Quinoa Global Market Report 2024

The quinoa market size has grown rapidly in recent years. It will grow from $101.49 billion in 2023 to $112.72 billion in 2024 at a compound annual growth rate (CAGR) of 11.1%. The growth observed in the historic period can be attributed to various factors, including the increasing popularity of health and wellness trends, a growing awareness of the benefits of quinoa, a rise in vegetarian and vegan lifestyles, the expansion of the gluten-free food market, and the culinary diversity and versatility offered by quinoa.

The quinoa market size is expected to see rapid growth in the next few years. It will grow to $169.54 billion in 2028 at a compound annual growth rate (CAGR) of 10.7%. The projected growth in the forecast period can be attributed to a sustained emphasis on healthy eating habits, an increasing awareness of sustainable and ethical food choices, a growing demand for plant-based proteins, a renewed interest in exploring ancient and traditional foods, and the globalization of cuisine with cross-cultural influences.

The quinoa market is poised for growth, driven by the increasing health awareness among consumers during the forecast period. A shift toward healthier eating habits is evident, with consumers seeking foods and beverages that align with evolving health and wellness, ethical, and sustainability preferences. Quinoa, being high in fiber, gluten-free, and containing all essential amino acids, is gaining popularity as a preferred choice. The readily available nature of quinoa, coupled with ongoing product innovation and a heightened desire for healthy foods, is expected to fuel its growth. For example, according to Taste France For Business, a France-based Business-to-business (B2B) platform, quinoa cultivation has expanded to 7,500 acres (3,000 hectares) by 375 farmers as of July 2021. This expansion underscores the increasing health awareness driving the growth of the quinoa market.

The quinoa market is anticipated to benefit from the growing demand for processed foods. Processed foods, referring to items that undergo intentional alterations to their natural state through various preparation, preservation, cooking, or packaging methods, are incorporating quinoa as a nutrient-dense superfood. Quinoa, with its essential amino acids, fiber, vitamins, and minerals, offers gluten-free and complete protein options for processed food products. For instance, data from the Agricultural and Processed Food Products Export Development Authority (APEDA), an Indian government agency, highlights a significant increase in processed food product exports from $11,671 million to $13,261 million in 2021–22, reflecting the growing demand for processed foods. Therefore, the upward trajectory in processed food demand is contributing to the growth of the quinoa market.

Major companies in the quinoa market are strategically focused on introducing innovative solutions, such as ancient grains, to gain a competitive advantage. Ancient grains refer to a category of pseudocereals believed to have undergone minimal changes through selective breeding. In August 2023, Mars, Inc., a US-based confectionery products manufacturer, launched the Super Grains line. This rice- and grain-based meal, packaged in convenient microwaveable 8-ounce pouches, offers Tuscan Herbs, Indian style, and Smoky Southwest flavors. Varieties include quinoa, wheat berries, pearl millet, sorghum, finer millet, amaranth, and more.

Major companies in the quinoa market are actively pursuing strategic partnerships as part of their competitive strategies. Strategic partnerships involve collaborative alliances between two or more organizations with shared goals for mutual benefits. An example of this is the partnership between SIMPLi, a US-based food company, and Whole Foods Market, Inc., a US-based supermarket chain, announced in May 2022. This collaboration aims to expand the Regenerative Organic Certified (ROC) product line, offering consumers responsibly sourced pantry ingredients.

In May 2022, Above Food Corp., a Canada-based food processing company, acquired Northern Quinoa Production Corp. (NorQuin) for an undisclosed amount. This acquisition is intended to enhance Above Food Corp.'s specialty ingredient and consumer-facing business while leveraging expertise in genetics and plant breeding for a broader range of proteins. Northern Quinoa Production Corp. (NorQuin) is a Canada-based food products company specializing in quinoa.

Major companies operating in the quinoa market report are Sharp Corporation, General Mills Inc., Ardent Mills LLC, The Hain Celestial Group, Quinoa International Corp., Grain Millers Inc., Morning Foods Ltd., The British Quinoa Company, Hancock Seed Company, Andean Valley SA, Alter Eco Americas Inc., Quinoa Corporation, Heritage Harvest Seed, Andean Naturals Inc., Victory Seed Company, Blue Lake Milling Pty Ltd., Inca Organics, Quinoa Foods Company, Irupana Andean Organic Food S.A., Territorial Seed Company, Northern Quinoa Production Corporation, Keen One Foods LLC, Adaptive Seeds, Agrophilia, ComRural S.R.L., Quinoabol S.R.L., Inca Health Organic SAC, Mewar Impex, European Quinoa Group, The Real Seed Collection Ltd.

South America was the largest region in the quinoa market in 2023. The regions covered in the quinoa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the quinoa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Quinoa is classified into organic and inorganic types. Organic quinoa is produced without the use of pesticides and generally boasts higher nutritional value. Quinoa finds applications in ingredients and packed food, contributing to various industries such as food, cosmetics, pharmaceuticals, and others.

The quinoa market research report is one of a series of new reports that provides quinoa market statistics, including quinoa industry global market size, regional shares, competitors with a quinoa market share, detailed quinoa market segments, market trends, and opportunities, and any further data you may need to thrive in the quinoa industry. This quinoa market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The quinoa market consists of sales of red quinoa seeds, white quinoa seeds, black quinoa seeds, quinoa flakes, and other quinoa products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.