US Gift Card Market is estimated to be USD 188.24 Bn in 2023 and is expected to reach USD 457.2 Bn by 2028, growing at a CAGR of 19.42%.Most gift cards can be used only in the country where they were issued
Market Dynamics
Market dynamics are forces that impact the prices and behaviors of the stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Market Segmentations
The US Gift Card Market is segmented based on Card Type and End-Users.- By Card Type, the market is classified into Closed-Loop Card and Open-Loop Card.
- By End-Users, the market is classified into Retail Established and Corporate Institution.
Company Profiles
The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Amazon.com, Inc., Apple, Inc., Givex Corp., Google LLC, Starbucks Corp., Walmart, Inc., etc.Competitive Quadrant
The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.Ansoff Analysis
The report presents a detailed Ansoff matrix analysis for the US Gift Card Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development, and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.This Research analyses the US Gift Card Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
Based on the SWOT analysis conducted on the industry and industry players, the US Research has devised suitable strategies for market growth.
Why buy this report?
- The report offers a comprehensive evaluation of the US Gift Card Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
- The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
- The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report.
- The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
- The report also contains the competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.
Report Highlights:
- A complete analysis of the market, including parent industry
- Important market dynamics and trends
- Market segmentation
- Historical, current, and projected size of the market based on value and volume
- Market shares and strategies of key players
- Recommendations to companies for strengthening their foothold in the market
Table of Contents
1 Report Description1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations, and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Rising Proliferation of Smartphones and E-Tailing Giants
4.1.2 Increase in Demand for Innovative Products and Strengthened Brand Loyalty Strategies
4.1.3 Growing Demand for E-Gifting with Increase Digitalization
4.1.4 The Surge in Incentives for Employees by Various Companies
4.2 Restraints
4.2.1 High Cost of Maintenance and Investment
4.3 Opportunities
4.3.1 The Emergence of Customized E-Gift Cards
4.3.2 Increase in Universally Accepted Open-Loop Gift Cards
4.4 Challenges
4.4.1 Data Security and Privacy Concerns
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 PESTLE Analysis
5.4 Impact of COVID-19
5.5 Impact of Economic Slowdown & Impending Recession
5.6 Ansoff Matrix Analysis
6 US’ Gift Card Market, By Card Type
6.1 Introduction
6.2 Closed-Loop Card
6.3 Open-Loop Card
7 US’ Gift Card Market, By End-Users
7.1 Introduction
7.2 Retail Established
7.3 Corporate Institution
8 Competitive Landscape
8.1 Competitive Quadrant
8.2 Market Share Analysis
8.3 Strategic Initiatives
8.3.1 M&A and Investments
8.3.2 Partnerships and Collaborations
8.3.3 Product Developments and Improvements
9 Company Profiles
9.1 Amazon.com, Inc.
9.2 American Express Co.
9.3 Apple, Inc.
9.4 Best Buy Co., Inc.
9.5 Blackhawk Network Holdings, Inc.
9.6 Carrefour SA
9.7 Fiserv, Inc.
9.8 Givex Corp.
9.9 Google LLC
9.10 Hennes & Mauritz AB
9.11 IKEA
9.12 JCB Co. Ltd.
9.13 Lowe's Companies, Inc.
9.14 Mastercard
9.15 PayPal, Inc.
9.16 Paytronix Systems, Inc.
9.17 Qwikcilver Solutions Pvt. Ltd.
9.18 Sephora
9.19 Starbucks Corp.
9.20 The Home Depot Inc.
9.21 Virgin Group Ltd.
9.22 Visa
9.23 Walgreen Co.
9.24 Walmart, Inc.
9.25 ZARA
10 Appendix
10.1 Questionnaire
Companies Mentioned
- Amazon.com, Inc.
- American Express Co.
- Apple, Inc.
- Best Buy Co., Inc.
- Blackhawk Network Holdings, Inc.
- Carrefour SA
- Fiserv, Inc.
- Givex Corp.
- Google LLC
- Hennes & Mauritz AB
- IKEA
- JCB Co. Ltd.
- Lowe's Companies, Inc.
- Mastercard
- PayPal, Inc.
- Paytronix Systems, Inc.
- Qwikcilver Solutions Pvt. Ltd.
- Sephora
- Starbucks Corp.
- The Home Depot Inc.
- Virgin Group Ltd.
- Visa
- Walgreen Co.
- Walmart, Inc.
- ZARA
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 132 |
| Published | January 2023 |
| Forecast Period | 2023 - 2028 |
| Estimated Market Value ( USD | $ 188.24 Billion |
| Forecasted Market Value ( USD | $ 457.2 Billion |
| Compound Annual Growth Rate | 19.4% |
| Regions Covered | United States |
| No. of Companies Mentioned | 25 |
