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Dose and Co - Success Case Study

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  • 15 Pages
  • December 2021
  • Region: Global
  • GlobalData
  • ID: 5562840
Dose and Co - Success Case Study is part of the publisher's Successes and Failures research. It examines the reasons underpinning success and key learnings. Dose & Co offers a collagen and protein powder and has grown in popularity as it is tapping into the growing Health & Wellness mega-trend.

Dose & Co has successfully managed to target young consumers with time constraints by developing collagen products in a convenient format that can be added to any drink. Dose & Co has gained more credibility with Khloe Kardashian as its new spokesperson.


  • Dose & Co adapts to consumers’ preferences by using natural ingredients, along with 'non-GMO' and 'gluten-free' claims.
  • Dose & Co started as a direct-to-consumer brand and after two years arrived in-store due to the omnichannel experience being more attractive to consumers.
  • Adapting the product range to consumers’ demands has accelerated its growth.

Reasons to Buy

  • Use Our selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the personal care sector by gaining insights from a brand that achieved international expansion.

Table of Contents

  • What?
  • Why?
  • Take-Outs
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Holland & Barret
  • Amazon