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Online Ad Spending Market 2025-2029- Product Image
Online Ad Spending Market 2025-2029- Product Image
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Online Ad Spending Market 2025-2029

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    Report

  • 236 Pages
  • May 2025
  • Region: Global
  • TechNavio
  • ID: 5558015
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The online ad spending market is forecasted to grow by USD 286.6 billion during 2024-2029, accelerating at a CAGR of 11.7% during the forecast period. The report on the online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, low cost of online advertising, and increasing use of social media for advertisement.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The online ad spending market is segmented as below:

By Platform

  • Mobile devices
  • Desktops

By Application

  • Retail and e-commerce
  • Healthcare and pharma
  • Media and entertainment
  • Travel and hospitality
  • Others

By Type

  • Search Ads
  • Social Media Ads
  • Display Ads
  • Video Ads
  • Others

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa
This study identifies the growth of online video and connected tv (CTV) advertising as one of the prime reasons driving the online ad spending market growth during the next few years. Also, advertising without cookies and exponentially rising real-time bidding (RTB) will lead to sizable demand in the market.

The report on the online ad spending market covers the following areas:

  • Online Ad Spending Market sizing
  • Online Ad Spending Market forecast
  • Online Ad Spending Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online ad spending market vendors that include Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., InterActiveCorp, Meta Platforms Inc., Microsoft Corp., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Yahoo B2B, and X Corp. Also, the online ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Platform
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Online Ad Spending Market 2019 - 2023
Historic Market Size - Data Table on Global Online Ad Spending Market 2019 - 2023 ($ billion)
5.2 Platform segment analysis 2019 - 2023
Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.4 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI impact on global online ad spending market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Platform
8.1 Market segments
Chart on Platform - Market share 2024-2029 (%)
Data Table on Platform - Market share 2024-2029 (%)
8.2 Comparison by Platform
Chart on Comparison by Platform
Data Table on Comparison by Platform
8.3 Mobile devices - Market size and forecast 2024-2029
Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
8.4 Desktops - Market size and forecast 2024-2029
Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
Chart on Desktops - Year-over-year growth 2024-2029 (%)
Data Table on Desktops - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Platform
Market opportunity by Platform ($ billion)
Data Table on Market opportunity by Platform ($ billion)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Retail and e-commerce - Market size and forecast 2024-2029
Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
9.4 Healthcare and pharma - Market size and forecast 2024-2029
Chart on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
Data Table on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
Chart on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
Data Table on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
9.5 Media and entertainment - Market size and forecast 2024-2029
Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
9.6 Travel and hospitality - Market size and forecast 2024-2029
Chart on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
Data Table on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
Chart on Travel and hospitality - Year-over-year growth 2024-2029 (%)
Data Table on Travel and hospitality - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Application
Market opportunity by Application ($ billion)
Data Table on Market opportunity by Application ($ billion)
10 Market Segmentation by Type
10.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
10.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
10.3 Search Ads - Market size and forecast 2024-2029
Chart on Search Ads - Market size and forecast 2024-2029 ($ billion)
Data Table on Search Ads - Market size and forecast 2024-2029 ($ billion)
Chart on Search Ads - Year-over-year growth 2024-2029 (%)
Data Table on Search Ads - Year-over-year growth 2024-2029 (%)
10.4 Social Media Ads - Market size and forecast 2024-2029
Chart on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
Data Table on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
Chart on Social Media Ads - Year-over-year growth 2024-2029 (%)
Data Table on Social Media Ads - Year-over-year growth 2024-2029 (%)
10.5 Display Ads - Market size and forecast 2024-2029
Chart on Display Ads - Market size and forecast 2024-2029 ($ billion)
Data Table on Display Ads - Market size and forecast 2024-2029 ($ billion)
Chart on Display Ads - Year-over-year growth 2024-2029 (%)
Data Table on Display Ads - Year-over-year growth 2024-2029 (%)
10.6 Video Ads - Market size and forecast 2024-2029
Chart on Video Ads - Market size and forecast 2024-2029 ($ billion)
Data Table on Video Ads - Market size and forecast 2024-2029 ($ billion)
Chart on Video Ads - Year-over-year growth 2024-2029 (%)
Data Table on Video Ads - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
12.14 Mexico - Market size and forecast 2024-2029
Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
Chart on Mexico - Year-over-year growth 2024-2029 (%)
Data Table on Mexico - Year-over-year growth 2024-2029 (%)
12.15 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.16 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
12.17 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
Companies covered
15.2 Company ranking index
Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 Alibaba Group Holding Ltd.
Alibaba Group Holding Ltd. - Overview
Alibaba Group Holding Ltd. - Business segments
Alibaba Group Holding Ltd. - Key news
Alibaba Group Holding Ltd. - Key offerings
Alibaba Group Holding Ltd. - Segment focus
SWOT
15.5 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
SWOT
15.6 Amazon.com Inc.
Amazon.com Inc. - Overview
Amazon.com Inc. - Business segments
Amazon.com Inc. - Key news
Amazon.com Inc. - Key offerings
Amazon.com Inc. - Segment focus
SWOT
15.7 Baidu Inc.
Baidu Inc. - Overview
Baidu Inc. - Business segments
Baidu Inc. - Key offerings
Baidu Inc. - Segment focus
SWOT
15.8 Dentsu Group Inc.
Dentsu Group Inc. - Overview
Dentsu Group Inc. - Business segments
Dentsu Group Inc. - Key offerings
Dentsu Group Inc. - Segment focus
SWOT
15.9 Digital Turbine Inc.
Digital Turbine Inc. - Overview
Digital Turbine Inc. - Business segments
Digital Turbine Inc. - Key offerings
Digital Turbine Inc. - Segment focus
SWOT
15.10 Eniro AB
Eniro AB - Overview
Eniro AB - Product / Service
Eniro AB - Key offerings
SWOT
15.11 GroupM
GroupM - Overview
GroupM - Product / Service
GroupM - Key offerings
SWOT
15.12 Hakuhodo DY Media Partners Inc. Co. Ltd.
Hakuhodo DY Media Partners Inc. Co. Ltd. - Overview
Hakuhodo DY Media Partners Inc. Co. Ltd. - Product / Service
Hakuhodo DY Media Partners Inc. Co. Ltd. - Key offerings
SWOT
15.13 Meta Platforms Inc.
Meta Platforms Inc. - Overview
Meta Platforms Inc. - Business segments
Meta Platforms Inc. - Key news
Meta Platforms Inc. - Key offerings
Meta Platforms Inc. - Segment focus
SWOT
15.14 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
15.15 Tencent Holdings Ltd.
Tencent Holdings Ltd. - Overview
Tencent Holdings Ltd. - Business segments
Tencent Holdings Ltd. - Key news
Tencent Holdings Ltd. - Key offerings
Tencent Holdings Ltd. - Segment focus
SWOT
15.16 The Interpublic Group of Companies Inc.
The Interpublic Group of Companies Inc. - Overview
The Interpublic Group of Companies Inc. - Business segments
The Interpublic Group of Companies Inc. - Key offerings
The Interpublic Group of Companies Inc. - Segment focus
SWOT
15.17 Yahoo B2B
Yahoo B2B - Overview
Yahoo B2B - Product / Service
Yahoo B2B - Key offerings
SWOT
15.18 X Corp.
X Corp. - Overview
X Corp. - Product / Service
X Corp. - Key offerings
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
Research methodology
16.5 Data procurement
Information sources
16.6 Data validation
Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits 6: Executive Summary - Chart on Market Segmentation by Application
Exhibits 7: Executive Summary - Chart on Market Segmentation by Type
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Company Market Positioning
Exhibits 11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 12: Overview on criticality of inputs and factors of differentiation
Exhibits 13: Overview on factors of disruption
Exhibits 14: Impact of drivers and challenges in 2024 and 2029
Exhibits 15: Parent Market
Exhibits 16: Data Table on - Parent Market
Exhibits 17: Market characteristics analysis
Exhibits 18: Value chain analysis
Exhibits 19: Offerings of companies included in the market definition
Exhibits 20: Market segments
Exhibits 21: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 22: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits 23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 25: Historic Market Size - Data Table on Global Online Ad Spending Market 2019 - 2023 ($ billion)
Exhibits 26: Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
Exhibits 27: Historic Market Size - Application Segment 2019 - 2023 ($ billion)
Exhibits 28: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits 29: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits 30: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits 31: Five forces analysis - Comparison between 2024 and 2029
Exhibits 32: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 34: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 35: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 36: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 37: Chart on Market condition - Five forces 2024 and 2029
Exhibits 38: Chart on Platform - Market share 2024-2029 (%)
Exhibits 39: Data Table on Platform - Market share 2024-2029 (%)
Exhibits 40: Chart on Comparison by Platform
Exhibits 41: Data Table on Comparison by Platform
Exhibits 42: Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Exhibits 43: Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Exhibits 44: Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
Exhibits 45: Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
Exhibits 46: Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
Exhibits 47: Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
Exhibits 48: Chart on Desktops - Year-over-year growth 2024-2029 (%)
Exhibits 49: Data Table on Desktops - Year-over-year growth 2024-2029 (%)
Exhibits 50: Market opportunity by Platform ($ billion)
Exhibits 51: Data Table on Market opportunity by Platform ($ billion)
Exhibits 52: Chart on Application - Market share 2024-2029 (%)
Exhibits 53: Data Table on Application - Market share 2024-2029 (%)
Exhibits 54: Chart on Comparison by Application
Exhibits 55: Data Table on Comparison by Application
Exhibits 56: Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
Exhibits 57: Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
Exhibits 58: Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
Exhibits 59: Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
Exhibits 60: Chart on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
Exhibits 61: Data Table on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
Exhibits 62: Chart on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
Exhibits 63: Data Table on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
Exhibits 64: Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits 65: Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits 66: Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 67: Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 68: Chart on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
Exhibits 69: Data Table on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
Exhibits 70: Chart on Travel and hospitality - Year-over-year growth 2024-2029 (%)
Exhibits 71: Data Table on Travel and hospitality - Year-over-year growth 2024-2029 (%)
Exhibits 72: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 73: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 74: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 75: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 76: Market opportunity by Application ($ billion)
Exhibits 77: Data Table on Market opportunity by Application ($ billion)
Exhibits 78: Chart on Type - Market share 2024-2029 (%)
Exhibits 79: Data Table on Type - Market share 2024-2029 (%)
Exhibits 80: Chart on Comparison by Type
Exhibits 81: Data Table on Comparison by Type
Exhibits 82: Chart on Search Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 83: Data Table on Search Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 84: Chart on Search Ads - Year-over-year growth 2024-2029 (%)
Exhibits 85: Data Table on Search Ads - Year-over-year growth 2024-2029 (%)
Exhibits 86: Chart on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 87: Data Table on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 88: Chart on Social Media Ads - Year-over-year growth 2024-2029 (%)
Exhibits 89: Data Table on Social Media Ads - Year-over-year growth 2024-2029 (%)
Exhibits 90: Chart on Display Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 91: Data Table on Display Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 92: Chart on Display Ads - Year-over-year growth 2024-2029 (%)
Exhibits 93: Data Table on Display Ads - Year-over-year growth 2024-2029 (%)
Exhibits 94: Chart on Video Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 95: Data Table on Video Ads - Market size and forecast 2024-2029 ($ billion)
Exhibits 96: Chart on Video Ads - Year-over-year growth 2024-2029 (%)
Exhibits 97: Data Table on Video Ads - Year-over-year growth 2024-2029 (%)
Exhibits 98: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 99: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits 100: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 101: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 102: Market opportunity by Type ($ billion)
Exhibits 103: Data Table on Market opportunity by Type ($ billion)
Exhibits 104: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 105: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 106: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 107: Chart on Geographic comparison
Exhibits 108: Data Table on Geographic comparison
Exhibits 109: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 110: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits 111: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 112: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 113: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 114: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits 115: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 116: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 117: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 118: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits 119: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 120: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 121: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 122: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits 123: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 124: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 125: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 126: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits 127: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 128: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 129: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 130: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 131: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 132: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 133: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 134: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits 135: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 136: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 137: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits 138: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits 139: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 140: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 141: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 142: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits 143: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 144: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 145: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 146: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits 147: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 148: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 149: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 150: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits 151: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 152: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits 153: Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
Exhibits 154: Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
Exhibits 155: Chart on Mexico - Year-over-year growth 2024-2029 (%)
Exhibits 156: Data Table on Mexico - Year-over-year growth 2024-2029 (%)
Exhibits 157: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 158: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits 159: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 160: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 161: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 162: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits 163: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 164: Data Table on India - Year-over-year growth 2024-2029 (%)

Executive Summary

The following companies are recognized as the key players in the global online ad spending market: Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., InterActiveCorp, Meta Platforms Inc., Microsoft Corp., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Yahoo B2B, and X Corp..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growth of online video and connected tv (CTV) advertising."

According to the report, one of the major drivers for this market is the decline in offline ad spending.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alibaba Group Holding Ltd.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Baidu Inc.
  • Dentsu Group Inc.
  • Digital Turbine Inc.
  • Eniro AB
  • GroupM
  • Hakuhodo DY Media Partners Inc. Co. Ltd.
  • InterActiveCorp
  • Meta Platforms Inc.
  • Microsoft Corp.
  • SXM Media
  • Tencent Holdings Ltd.
  • The Interpublic Group of Companies Inc.
  • Yahoo B2B
  • X Corp.

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