Staple Foods in Jordan

Staple foods is set to see total volume growth in Jordan in 2024, though the local economy has been adversely affected by the Israel-Hamas war, with the number of tourists visiting Jordan declining. The fall in tourist numbers has had a direct negative impact on sales through foodservice. Moreover, calls to boycott international brands have affected sales, particularly breakfast cereals, though the impact here was partly mitigated by demand from Western expatriates living in Jordan.

The Staple Foods in Jordan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.