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Staple Foods in South Africa

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    Report

  • 67 Pages
  • December 2022
  • Region: South Africa
  • Euromonitor International
  • ID: 5567222
Overall consumer spending in South Africa has been declining in 2022 as food prices have soared. The invasion of Ukraine has caused major uncertainty worldwide and increased prices of commodities, including bread and breakfast cereals which have reached all-time highs. This follows the impact of the pandemic and economic recessions in South Africa. Local consumers have always been price sensitive, but in the context of 2022, they are more cash-strapped than ever before.

The Staple Foods in South Africa report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

STAPLE FOODS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Staple foods in 2022: The big picture
  • Key trends in 2022
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2017-2022
  • Table 2 Sales of Staple Foods by Category: Value 2017-2022
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Tough competitive environment as demand for bread through retail stagnates
  • Home baking continues to boost demand for dessert mixes
  • Growing variety of vegan-friendly baked goods driven by private label innovation
PROSPECTS AND OPPORTUNITIES
  • Increasing focus on encouraging consumers back to packaged leavened bread expected over forecast period
  • Packaged cakes poised for growth due to strong private label innovation
  • Lunches remain important consumption occasion for packaged leavened bread
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2017-2022
  • Table 14 Sales of Baked Goods by Category: Value 2017-2022
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
  • Table 17 Sales of Pastries by Type: % Value 2017-2022
  • Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
  • Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Muted performance for breakfast cereals as cost of living increases
  • The rise of on-the-go breakfast sparks innovation
  • Children’s breakfast cereals perceived as unhealthy and expensive
PROSPECTS AND OPPORTUNITIES
  • Bulk offerings important to meet consumer demand for value for money
  • Strong competition from other products to impact demand for breakfast cereals
  • Fibre and superfoods will be vital to attract health-conscious consumers
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Country Bird permanently closes manufacturing site, signalling the end of the Enterprise brand
  • “Fakeaway” trend sees foodservice outlets diversify portfolios by entering retail
  • Increasing demand for meat substitutes as local consumers search for plant-based alternatives
PROSPECTS AND OPPORTUNITIES
  • Shelf stable seafood expected to remain an important protein source
  • Young adults expected to drive demand for meat and seafood substitutes
  • Price pressure threatens processed poultry sales heading into forecast period
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Shelf stable beans benefits from affordability and growing demand for plant-based proteins
  • “Fakeaway” trend sees foodservice outlets diversify portfolios by entering retail
  • Digitalisation drives better integration between fresh and pantry staples
PROSPECTS AND OPPORTUNITIES
  • Consumers expected to switch to affordable brands to stretch household budgets
  • Government imposes higher import taxes on frozen processed potatoes to combat dumping
  • Home cooking and leftovers culture expected to remain relevant
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for rice increases as cost of living rises
  • “Combo” deals remain popular as they are ideal for pantry packing
  • Affordable meal solutions remain top priority for brands
PROSPECTS AND OPPORTUNITIES
  • Affordability expected to remain a priority over the forecast period
  • Instant noodles expected to continue strong performance over the forecast period
  • Home cooking and leftovers culture expected to remain relevant
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
  • Table 69 NBO Company Shares of Rice: % Value 2018-2022
  • Table 70 LBN Brand Shares of Rice: % Value 2019-2022
  • Table 71 NBO Company Shares of Pasta: % Value 2018-2022
  • Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
  • Table 73 NBO Company Shares of Noodles: % Value 2018-2022
  • Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
  • Table 76 Distribution of Rice by Format: % Value 2017-2022
  • Table 77 Distribution of Pasta by Format: % Value 2017-2022
  • Table 78 Distribution of Noodles by Format: % Value 2017-2022
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027