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Security Adjacencies: Building on Peace of Mind Value Props

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  • 42 Pages
  • March 2022
  • Region: Global
  • Parks Associates
  • ID: 5561802
Security service providers have an opportunity to build on their core offering by cultivating peace-of-mind value propositions for lifestyle segment use cases. This report evaluates market potential for smart solutions that leverage residential security strengths to address other peace-of-mind use cases, such as elder care, childcare, pets, car security, frequent travelers, vacation homeowners, and property safety from fire and water damage.

Table of Contents

Bottom Line

Understanding Peace of Mind

Peace of Mind Use Cases
  • Motor Vehicles
  • Pets
  • Yard/Outdoor Items
  • Package Deliveries
  • High-Value Personal Property
  • Boats/Watercrafts
  • Vacation Homes

Insurance and Security Peace of Mind Parallels

Implications and Recommendations




List of Figures
  • Benefits Influencing Smart Home Device Purchases
  • Motor Vehicle Theft, 2019-20
  • Motor Vehicle In-Market Solutions
  • Desired Capabilities of Vehicle Monitoring Service
  • Pet In-Market Solutions
  • COVID-19 Impact on Interest in Family/Pet Monitoring
  • Yard/Outdoor Item In-Market Solutions
  • Networked Cameras Monitoring Interest
  • Package Delivery In-Market Solutions
  • Top 3 Important Conditions for Security System to Detect and Prevent Burglaries, 2018-19
  • High-Value Personal Property In-Market Solutions
  • Desired Items for Smart Tag Tracking Service
  • New Powerboats in the US, 2019-20
  • Boat/Watercraft In-Market Solutions
  • Vacation Home In-Market Solutions
  • Drivers and Barriers for Smart Home Technology Adoption for Insurance Providers
  • Attitudes Towards Smart Home Devices and Insurers