Saudi Arabia Non-Alcoholic Drinks Market by Region, Competition, Forecast & Opportunities, 2020-2030F

The Saudi Arabia Non-Alcoholic Drinks Market was valued at USD 10.34 Billion in 2024 and is projected to reach USD 14.56 Billion by 2030, rising at a CAGR of 5.87%. This growth is primarily fueled by rising health awareness among consumers, who are increasingly seeking healthier alternatives to sugar-laden and carbonated beverages. Concerns over lifestyle diseases like obesity and diabetes are particularly influencing younger demographics to shift toward functional and plant-based drinks. Additionally, the market is benefiting from growing interest in premium and organic beverages, supported by higher disposable incomes and urban lifestyles. The convenience factor of ready-to-drink options, along with strong government advocacy for healthier diets and wellness, is also driving demand. Technological integration and retail expansion - especially via e-commerce - are making these beverages more accessible across Saudi Arabia.

Key Market Drivers

Rising Sports Participation Across the Region

The surge in sports participation is a major catalyst for the Saudi Arabia non-alcoholic drinks market. As of April 2025, the national sports participation rate has climbed from 13% to 48%, largely due to Vision 2030 and government initiatives promoting active lifestyles. This trend has created robust demand for sports and energy drinks, as well as functional beverages that aid in hydration and physical recovery. Fitness enthusiasts and athletes are increasingly opting for non-alcoholic options with added electrolytes, vitamins, and performance-boosting ingredients. This shift supports continued innovation and product expansion in the functional beverage category, strengthening the market's overall growth trajectory.

Key Market Challenges

Increased Competition from Local and International Brands

The non-alcoholic drinks market in Saudi Arabia is facing heightened competition from both global giants and emerging local players. International brands offer strong brand equity and diverse product portfolios, while local brands cater effectively to regional taste preferences and cultural expectations. This competitive environment requires companies to continuously innovate and differentiate themselves through new formulations, health-focused ingredients, and appealing packaging. Price sensitivity among consumers also necessitates strategic pricing approaches to balance premium quality with affordability. This rising competition puts pressure on market players to maintain relevance and market share.

Key Market Trends

Increasing Focus on Sustainable Packaging

Sustainability is becoming a core focus within the Saudi non-alcoholic drinks sector, with both consumers and companies leaning toward eco-friendly packaging. Innovations such as biodegradable containers, recyclable bottles, and minimal-plastic designs are gaining traction. These developments are not only responding to environmental concerns but also aligning with national initiatives to reduce plastic waste and promote recycling. Moreover, smart packaging technologies that improve user engagement and provide value-added features - such as freshness indicators or digital connectivity - are emerging as important tools for brand differentiation. Sustainability, combined with technological innovation, is shaping the future of packaging across the non-alcoholic beverage landscape in the Kingdom.

Key Players Profiled in this Saudi Arabia Non-Alcoholic Drinks Market Report

• Nestle S.A.
• Aujan Group Holding
• PepsiCo, Inc.
• The Coca Cola Company
• AlSafi Danone
• Hana Water Company
• USM Business Systems
• Al-Hijaz Water Co. Ltd
• Akoya Water
• Almarai Company

Report Scope:

In this report, the Saudi Arabia Non-Alcoholic Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Saudi Arabia Non-Alcoholic Drinks Market, by Product Type:

• Bottled Water
• Fruit Juices & Flavored Drinks
• Carbonated Soft Drinks
• Functional/Energy & Sports Drinks
• Others

Saudi Arabia Non-Alcoholic Drinks Market, by Packaging:

• Bottles
• Cans
• Cartons
• Others

Saudi Arabia Non-Alcoholic Drinks Market, by Distribution Channel:

• Convenience Stores
• Supermarket/Hypermarket
• Online
• Departmental Stores
• Others

Saudi Arabia Non-Alcoholic Drinks Market, by Region:

• Eastern
• Western
• Northern & Central
• Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia Non-Alcoholic Drinks Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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