This study covers the United States consumer market for point-of-use (POU) water treatment systems primarily designed to decrease the amount of contaminants and minerals in households’ water. Systems purchased by consumers for personal use outside of the home (e.g., during leisure activities, pleasure, work, or school) are also considered, as are consumables, such as replacement filters, membranes, and salt.
Refrigerator water filters and pitchers are excluded because these systems are originally sold to equipment manufacturers and only the replacement units are sold to consumers.
Historical data for 2009, 2014, and 2019 and forecasts to 2024 and 2029 are provided for POU consumer water treatment system demand both in units and in current dollars (which are not adjusted to account for inflation).
Key breakouts for POU consumer water treatment systems include technology, system, and region.
Technologies include:
- conventional filtration (adsorptive or mechanical filtration media or the combination of the two)
- reverse osmosis (RO) and other membranes (e.g., ultrafiltration, microfiltration)
- distillation
- other technologies:
- magnetic and deionizing
- ultraviolet (UV) disinfection
- ozone treatment
- atmospheric disinfection
The technology under which a particular product is classified is determined by the highest level of treatment in that system. For instance, if a product includes both conventional filtration and reverse osmosis, it is labeled as a reverse osmosis system because that technology removes the most contaminants.
Types of POU systems include:
- under-the-sink
- countertop
- faucet-mounted
- flow-through
- other POU systems (e.g., atmospheric, showerhead, water bottles, filter straws)
The main designation for systems is the point at which treatment occurs, entry or use. Point-of-entry treatment, which is not included in this study, is defined as treatment at the location where water enters the household for the first time, prior to being dispersed to the home’s faucets. Point-of-use treatment is defined as treatment at the point where water will be consumed or used for other purposes.
Consumables are also included in this study:
- replacement water filters
- replacement membranes (e.g., spiral-wound, hollow-fiber, plate and frame, large tube)
Demand for POU consumer water treatment systems is also segmented by the following US geographic regions: Northeast, Midwest, South, and West.
Table of Contents
1. Executive Summary
2. About This Report
- Report Details
- Scope & Product Description
3. Impact of COVID-19 Pandemic
- Overview
- Impact on the Economy
- Impact on the POU Consumer Water Treatment Industry
4. Overview
- Historical Market Trends
- Demand by Technology
- Demand by Region
- Pricing Trends
- Global Outlook
5. Systems
- Demand by System Type
- Under-the-Sink Systems
- Product Description
- Demand by Technology
- Demand by Region
- Suppliers
- Countertop Systems
- Product Description
- Demand by Technology
- Demand by Region
- Suppliers
- Faucet-Mounted Systems
- Product Description
- Demand by Technology
- Demand by Region
- Market Share & Key Suppliers
- Flow-Through Systems
- Product Description
- Demand by Technology
- Demand by Region
- Market Share & Key Suppliers
- Other POU Systems
- Product Description
- Demand by Technology
- Demand by Region
- Suppliers
6. Factors Impacting Water Treatment Demand
- Trends in Household Water Sources
- Competition from Bottled Water
- Technological Innovations
- Smart Technology
- Wi-Fi & Bluetooth Capability
- Electronic Indicators
- Sustainability
7. Consumer Insights
- Why Consumers Treat Their Water
- Home Water Sources
- Consumer Perceptions of Tap Water Quality
- Impact of Negative Media about Water Quality
- Environmental Attitudes
8. Key Suppliers & Industry Structure
- Industry Composition
- Market Share
- Mergers & Acquisitions
9. Appendix
- Scope
- Definitions
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographic Trends
- Residential Building Construction
- Residential Improvements & Repairs
- Housing Stock
- Housing Completions
- Consumer Spending
- Beverage Production
List of Tables
3. Impact of COVID-19 Pandemic
Table 3-1 Macroeconomic Indicators, 2019-2022 (billion 2012 dollars)
Table 3-2 Annual Point-of-Use Consumer Water Treatment Demand by Technology, 2019-2021 (million dollars)
Table 3-3 - Annual Point-of-Use Consumer Water Treatment Demand by Product, 2019-2021 (million dollars)
4. Overview
Table 4-1 Point-of-Use Consumer Water Treatment System Demand, 2009-2019 (million dollars)
Table 4-2 Point-of-Use Consumer Water Treatment System Demand by Technology, 2009-2029 (thousand units & million dollars)
Table 4-3 Point-of-Use Consumer Water Treatment System Demand by Region, 2009-2029 (million dollars)
Table 4-4 Point-of-Use Consumer Water Treatment System Pricing by Product, 2009-2029 (dollars per unit)
5. Systems
Table 5-1 Point-of-Use Consumer Water Treatment System Demand by Type, 2009-2029 (thousand units & million dollars)
Table 5-2 Under-the-Sink Consumer Water Treatment System Demand by Technology, 2009-2029 (thousand units & million dollars)
Table 5-3 Under-the-Sink Consumer Water Treatment System Demand by Region, 2009-2029 (million dollars)
Table 5-4 Selected Under-the-Sink Product Offerings
Table 5-5 Countertop Consumer Water Treatment System Demand by Technology, 2009-2029 (thousand units & million dollars)
Table 5-6 Countertop Consumer Water Treatment System Demand by Region, 2009-2029 (million dollars)
Table 5-7 Selected Countertop Product Offerings
Table 5-8 Faucet-Mounted Consumer Water Treatment System Demand, 2009-2029(thousand units & million dollars)
Table 5-9 Faucet-Mounted Consumer Water Treatment System Demand by Region, 2009-2029 (million dollars)
Table 5-10 Flow-Through Consumer Water Treatment System Demand, 2009-2029(thousand units & million dollars)
Table 5-11 Flow-Through Consumer Water Treatment System Demand by Region, 2009-2029 (million dollars)
Table 5-12 Other Point-of-Use System Types: Key Characteristics
Table 5-13 Other Point-of-Use Consumer Water Treatment System Demand by Technology, 2009-2029 (thousand units & million dollars)
Table 5-14 Other Point-of-Use Consumer Water Treatment System Demand by Region, 2009-2029 (million dollars)
6. Factors Impacting Water Treatment Demand
Table 6-1 Water Source by Household, 2009-2029 (million households)
Table 6-2 Bottled Water Production & Water Treatment System Demand, 2009-2029 (billion gallons & thousand units)
7. Consumer Insights
Table 7-1 Environmental Attitude Trends, 2015-2020 (percentage of population)
8. Key Suppliers & Industry Structure
Table 8-1 Selected Mergers & Acquisitions
9. Appendix
Table 9-1 Study Scope: US Geographic Regions & Subregions
Table 9-2 Relevant Industry Codes
Table 9-3 Relevant HS Codes
Table 9-4 Macroeconomic Indicators, 2009-2029 (billion 2012 dollars)
Table 9-5 Population & Households, 2009-2029 (million persons)
Table 9-6 Residential Building Construction Expenditures, 2009-2029 (billion dollars & billion 2012 dollars)
Table 9-7 Residential Improvement & Repair Expenditures, 2009-2029 (billion dollars & billion 2012 dollars)
Table 9-8 Housing Stock by Type, 2009-2029 (million units)
Table 9-9 New Housing Indicators, 2009-2029 (thousand units)
Table 9-10 Personal Consumption Expenditures, 2009-2029 (billion dollars)
Table 9-11 Beverage Production, 2009-2029 (billion gallons)
List of Figures
1. Executive Summary
Figure 1-1 Point-of-Use Consumer Water Treatment System Market Outlook
3. Impact of COVID-19 Pandemic
Figure 3-1 Real GDP by Economic Sector, 2019-2022 (% annual change)
Figure 3-2 Point-of-Use Consumer Water Treatment System Value Demand Growth, 2018-2024 (percent annual change)
4. Overview
Figure 4-1 Point-of-Use Consumer Water Treatment System Demand, 2004-2019(million dollars)
Figure 4-2 Point-of-Use Consumer Water Treatment System Demand by Technology, 2009-2029 (million dollars)
Figure 4-3 Point-of-Use Consumer Water Treatment System Demand by Region, 2009-2029 (million dollars)
Figure 4-4 Point-of-Use Consumer Water Treatment System Pricing, 2009-2029(dollars per unit)
5. Systems
Figure 5-1 Point-of-Use Consumer Water Treatment Demand by Type, 2009-2029(million dollars)
Figure 5-2 Under-the-Sink Product Example: iSpring Water Systems
Figure 5-3 Countertop Water Treatment System Types: Product Examples
Figure 5-4 Faucet-Mounted Systems: Product Example
Figure 5-5 Faucet-Mounted Consumer Water Treatment System Market Share by Company, 2019 (million dollars)
Figure 5-6 Flow-Through Systems: Product Example
Figure 5-7 Flow-Through Consumer Water Treatment System Market Share by Company, 2019 (million dollars)
Figure 5-8 LifeStraw Product Example
6. Factors Impacting Water Treatment Demand
Figure 6-1 Electronic Indicators: Product Example
7. Consumer Insights
Figure 7-1 Where Consumers Report Getting Their Home Water by Rural vs. Urban Setting, 2020 (% of total respondents)
Figure 7-2 “On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?”, 2020 (% of total respondents)
8. Key Suppliers & Industry Structure
Figure 8-1 Point-of-Use Consumer Water Treatment System Market Share by Company, 2019 (million dollars)
Samples
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Companies Mentioned
- Clorox (Brita)
- Culligan International
- Haier Group (GE Appliances)
- Helen of Tryp (Kaz)
Methodology
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