is expected to reach USD 274.64 Million by 2030, rising at a CAGR of 13.34%. Vietnam's e-pharmacy market is witnessing rapid growth, driven by increasing internet penetration, rising health awareness, and a shift toward digital healthcare solutions. The growing middle class and urban population are fueling demand for convenient access to medicines and wellness products. Government support for digital transformation in healthcare, coupled with the expansion of mobile payment systems, has further accelerated market development. Key players are investing in logistics and cold chain infrastructure to ensure timely and safe delivery, especially in remote areas. The COVID-19 pandemic also played a pivotal role in boosting e-pharmacy adoption as consumers sought contactless shopping experiences.

Key Market Drivers

Rapid Digitalization and Internet Penetration

Vietnam’s e-pharmacy market is significantly propelled by the country’s growing digital infrastructure and widespread internet penetration. At the beginning of 2024, Vietnam had 78.44 million internet users, with an internet penetration rate of 79.1%. This connectivity has paved the way for online platforms, including healthcare and pharmacy services, to thrive. The increased accessibility to smartphones and mobile data, even in rural areas, has allowed consumers to browse, compare, and order medicines conveniently from e-pharmacy platforms.

Furthermore, the government’s focus on digital transformation across various sectors, including healthcare, has laid the groundwork for the integration of digital platforms in pharmaceutical retail. With continued investments in 4G and 5G networks, coupled with rising digital literacy, consumers are becoming more comfortable with online health-related transactions. This digital ecosystem supports the seamless functioning of e-pharmacies, offering a user-friendly experience for ordering over-the-counter (OTC) and prescription drugs, thus expanding the market across both urban and semi-urban areas.

Key Market Challenges

Regulatory Ambiguity and Compliance Issues

One of the most pressing challenges facing the Vietnam e-pharmacy market is the lack of a comprehensive and standardized regulatory framework governing online pharmaceutical sales. While the government has made strides in digital health initiatives, many existing laws and guidelines remain vague or outdated, creating confusion for both consumers and e-pharmacy operators. The absence of clear rules on online prescription verification, drug advertising, and pharmacist oversight has led to inconsistent practices across different platforms. In some cases, unlicensed sellers operate online without proper pharmaceutical credentials, posing serious risks to public health.

Additionally, there is limited enforcement against the sale of counterfeit or substandard drugs, further undermining consumer trust. Many small and mid-sized e-pharmacies struggle to comply with evolving regulations due to limited legal and technical expertise. This regulatory uncertainty deters foreign investment and restricts the scalability of legitimate e-pharmacy businesses. Until Vietnam establishes clearer legal guidelines and enhances enforcement capacity, the market’s long-term growth and reputation may remain at risk.

Key Market Trends

Integration of Telemedicine and E-Pharmacy Platforms

A growing trend in Vietnam’s e-pharmacy market is the integration of e-pharmacy services with telemedicine platforms, creating a seamless digital healthcare ecosystem. Patients can now consult with doctors online and directly order prescribed medications through partnered e-pharmacy portals, eliminating the need for in-person visits or separate prescription fulfillment steps. This vertical integration improves convenience, speeds up access to medicines, and allows healthcare providers to track treatment adherence and outcomes more effectively.

Several local digital health startups and established hospitals are leveraging this model to offer bundled services. For example, companies are launching apps that combine virtual consultation, diagnostic test booking, digital prescriptions, and medicine delivery within one interface. This all-in-one approach is particularly attractive to tech-savvy urban populations and is helping improve healthcare delivery in regions with physician shortages. As consumer demand for streamlined, end-to-end digital healthcare rises, the convergence of e-pharmacy and telehealth is expected to gain momentum and reshape Vietnam’s digital health landscape.

Key Market Players

• The Medcare Medical Services Investment Joint Stock Company
• Buymed
• FPT Digital Retail Joint Stock Company
• Jio Health Clinics Limited
• Med247
• Gia Han Trading And Technologies Joint Stock Company
• Pharmacity Pharmaceutical Joint Stock Company
• Centre Médical International
• Medigo Software Limited Liability Company
• mClinica Pte. Ltd.

Report Scope:

In this report, the Vietnam E Pharmacy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vietnam E Pharmacy Market, By Type:

• Prescription Medicines
• Over-The-Counter Medicines

Vietnam E Pharmacy Market, By Operating Platform:

• Websites
• Apps

Vietnam E Pharmacy Market, By Region:

• Northern Vietnam
• Southern Vietnam
• Central Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam E Pharmacy Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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