Fears around the cessation of remittances and high food prices negatively affect consumer spending
This Staple Foods in El Salvador report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Staple Foods in El Salvador report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Fears around the cessation of remittances and high food prices negatively affect consumer spending
INDUSTRY PERFORMANCE
- Retail value sales rise in 2025
- Higher income groups opt for healthier variants while food choices among the majority of the population remain price driven
- Demand rises for convenience foods and international indulgences
WHAT’S NEXT?
- Retail value sales rise over the forecast period as consumers increasingly seek convenient yet healthy staples
- Growing appeal of foreign cuisines among young generations
- Fresh products appeal for their healthful characteristics, lower prices and low ownership rates of freezers and refrigerators
COMPETITIVE LANDSCAPE
- Bimbo remains the leading player after artisanal in 2025
- Grupo Bimbo registers the strongest dynamism
CHANNELS
- Supermarkets remains the leading channel for staples
- Retail e-commerce registers the strongest growth in 2025 as more consumers appreciate the convenience of buying staples online
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2020-2025
- Table 2 Sales of Staple Foods by Category: Value 2020-2025
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
- Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
BAKED GOODS
- Key Data Findings
- 2025 Developments
- Baked goods benefit from traditional consumption in El Salvador
- Industry performance
- Bread remains the most popular baked goods in the country
- Pastries and cakes remain popular in the country
- Private label benefits from growing popularity due to high unit prices over the forecast period
- Better-for-you options are increasingly sought after by higher income demographics
- International tastes increasingly shape demand for international bread varieties
- Grupo Bimbo SAB retains the lead in baked goods after artisanal
- Grupo Bimbo’s strong presence in sliced bread enables it to continue growing
- Food/drink/tobacco specialists is the main distribution channel for baked goods in the country
- Strong growth of retail e-commerce as supermarkets develop omnichannels
- Category Data
- Table 13 Sales of Baked Goods by Category: Volume 2020-2025
- Table 14 Sales of Baked Goods by Category: Value 2020-2025
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
- Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
BREAKFAST CEREALS
- Sales contract despite a wide variety of breakfast cereals present in the country and strong innovation
- Breakfast cereals is a small category in El Salvador with high food prices hampering consumer uptake
- Consumer drive to save money boosts the popularity of economic packaging
- Innovation attracts consumers while limited budgets and health and wellness trends pose challenges to breakfast cereals
- Better-for-you options increase in popularity
- Assorted, individually sized packs, appeal to those seeking to consume snacks on the go
- Kellogg de Centroamérica SA retains the outright lead in breakfast cereals
- PepsiCo Inc, represented by Sabritas y Cía SA de CV, is the most dynamic player in breakfast cereals
- Supermarkets often sell the latest breakfast cereal innovations
- Sales of breakfast cereals via retail e-commerce benefit from a young audience
- Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
- Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
- Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
- Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
- Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
- Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
- Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
- Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
- Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
- Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT
- Consumers seek affordable options in processed meat, seafood and alternatives to meat
- High unit prices and unhealthy perception limit the category’s popularity
- Lack of home ownership of refrigerators and freezers constrains the popularity of chilled and frozen varieties
- Plant-based options continue growing in popularity over the forecast period
- The protein trend benefits forecast period sales of processed meat, seafood and alternatives to meat
- International flavours attract consumers seeking new experiences
- Corporación Multi Inversiones SA retains a solid lead with its popular Pollo Indio brand
- The popularity of Pollo Indio helps Corporación Multi Inversiones SA achieve strong growth
- Supermarkets remains the leading channel, trusted for its refrigerated environment
- Strong growth of retail e-commerce for processed meat, seafood and alternatives to meat
- Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
- Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
- Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
- Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
- Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
PROCESSED FRUIT AND VEGETABLES
- Fresh fruit and vegetables remain more popular than processed, with the latter only popular among consumers when seeking convenience
- Industry PERFORMANCE
- Strong consumer preference for and availability of local fresh products and health credentials limit the popularity of processed alternatives
- Improving infrastructure and increasingly busy lifestyles boost the popularity of processed fruit and vegetables
- Consumers continue to search for ways to lower costs over the forecast period
- Increasingly busy lifestyles promote category growth
- Imported products expand the selection of readily available fresh products
- Unilever Group leads in processed fruit and vegetables
- Unilever Group achieves the strongest growth in processed fruit and vegetables
- Supermarkets carries the widest range of processed fruit and vegetables
- Convenience and product choice boost the growth of retail e-commerce
- Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
- Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
- Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
- Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
- Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
- Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
- Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
- Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
- Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
- Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
RICE, PASTA AND NOODLES
- Low cost players benefit from food inflation
- Rice remains popular across demographics with lower income households opting for unbranded bulk rice
- Pasta benefits from the growing popularity of Italian cuisine
- Product variety of rice, pasta and noodles expands over the forecast period
- Health and wellness and the popularity of some diets discourage consumption among some consumer groups
- Increased specialisation of noodles likely over the forecast period
- Agroindustrias Gumarsal SA de CV leads with rice sales
- San Pedro and its wide range of formats enables Agroindustrias Gumarsal SA de CV to achieve strong growth
- Supermarkets sell imported varieties of rice, pasta, and noodles as well as a wider variety of products
- Retail e-commerce, while niche, achieves strong growth in the distribution of rice, pasta and noodles
- Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
- Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
- Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
- Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
- Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
- Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
- Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
- Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
- Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
- Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
