Push to Talk Global Market Report 2024

The push to talk market size has grown strongly in recent years. It will grow from $26.56 billion in 2023 to $28.82 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The expansion observed in the historical period can be attributed to the increase in the penetration of wireless devices and smartphones, a rise in the number of mobile workforce, the growing demand for driver safety, and the transition of the Land Mobile Radio (LMR) system from analog to digital.

The push to talk market size is expected to see rapid growth in the next few years. It will grow to $45.33 billion in 2028 at a compound annual growth rate (CAGR) of 12.0%. The anticipated growth in the forecast period can be attributed to the expansion of the telecommunication sector, the increasing defense expenditure, a growing population, and the rise in the adoption of the Internet of Things (IoT). Noteworthy trends expected in the forecast period encompass a focus on innovative technologies, product innovations, strategic partnerships, the implementation of push-to-talk solutions in critical portable communication devices to enhance communication in emergency situations and improve the efficiency of frontline workers, and the incorporation of push-to-talk solutions in mobile devices to provide mission-critical communications.

The push-to-talk market is witnessing significant growth driven by the increasing penetration of wireless devices and smartphones. The rapid adoption of smartphones is evident, with more than 50% of mobile handsets in the USA contributing to anticipated future penetration gains. With 325 million mobile subscriptions in the USA, representing a 103% penetration rate, the push-to-talk market is experiencing rapid expansion due to the widespread use of wireless devices and smartphones.

The growth of the push-to-talk market is further propelled by the increasing adoption of the Internet of Things (IoT). IoT involves a network of interconnected physical objects equipped with sensors and software, facilitating data exchange over the internet. In industries such as manufacturing, integrating push-to-talk solutions with IoT sensors enables timely notifications to workers about potential equipment failures, empowering proactive maintenance actions to prevent unplanned downtime. IoT Analytics reports an 18% increase in global IoT connections in 2022, reaching 14.3 billion active IoT endpoints. The projections for 2023 indicate another 16% growth, totaling 16.7 billion active endpoints, reflecting a continuous upward trend in IoT device connections and contributing to the growth of the push-to-talk market.

Innovative technologies, including advanced voice recognition and AI-driven features, are playing a significant role in revolutionizing real-time communication and enhancing the user experience in the push-to-talk market. Companies in this market are strategically focusing on integrating innovative technologies to strengthen their market position. For instance, Thuraya introduced an IP-based radio communications system called Thuraya PTT in February 2022, allowing the creation of private networks with seamless switching between satellite, cellular, and LAN technologies. This innovation enhances secure interoperability and efficient communication across diverse platforms, reinforcing the push-to-talk market.

The push-to-talk market is marked by a trend of continuous product innovations, with companies introducing cutting-edge devices and software solutions that address evolving user needs. Major players in the market are concentrating on product innovations to enhance their portfolios. In June 2022, a collaboration between Global Beam Telecom, Cobham Satcom, Inmarsat, and Hytera led to the introduction of BGAN PRISM PTT+, an advanced push-to-talk solution offering end-to-end connectivity solutions to prevent downtime for radio users in Middle East enterprise businesses. This unified network solution, combining satellite connectivity, radio systems, and cellular devices, is expected to accelerate the adoption of modern connectivity in the Middle East.

In August 2022, HP, a US-based information technology company, completed the acquisition of Poly for an undisclosed sum. This strategic move aimed to combine the expertise of both companies, enabling HP to further innovate its operations and provide enhanced solutions and services to its customers. Poly, a US-based manufacturer, specializes in innovative technologies and solutions, including video conferencing tools, conference phones, and push-to-talk solutions.

Major companies operating in the push to talk market report are The AT&T Inc., Verizon Communications Inc., T-Mobile, Motorola Solutions, Inc., Bell Canada Enterprises Inc., L3Harris Technologies, Inc., Telefonaktiebolaget LM Ericsson, Zebra Technologies Corporation, Hytera Communications Corp Ltd., Icom Inc., Singtel Optus Pty Limited, Bharti Airtel, Reliance Jio Infocomm Ltd., Bharat Sanchar Nigam Limited (BSNL), Nippon Telegraph and Telephone, KDDI Corporation, Tait Communications, Telstra, Iptt & International Push To Talk Ltd., Vodafone, Orange, SFR, Deutsche Telekom AG,, BT Group PLC, Virgin Media, TIM S.p.A, Wind Tre S.p.A., MásMóvil Ibercom, S.A., MTS, MegaFon, Polkomtel Spo.o., CETIN a.s., Nordic Telecom s.r.o, Multicom SA, TELUS, Zello, ESChat, Iridium Communications Inc., Qualcomm Technologies, Inc., Voxer, Mondelez Brasil Norte Nordeste Ltda, Signify Iluminacao Brasil Ltda, Thuraya Telecommunications Company, Etisalat, Nedaa, Shatel


North America was the largest region in the push to talk market in 2023. The regions covered in the push to talk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the push to talk market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of push-to-talk solutions based on technology include 3G, 4G, and Wi-Fi push-to-talk. These technologies facilitate two-way communication through 3G cellular networks, 4G cellular networks, and Wi-Fi networks, respectively. In terms of components, the push-to-talk market is segmented into hardware, software, and services. Hardware encompasses various push-to-talk devices, while software includes programs and software for advancing push-to-talk capabilities. Major end-users of push-to-talk solutions include public safety and security, transportation and logistics, government and defense, among others.

The push-to-talk market research report is one of a series of new reports that provides push-to-talk market statistics, including push-to-talk industry global market size, regional shares, competitors with a push-to-talk market share, detailed push-to-talk market segments, market trends and opportunities, and any further data you may need to thrive in the push-to-talk industry. This push-to-talk market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The push-to-talk market consists of revenues earned by entities that are engaged in providing two-way communication services such as a walkie-talkie. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.