U.S. Events Market by Type, Revenue Source, Organizer, Age Group and Income Level: Opportunity Analysis and Industry Forecast, 2021-2030

The U.S. events market size was valued at $94.8 billion in 2020 and is expected to reach $538.6 billion by 2030, registering a CAGR of 13.0% from 2021 to 2030.



Events refer to public gathering of populace at a determined time and place for a purpose. The purpose for staging an event can be increase in business profitability, celebratory, entertainment, and community causes. The most popular events include conference & exhibition, corporate events & seminar, promotion & fundraising, music & art performance, sports, festival, trade shows, and product launch. The key stakeholders within the events industry are corporate organizations, public organizations & NGOs, and similar others.

The growth of the U.S. events industry is majorly driven by upsurge in frequency of corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events. Furthermore, deployment of best-inclass technology that can handle the entire event propels the U.S. events market growth. Moreover, customarily held multi-dimensional events act as a key driver of the global events industry. In addition, sponsorships from various brands such as Redbull, Monster Energy, Nike, Cocoa Cola, and others for a major global three-day festival as well as a small gig or act in a social club or arena boost the market growth. Nevertheless, introduction of new media platforms and distribution methods further offers scope for giants to interact and organize events involving artists, performers, speakers, and business coaches. However, higher market entry cost and industry fragmentation are some of the major restraints of the industry.

The U.S. events market is segmented into type, revenue source, organizer, age group, and income group. On the basis of type, the market is divided into music concert, festivals, sports, exhibitions & conferences, corporate events & seminar, webinar, hybrid events, and others. On the basis of revenue source, it is segregated into ticket sale, sponsorship, and others. As per organizer, it is categorized into corporate, sports, education, entertainment, and others. By age group, it is fragmented into below 20 years, 21–40years, and above 40 years. Based on income group, it is segmented into upper class, upper middle class, lower middle class, and lower class.

The major players profiled in the U.S. events market report are Access Destination Services, LLC, Anschutz Entertainment Group, BCD Meeting & Events, BI Worldwide, Creative Group, Inc., Cvent, Inc., ITA Group, Maritz Holdings, Inc., The ATPI Group, and 360 Destination Group.

Key market benefits for stakeholders

• The report provides an extensive analysis of the current & emerging trends and opportunities in the U.S. Events market.
• It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
• A comprehensive analysis of factors that drive and restrict the growth of the U.S. Events market is highlighted in the study.
• An extensive analysis of the U.S. Events market is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential & niche segments as well as states exhibiting favorable growth.