Packaging Printing Market

Packaging Printing Market Overview

Packaging Printing Market is analyzed to grow at a CAGR of 5.09% during the forecast period 2022-2027 to reach $80,551.8 million. Packaging printing can be defined as the process of labelling packages in the form of written, electronic or graphical representations, meant to create brand awareness. The packaging printing industry makes use of different technologies, be it digital printing, flexography, rotogravure and so on along with inks in order to meet various end use customer demands. With aesthetic appeal and digital printing, personalized or custom packaging, seasonal festive prints, 3D graphical pictures or holograms, texts with varied fonts among others have been also contributing towards the growth of packaging printing market. However, advent of smart packaging options including AI, augmented reality, scannable QR codes, RFID chips and so on along with growing adoption towards digital printing are some of the major factors driving the market of printed packaging solutions. Prior to rising counterfeiting, printed packaging acts as a crucial factor in order to increase product authenticity, alongside offering customer retention, improving purchasing power of the consumers, sustaining its market position and so on.

Report Coverage

The report: “Packaging Printing Industry Outlook - Forecast (2022-2027)” covers an in-depth analysis of the following segments of the Packaging Printing industry.

By Technology: Digital, Flexography, Offset/Lithography, Three-Dimensional, Rotogravure, Screen Printing.

By Material: Glass, Metal, Wood, Paper, Paperboard, Cloth, Plastic (Flexible & Rigid), Others.

By Application: Healthcare, Food & Beverages, Cosmetics and Toiletries, Consumer, Industrial Goods, Others.

By Geography: North America, South America, Europe, APAC and RoW.

Key Takeaways

• Growing advent of smart packaging and increasing adoption of digital printing technique is analyzed to significantly drive the packaging printing market during the forecast period 2022-2027.
• Food & Beverage sector had accounted for the largest market share in 2020, attributed to the factors including customized or personalized printed packaging options, highlighting health benefits, nutritional information and so on.
• Presence of key market players such as Sonoco, Coveris, Graphic Packaging International and many others opting for partnerships, acquisition or expansion to improve printed packaging activities have helped in boosting its growth across North American markets.

Packaging Printing Market Segment Analysis- By Material

By material, the market is segmented into metal, wood, paper, paperboard, cloth, plastic (flexible & rigid) and others. Plastic material had dominated the packaging printing market with $16,477.23 million in 2020 and is analyzed to grow at a CAGR of 4.03% during the forecast period 2022-2027. Plastic material has emerged as one of the prominent packaging options used by some of the major end-use industries including food & beverage, healthcare, cosmetics and many more. As brand names and logos can be easily printed using plastic packaging, alongside increasing product visibility, its market demand has been growing across applications be it plastic bags, bottles, containers. Flexible plastic packaging refers to the type of packaging which can easily take the shape of a bag, liner, overwrap, or many others, generally used for consumer products as well as industrial applications. Compared to this, rigid packaging shows capability of offering advantages, namely high impact strength, stiffness as well as barrier properties, analyzed to grow with a CAGR of 3.56% in the plastic packaging printing market during the forecast period. In 2020, an Indian rigid plastics packaging company, named Manjushree Technopack had revealed about the launch of a new plant in Silvassa in order to serve its diverse clients, ranging from FMCG, lubricants, paints and others. Equipped with extrusion blow molding technology for packaging products, this plant was meant to drive production of plastic containers and bottles, utilized for shampoo bottles, toilet or surface cleaners and so on. Such factors can be considered as one of the crucial factor towards boosting the growth of rigid plastics in the packaging printing market in the long run.

Packaging Printing Market Segment Analysis- By Application

By application type, the packaging printing market is segmented under healthcare, food & beverages, cosmetics and toiletries, consumer, industrial goods and others. Food & Beverage sector is considered as one of the major end user segment owing to applications including storage, transportation and distribution of various food or drink items, and had dominated with a market share of $22,526.62 million in the packaging printing market during 2020. With different variants such as personalized or custom designs for chocolates or beers, specialized packaging during festive seasons, graphical designs or images, artistic labels and many others have helped in advancing the packaging styles to boost the food sector. Incorporation of holograms, highlighting product benefits, nutritional chart, environmental impact and so on are some of the major packaging factors printable within glass, cardboards or plastics, meant to improve brand advertising as well as attract more customers. Emergence of smart packaging labels like scannable QR codes, NFC chips and so on had arised as a vital factor for the food & beverage packaging industry in order to help customers with an extended convenient product information, which can be easily studied via a smart phone, thereby raising higher customer attention. In 2020, a dairy company in Central America had introduced enriched high protein milk with a promotion using a connected packaging to engage and educate customers with a consumer engagement solution. These milk packets were designed with a unique DM code on the carton, which on scanning directs the consumer towards downloading an app in order to enter a cash prize draw. In addition, this app also helps in providing recipes, health tips, product benefits, packaging information, and so on to encourage health and wellbeing of the consumers, thus analyzed to boost the business sales growth for company in the long run, prior to improved printed packaging.

Packaging Printing Market Segment Analysis- Geography

North America had accounted for the largest share of $25,299.15 Million in 2020, analysed to grow with a CAGR of 4.08% for the packaging printing market during the forecast period 2022-2027, followed by Europe and APAC. Growth of major end-use industries, innovative packaging designs for food & beverage products, shift towards sustainable packaging options and so on can be considered as some of the prominent factors which had attributed towards the market growth. Strategies such as partnerships, acquisitions or expansions from some of the major market vendors like Sonoco, Quad/Graphics Inc., Coveris, Graphic Packaging International and many others have also helped in boosting the demands for printed packaging within the region. However, growing e-commerce customer base as well as need for recyclable packaging to reduce landfill wastes is further set to create new opportunities for the printing options within the packaging applications. In 2021, Supremex Inc. announced about expanding its U.S packaging market through the bolt-on acquisition of Graphic Communications LLC, an Indiana based provider of print as well as folding carton packaging. With this, the company wanted to extend its print and converting capacity, required for meeting existing as well as growing demands meant for customized patent protected e-commerce packaging solutions. Such factors are set to positively impact the growth towards printed packaging solutions in the long run.

Packaging Printing Market Drivers

Growing shift towards smart packaging:

Packaging industry had emerged as one of the prominent sectors growing over the years, attributed to the growth of major end-use verticals, including healthcare, cosmetics, food & beverage and so on. This growth has raised the need towards advancing the packaging options through leveraging smart technologies be it augmented reality, artificial intelligence and so on, in order to maintain as well as improve brand reputation in the markets. In addition, threats such as counterfeiting, re-importation and diversion, have been creating the need for advanced printed packaging to save the manufacturers from reputational damages as well as assure customers, highly across medical and food sectors, with product authenticity. Compared to conventional packaging, smart packaging options involve RFID or NFC chips, barcodes, and many others which help in attracting more customers due to offering better quality control and real time information via connected applications. Addition of smart packaging labels helps the companies to grab more customer attention, increase brand endorsement while raising market competition. In 2020, BACARDI rum announced about the launch of a limited edition glass bottle which utilizes direct digital printing from O-I: Expressions to bring an augmented reality experience for the consumers. This bottle comes in a tactile effect packaging, combining AR experience and snapchat lens via a snap code using digital printing technology, which can be unlocked to help users get an experience of shores of the Caribbean.

Increasing adoption of digital printing drives the market forward:

Increasing adoption of digital printing technique can be considered as one of the major factors driving the market growth of packaging printing. Since digital printing offer advantages including production flexibility, packaging personalization with faster printing speeds, they have been gaining wide popularity among the packaging vendors to retain its customer base. In comparison to other forms, digital printing eliminates the need for repeated changing of printing plates, which results in quicker turnaround time within reduced costs. Due to rising market competition and online shopping trends, the need for packing large bulks of goods within less time intervals ensuring high quality prints have been also creating a positive impact towards adoption of digital printing, highly across retail or e-commerce applications. Moreover, capabilities like printing different designs for series products in offset quality without colour limitations make it an ideal choice to serve packaging printing applications. In 2021, Fres-co System USA, Inc. announced about the addition of digital printing capabilities, as a part of expanding its packaging printing services. This move was meant to extend custom printing options for a broad range of packaging applications for the customers across food, coffee, pet food as well as chemical industries.

Printing Packaging Printing Market Challenges

High Cost:

High initial investments for printed packaging raise the production costs for the manufacturers, which acts as one of the major factor restraining the market growth. Since the packaging industry is a highly competitive one, the companies tend to change or upgrade their packaging labels, materials, logos, images and so on from time to time in order to retain their market position as well as improve brand endorsement. These upgradation or modification for the printed packaging overtime contribute towards the requirement of new labels, seals, inks and so on incurs high spending by the end-users. Additionally, purchasing a printing or labelling machine as well as its maintenance overtime eventually requires the end-users to spend large amount of capital investment, which causes lesser adoption from small scale or medium sized businesses. Owing to high expenditure in the short-term, small startups or businesses generally rely on simple and economical packaging options, with minimum printing in order to maintain production costs, thereby hampering the market growth.

Packaging Printing Market Landscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the packaging printing market. The key players in the packaging printing market include Antalis UK Ltd., Ares Printing & Packaging, BLP Printing & Packaging Ltd, Sonoco, Quad/Graphics Inc., Mondi PLC, Elite Printing & Packaging, Constantia Flexibles, Coveris, Graphic Packaging International and Duncan Print Group among others.

Acquisitions/Technology Launches/Partnerships

• In January 2021, a global leader of packaging and paper, named Mondi had invested about Euro 67 million for started up its new speciality kraft paper machine, within its Steti mill located at Czech Republic. This investment helped in making the company to become Europe’s first dedicated paper machine used for speciality kraft paper grades, manufactured using fresh as well as recycled fibre, particularly for retail as well as online shopping applications.
• In November 2020, a division of global packaging leader Sonoco, named Sonoco Protective Solutions announced about the launch of two paper based packaging options, EnviroSense FiberMax Bulk Box and EnviroSense FiberMax Master Roll package. This development was a part of expanding its EnviroSense line of sustainable packaging solutions, meant for heavy as well as high-value products.

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